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Challenging Classism in Languages

Challenging Classism in Languages

Class is one of the many ways a society structures itself and the relationships within it. Language plays a role in the class system, helping to reinforce class divisions in some cases.

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The Challenge of Translating for China’s Medical Sector

The Challenge of Translating for China’s Medical Sector

Medical translation training supply is far behind market demand in China, despite the critical role translators play in the pharma supply chain.

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The Mysterious Interactions of Language and Mathematics

The Mysterious Interactions of Language and Mathematics

Maths has its own peculiar language that includes symbols and grammar shared by Mathematicians globally, regardless of their mother tongue.

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Cultural Sensitivity: How to Market Your Brand to Other Cultures

Cultural Sensitivity: How to Market Your Brand to Other Cultures

Cultural Sensitivity allows marketers be aware of local cultural nuances in order to develop appropriate messaging that engages their target audience.

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How to Put Together an Effective Localisation Kit

How to Put Together an Effective Localisation Kit

When a localisation team is thoroughly briefed about a project, they are more likely to achieve success for you. That’s where a localisation kit comes in.

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Why English Doesn’t Follow the Same Rules as Other Languages

Why English Doesn’t Follow the Same Rules as Other Languages

English is one of the most popular and peculiar languages in the world. It’s a language of aspiration; the language people are most likely to be learning.

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Exploring the Father Tongue Hypothesis in Language Acquisition

Exploring the Father Tongue Hypothesis in Language Acquisition

Women seem to spread their language innovations to their children. It’s curious then that when they come from parents who have different languages, children tend to be taught the language from the father rather than their mother’s.

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Why Are Western Fashion Brands Getting It so Wrong in China?

Why Are Western Fashion Brands Getting It so Wrong in China?

As growth in China slows and consumers become more discerning, brands prioritise creating the right strategy for penetrating the difficult market.

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Common Mistakes You Can Make When Translating a Website

Common Mistakes You Can Make When Translating a Website

An incorrectly translated version of your core website will limit the benefits of your new market presence and risk alienating your audience.

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How to Create White Papers for Your International Content Strategy

How to Create White Papers for Your International Content Strategy

White papers assert a brand’s authority and expertise on a topic within their core offering and how it shapes the direction of the industry they’re in.

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How to Hire the Right App Translator

How to Hire the Right App Translator

When choosing your app translator, a bit of forward planning and careful thought can help make your project as efficient and effective as possible.

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Cracking the eCommerce ‘Last Mile’ Conundrum in Emerging Markets

Cracking the eCommerce ‘Last Mile’ Conundrum in Emerging Markets

The ‘Last Mile’ in the eCommerce customer journey is the delivery process. In emerging markets, this final step can be particularly challenging.

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Using Language and AI to Develop New Pharmaceuticals

Using Language and AI to Develop New Pharmaceuticals

Developing new drugs costs both time and money. Many new drugs never make it through trials or the approval process. But new AI techniques could help.

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How to Plan an Effective Multilingual Content Strategy

How to Plan an Effective Multilingual Content Strategy

With a robust multilingual content strategy in place, you give continuity to your global presence whilst being as impactful as possible at a local level.

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How Mobile Payment Technology is Powering India’s eCommerce Growth

How Mobile Payment Technology is Powering India’s eCommerce Growth

With over 300 million smartphone users, India is the fastest-growing “proximity mobile payment” market in the world.

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Generational Marketing: Are We Getting it Wrong?

Generational Marketing: Are We Getting it Wrong?

Are online marketers mistakenly tailoring campaigns to a group whose connomality is the sum of their shared socio-economic experiences?

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Why E-learning is One of the World’s Fastest-Growing Industries

Why E-learning is One of the World’s Fastest-Growing Industries

E-learning is a cost-effective way for people to access training and education, and an effective way for brands and governments to deliver it.

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Creating Content with Universal Appeal for Global Audiences

Creating Content with Universal Appeal for Global Audiences

For international businesses, managing content strategy that works across multiple markets can be achieved by sticking to simple campaigns.

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Why Internationalisation is Critical to the Success of Your Digital Product

Why Internationalisation is Critical to the Success of Your Digital Product

Localisation is vital when taking a digital product to any new market. It ensures your application is adapted to meet your new audience’s specific needs.

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Localising Your Search Strategy for International Audiences

Localising Your Search Strategy for International Audiences

Localising and adapting your search strategy to the searcher’s own language can help raise quality scores, improve rankings, and boost click-through rates.

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