18 Aug 2016

Adwords Expanded Text Ads & Double-Byte Languages

Google recently launched Expanded Text Ads which the search giant describes as “the next generation of text ads, designed for a mobile-first world with both users and advertisers in mind.” The essential difference between standard and the new expanded text […]

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02 Oct 2015

What Is the Hreflang Tag? And Why Is It Important?

According to Google, it uses the rel=”alternate” hreflang=”x” attributes to serve the correct language or regional URL in search results. With just a few extra lines of HTML markup, Google and other major search engines will allow you to specify the […]

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24 Sep 2015

The Death of the Accent & Its Impact on Search

The internet has offered an unparalleled opportunity for people in different countries to communicate with one another leading to an explosion in the exchange of ideas. The technologies and platforms that support this communication have themselves spawned a huge range […]

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06 Aug 2014

How Google ‘Pigeon’ May Impact Local Businesses

Back in 2002, Google announced something called Google Pigeon and an updated version of their PageRank algorithm called PigeonRank. “PigeonRank’s success relies primarily on the superior trainability of the domestic pigeon (Columba livia) and its unique capacity to recognize objects […]

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29 Oct 2013

21 Elements of International Marketing

Expanding your business abroad is a major undertaking, even for the most experienced entrepreneurs and marketing professionals. Every region has its own cultural, political, economic, legal and technological nuances, which means that a single business plan will almost never allow […]

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17 Apr 2013

5 Tips for Implementing Successful International Search Campaigns

In the past, many organisations scheduled marketing activity to be executed within a given time-frame. These campaigns typically involved identifying business objectives, conducting market research, formulating strategy, devising methods of execution and finally delivering campaign outputs such as target key […]

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01 Aug 2011

How to get the most from your Multilingual PPC Campaign

Multilingual PPC Best Practices (and some bad ones) Conducting a multilingual pay per click (PPC) campaign can be an excellent way to break into international markets. But to paraphrase Sergey Brin’s famous maxim, having great ideas is easy – success […]

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