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How Loss Aversion Can Boost Your Conversion Rate

How Loss Aversion Can Boost Your Conversion Rate

Loss aversion theory shows that any loss seems twice as painful to consumers as the same amount of gain. So how can marketers use this to their advantage?

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Why Language is Still a Barrier to Digital Payments Uptake in India

Why Language is Still a Barrier to Digital Payments Uptake in India

Could the lack of language inclusivity be the reason behind the tentative adoption of online payments in the Indian market?

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Improving Scientific Innovation Through Language Inclusivity

Improving Scientific Innovation Through Language Inclusivity

In order to improve scientific innovation, language inclusivity is now being encouraged by the scientific community when publishing new research papers.

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Will Digital Closets Have an Impact on the Fashion Industry?

Will Digital Closets Have an Impact on the Fashion Industry?

Digital closets will soon be a reality so people with stuffed wardrobes can keep track of what they own and make decisions on what to wear.

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The Rising Trend of Luxury Holiday Learning

The Rising Trend of Luxury Holiday Learning

Luxe holiday learning experiences are quite popular for wealthy travellers to learn anything from language photography, yoga, skiing or mindful breathing.

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How Shopee Caters to Diverse Southeast Asian Markets

How Shopee Caters to Diverse Southeast Asian Markets

Shopee, the app-based shopping platform is one of the Southeast Asia digital success stories that's quickly expanded across over 7 markets.

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How Voice Technology is Going to Revolutionise the Travel Industry

How Voice Technology is Going to Revolutionise the Travel Industry

Voice Technology is increasingly becoming a tool for retail businesses to engage with consumers, and the travel industry is now responding to this trend.

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Why Media Value is Emerging as Retail’s Most Significant Metric

Why Media Value is Emerging as Retail’s Most Significant Metric

Can media value be used as a metric to identify how each store contributes to the overall brand physical portfolio of a retail business?

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How Shopping Became a Major Tourist Activity

How Shopping Became a Major Tourist Activity

Shopping is such a frequent activity when tourists go on holiday, it’s even having a serious impact on the retail industry.

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The Language Inequality of Chatbots

The Language Inequality of Chatbots

Although chatbots are able to handle an array of customer service queries, can they handle the complexities of the multilingual digital landscape?

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Using AI to Crack Ancient Languages

Using AI to Crack Ancient Languages

With artificial intelligence advancing in multiple industry sectors, can AI save lost ancient languages that have essentially vanished into history?

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The Colossal Global Expansion of the Virtual Reality E-learning Market

The Colossal Global Expansion of the Virtual Reality E-learning Market

An explosion in demand for virtual reality e-learning and training programs is already well underway with a growth rate of 42% leading up to 2027.

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China’s Colossal Market for Anti-ageing Products

China’s Colossal Market for Anti-ageing Products

Anti-ageing products and treatments are big news in the beauty market for Chinese women. China is an extremely hot market for anti-ageing products.

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How Global Travel Brands Manage Their Localisation Challenges

How Global Travel Brands Manage Their Localisation Challenges

What happens when travel brands deal with localising huge volumes of content, including colossal amounts of user-generated content such as reviews?

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How Travel Brands Can Meet the Cultural Needs of Tourists

How Travel Brands Can Meet the Cultural Needs of Tourists

Identifying the cultrual needs of tourists and meeting their expectations are vital if travel brands want to flourish in a competetive travel industry.

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How Tone of Voice Can Boost Your B2B Brand

How Tone of Voice Can Boost Your B2B Brand

Tone of voice is, all too often, a neglected element of an organisation’s overall marketing strategy - even more so by B2B brands, which is a huge mistake.

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Understanding Weibo’s “Super Topics”

Understanding Weibo’s “Super Topics”

What are Weido's "Super Topics" and how can you make use their popularity to build brand awareness with Weido users in China?

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How Culture Influences Consumer Purchasing Decisions

How Culture Influences Consumer Purchasing Decisions

Studies have shown that the complexities of a person's culture play a huge part in their purchasing decisions in both Western and Asian markets.

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Why Brazil’s Passion for Online Shopping Goes Way Beyond Amazon

Why Brazil’s Passion for Online Shopping Goes Way Beyond Amazon

Brazil’s a real head-scratcher for ambitious eCommerce companies. Whilst Brazil may have experienced a recession this decade, it's still a lucrative market.

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How Southeast Asia Became an Increasingly Attractive Ecommerce Market

How Southeast Asia Became an Increasingly Attractive Ecommerce Market

Southeast Asia boasts almost 4 million internet users per month and its appetite for eCommerce is expanding at a rate that's surpassing expectations.

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