25 May 2016

China Loves Wine & International Entrepreneurs Love China

Until recently Chinese wine consumption was limited to some domestic wines that no one bothered to export and a small number of swanky French reds drunk by elites in first-tier cities such as Shanghai. Things are rapidly changing, and some […]

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16 May 2016

Achieving Success in International Marketing and eCommerce

2015 was a record year for online sales and 2016 is expected to be even bigger with growth in eCommerce expected to exceed $1.1tn globally.   Much of this huge growth will come from emerging markets such as China, India […]

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16 May 2016

The Drive to Clean Up Digital Advertising

Advertising trade bodies on both sides of the Atlantic are on a drive to clean up some of the murky practices in the global digital advertising industry and engender more trust and accountability between media agents and their clients. British trade […]

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12 May 2016

How Language Provides Insights into Culture

Most linguists agree that language and culture are closely related. Some go as far as to suggest that language is a verbal expression of culture. It’s thought that language and human culture evolved hand in hand, making for a complex […]

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11 May 2016

Social Collaboration: An Emerging Trend in eCommerce

If you’re a female Chinese millennial, it’s highly likely you’ll have Xiaohongshu installed on your phone. This wildly popular shopping app (which recently raised a big sum from the VCs) enables you to share your shopping experiences, discuss your plans […]

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10 May 2016

Opportunities and Costs of an Ageing Global Population

Many world economies are seeing demographic changes that are likely to impact on their economic futures. Some countries, including Italy and Japan, are seeing their populations shrink as deaths outnumber births. Others, including China in particular, are seeing their populations […]

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09 May 2016

How to Negotiate Between Cultures with Different Cultural Values

We’re all informed by the cultural values we’ve been immersed in. These cultural values tend to determine our core beliefs and regulate our behaviour. They dictate what we think is right and wrong, socially acceptable or unacceptable, what embarrasses us […]

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06 May 2016

False Friends: The Perils of Cross-Language Homophones

Homophones are evil little words seemingly created just to cause grief for anyone trying to learn a language. A homophone is pronounced the same as another word but differs in meaning, and may also differ in spelling. The classic example […]

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04 May 2016

The Impact of a ‘Brexit’ on Language

The June referendum about whether the UK will stay in the EU is getting closer, and the latest polls seem to indicate that ‘leave’ vote may be slightly ahead of the ‘stay’ camp. For the first time in recent history, […]

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03 May 2016

Coping with Culture Shock: The Five Stages

Culture shock is something that tends to be joked about but it’s a real phenomenon and one that can have a deep impact on people suffering from it. From a business perspective, culture shock can be an issue of real […]

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