Blog

Perceptions of UK Brands Abroad

Perceptions of UK Brands Abroad

Viewed from abroad, many familiar UK brands appear unrecognisable to their domestic audience.

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International Markets Are Not Homogeneous Units

International Markets Are Not Homogeneous Units

Any marketer worth their salt understands that markets are not homogeneous units. Populations vary according to demographic, cultural, social and economic factors and all these factors will affect consumer behaviour.

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Digital Natives and the Future of Online Retail

Digital Natives and the Future of Online Retail

Digital natives are accustomed to online shopping, mobile phones and ubiquitous broadband; all of which impacts on their behaviour as consumers.

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Digital Transformation Across Cultures

Digital Transformation Across Cultures

How Johnson & Johnson and Starbucks are succeeding at digital transformation internationally.

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How To Boost Creativity in the Workplace

How To Boost Creativity in the Workplace

Without creativity, businesses risk their products becoming undifferentiated commodities. So how do businesses encourage and nurture creativity?

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How Different Cultures Handle Time

How Different Cultures Handle Time

Your approach may reveal whether you come from a monochronic culture – one that sees time as a linear concept – or a polychronic culture – one that sees time as cyclical.

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Most of the USA is Now Multicultural

Most of the USA is Now Multicultural

Large parts of the US are now majority-minority. America’s white population is expected to become a minority in 2043.

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Video Game Localisation: Challenges & Pitfalls

Video Game Localisation: Challenges & Pitfalls

The worldwide appeal of gaming, with its attendant need for localisation, translates into several major new challenges for developers.

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Managing a Translation Mix-Up

Managing a Translation Mix-Up

If you fall foul of a translation gaffe, how best to manage the fall-out? Here are some effective tips…

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Translation in 2013: Our Most-Read Stories

Translation in 2013: Our Most-Read Stories

Here we take a look at the translation stories that caught your attention in 2013.

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UK Creative Firms Urged to Look Overseas

UK Creative Firms Urged to Look Overseas

The Government has unveiled an ambitious initiative to encourage British creative firms to tap into overseas markets

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Is Fashion Slang Here to Stay?

Is Fashion Slang Here to Stay?

Are colloquialisms like 'Loubs' and 'Flatforms' going to stay in popular culture?

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21 Elements of International Marketing

21 Elements of International Marketing

Expanding your business abroad is a major undertaking, even for the most experienced entrepreneurs and marketing professionals....

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New Market Research Opportunities in South America

New Market Research Opportunities in South America

With global ad spend on the increase, is market research fuelling a push into new markets?

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5 Tips for Implementing Successful International Search Campaigns

5 Tips for Implementing Successful International Search Campaigns

TranslateMedia has some tips on how to better manage international search marketing campaigns.

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The Perils of Poor Translation

The Perils of Poor Translation

If your organisation is creating communications intended for a global audience, you need a professional translator.

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Translator Responsibility

Translator Responsibility

Can a simple mistranslation create an enduring legacy? Despite ones religious inclinations, it is clear that Christianity has become a solid social construct across the ...

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Localisation and Creativity: How to improve your Transcreation skills.

Localisation and Creativity: How to improve your Transcreation skills.

Creative translation, or transcreation, is the art of adapting and recreating original content in order to appeal to your target audience.

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Where we live, part two

Where we live, part two

At TranslateMedia we love localization. When analyzing our database of over 5000 linguists around the world we immediately wondered how to visualize this massive amount o...

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Where we live!

Where we live!

Mercedes Vallina in our Production department put together this map to show where TranslateMedia London people live in London. It shows the key hubs where people live wi...

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