01 Sep 2016

Digital Marketing Trends in the Legal Sector

The way that businesses and individuals seek out information on the most suitable providers of legal services for their needs has changed dramatically in the last few years. A 2012 study by The Research Intelligence Group found 76% of 4,000 […]

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08 Dec 2014

Best Practice Approaches to Video Localisation

There’s strong argument for incorporating video content into your marketing strategy. It’s thought that video could be up to four times as engaging as static content, and could drive conversion much more quickly. With video a relatively expensive content medium […]

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09 Oct 2014

Tips for Using Music in International Marketing Campaigns

Music has always played an important role in society. Just take a look back at the rock ‘n’ roll years of the ‘50s, not to mention the swinging ‘60s when a certain band called The Beatles shot to prominence. We […]

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03 Oct 2014

The Use of Humour in International Marketing

There’s no doubt that humour sells when it comes to marketing. A comedic element can make all the difference between a successful campaign and a really successful campaign, so it’s worth the extra effort. When marketing takes a funny approach, […]

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30 Sep 2014

Most of the USA is Now Multicultural

Large parts of the US are now majority-minority America’s white population is expected to become a minority in 2043 – if estimates by the US Census Bureau are to be believed -something that has come about due to continuous mass […]

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26 Sep 2014

Tips for Avoiding Emerging Market Bubbles

Investors and economic commentators are constantly on the lookout for emerging markets around the world. They desperately want to find ‘The Next China’ or ‘The Next India’ and reap the rewards that come with it – yet this is much […]

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25 Sep 2014

Website Localisation Doubles Online Sales for UK Retailers

Over a third of UK retailers have seen online sales to overseas customers grow by more than 40% in the past 12 months. That’s according to a recent IMRG study into the opportunities for e-retailers when it comes to trading […]

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24 Sep 2014

Corporate Culture Shock: Working in China

As Chinese companies become leading players on the global stage, entering a number of markets such as technology, energy and utilities, financial services and transport – an increasing number of European and American citizens are being employed at Chinese firms. […]

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19 Sep 2014

Reasons Why Selecting a Cheap Translation Agency is a Bad Idea

We all like to save money here and there, whether it’s moving to a low-cost hairdresser or switching allegiance to a budget supermarket. Businesses tend to think along the same lines, always looking to make a profit, only they’re more […]

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17 Sep 2014

Is the Future of All Business Digital?

The Internet has completely changed the world of business. The instant, two-way communication offered by the World Wide Web has altered the world of business immeasurably. As a result, the way that companies develop and market products, interact with consumers […]

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