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Why Internationalisation is Critical to the Success of Your Digital Product

Why Internationalisation is Critical to the Success of Your Digital Product

Localisation is vitally important to take a digital product into any new market. If you’re marketing your application to a new audience, it’s vital that it’s adapted to meet their specific needs.

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Localising Your Search Strategy for International Audiences

Localising Your Search Strategy for International Audiences

Localising your search strategy and adapting your search into the searcher’s own language can help raise your quality scores, improve your rankings, and boost your click-through rates.

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Smart Pharma: How Technology is Disrupting the Pharmaceutical Industry

Smart Pharma: How Technology is Disrupting the Pharmaceutical Industry

New technologies such as big data and AI are revolutionising the pharmaceutical industry. It’s a top-to-toe disruption affecting everything from patient interaction with the health system to how they are treated.

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Harnessing Alibaba Data to Better Understand China’s Intimidating Marketplace

Harnessing Alibaba Data to Better Understand China’s Intimidating Marketplace

China’s market is complicated and hard for outsiders to penetrate successfully. Could a better comprehension of the colossal Alibaba landscape help companies better understand China’s perplexing market?

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How Business Can Use Technology For Emotional Interactions

How Business Can Use Technology For Emotional Interactions

Brands that can understand and respond effectively to their customers’ emotional state have triumphed at the engagement challenge. Technology is tackling the issue of how to understand and respond effectively to our emotional states, with the aim of really cracking the human-AI interaction puzzle.

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How Good Localisation Can Help FinTech Scale and Succeed

How Good Localisation Can Help FinTech Scale and Succeed

FinTech is one of the fastest growing industries in the world as well as an industry that’s booming in many different markets. Unlike traditional high street banks, there’s no lumbering physical presence in bricks-and-mortar stores that need to be factored into any expansion or contraction.

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How to Manage a Medical Software Localisation Process

How to Manage a Medical Software Localisation Process

When software is localised, it’s adapted to make it more acceptable to a chosen market or audience. When it comes to medical software, there are additional complicating factors.

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How the Wellness Phenomenon is Influencing Fashion Globally

How the Wellness Phenomenon is Influencing Fashion Globally

Wellness is the new trend in the fashion industry. No surprise then that many high street and luxe brands are adding activewear components to their offering. Tory Burch is one of the latest to do so, along with more high street and affordable brands such as H&M.

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China’s Make-or-Break Product Review Sites

China’s Make-or-Break Product Review Sites

Chinese consumers tend to rely heavily on two main sources of information to help them navigate the hazards of shopping. The first is the advice of their peers, and the second is product reviews.

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How Technology is Helping to Combat Medical Mistranslations

How Technology is Helping to Combat Medical Mistranslations

As technological solutions to resolve language gaps become ever more sophisticated, there’s real potential to improve health outcomes thanks to better translation technology, including machine translation.

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When is a Language not a Language?

When is a Language not a Language?

How exactly do you define a distinct language? To quite a large extent, any distinctions between dialects and languages are arbitrary. Scholars and linguists don’t all agree on the criteria for distinguishing a language from a dialect, so there’s a lack of consistency in how they are defined.

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Understanding Cultural Barriers to International Negotiations

Understanding Cultural Barriers to International Negotiations

When entering into international negotiations, it’s essential that you take the time to prepare beforehand to understand cultural differences in order to manage expectations of a potential client or business partner and land a deal.

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Gaming in China: The Cultural Phenomenon of Tencent’s Honour of Kings

Gaming in China: The Cultural Phenomenon of Tencent’s Honour of Kings

If you’re trying to penetrate the Chinese market. Made in China for a Chinese audience, the gameplay and themes in Honour of Kings are relatable: characters are based on legendary figures making it culturally relevant. This works much better than shonky localised western games in translation.

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How to Achieve Quality in Software Translation and Localisation Projects

How to Achieve Quality in Software Translation and Localisation Projects

Quality assurance (QA) should form part of any software development project. It’s a way to ensure a high standard of work and ensure a satisfactory outcome. But QA plays a bigger role in localisation projects than just bug bashing.

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The Cultural Changes That are Essential to Digital Transformation in Healthcare

The Cultural Changes That are Essential to Digital Transformation in Healthcare

It’s widely acknowledged that new digital technologies will soon begin to impact on the healthcare industry. Innovative software, applied analytics and new devices are going to impact on how healthcare is delivered and consumed.

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China’s Bullish Approach to Cross-Border eCommerce

China’s Bullish Approach to Cross-Border eCommerce

China is aggressively asserting itself as a major force in eCommerce. Consumers in the world’s largest economy made cross-border eCommerce purchases worth over $100bn last year, according to eMarketer.

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Why Retailers are Deciding to Exclusively Trade Online

Why Retailers are Deciding to Exclusively Trade Online

As retailers in markets including the US and UK weather tough trading conditions on the high street, online-only retailers seem to be performing well compared to their peers with physical stores. Is online-only the future of retail?

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How to Work Successfully with International Vendors

How to Work Successfully with International Vendors

The way businesses work alongside international vendors is changing. There’s a growing understanding that learning to work alongside international partners can help achieve more successful collaborations.

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Why Brands Are Still Not Getting Localisation Right

Why Brands Are Still Not Getting Localisation Right

Products, services and content need to be adapted to meet the needs and expectations of specific markets. This is a process called localisation, and it’s a vital part of your approach when you’re seeking new audiences for your brand.

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Why English is Less Popular than English-Speaking Brands like to Believe

Why English is Less Popular than English-Speaking Brands like to Believe

For a long time, English content dominated the internet and much of the globe was in the thrall of English-speaking powers. But there’s strong evidence that customers are far more likely to transact with brands that cater to them in their first language.

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