Blog

Why Your Language Strategy is the Key to Cracking India

Why Your Language Strategy is the Key to Cracking India

India is creating unicorn companies at an increasing pace and their success all comes down having the right language strategy!

Read More
Why Your Brand May Need Multiple Sites

Why Your Brand May Need Multiple Sites

Your brand may need multiple sites if you're targeting different markets, even if your target market speaks the same language as your native customers.

Read More
Implementing E-learning in Multilingual Organisations

Implementing E-learning in Multilingual Organisations

E-learning is one of the most efficient ways companies can deliver training and development to its employees to improve innovation and performance.

Read More
TranslateMedia Is a Finalist For “Best Product” at Ecommerce Expo 2019

TranslateMedia Is a Finalist For “Best Product” at Ecommerce Expo 2019

We're pleased to announce that TranslateMedia has been shortlisted as a finalist for Best Product at this year's Ecommerce Expo.

Read More
How AI Can Be Used to Target Micro-segments

How AI Can Be Used to Target Micro-segments

The use of Micro-segments (as the name might suggest) takes your regular marketing segmentation to the microscopic level.

Read More
The Rise of the Direct-to-Consumer Model

The Rise of the Direct-to-Consumer Model

The direct-to-consumer model has been quietly undergoing a revolution with brands such as the Dollar Shave Club recently valued at $1billion.

Read More
The Growing Trend for Custom Jewellery

The Growing Trend for Custom Jewellery

If you’re offering custom jewellery design, you need to understand why customers are choosing that option and get the emotional connection right.

Read More
How Live Streaming Is Being Embraced by Luxury Brands

How Live Streaming Is Being Embraced by Luxury Brands

Consumers are voluntarily signing up to watch live streaming channels that advise them what to buy. What can brands do to tap into this new marketing trend?

Read More
New and Effective Shopping Ads Your Brand Needs to Be Looking At

New and Effective Shopping Ads Your Brand Needs to Be Looking At

Despite backlash over political ads, Facebook ads are still hugely popular. So what are the new social media advertising trends you need to look out for?

Read More
Is Your Brand Ready for Voice Ecommerce?

Is Your Brand Ready for Voice Ecommerce?

With screenless voice search predicted to take up 30% of web browsing next year. How are brands preparing for voice eCommerce?

Read More
Collaboration Culture: The Next Step in the Evolution of Retail

Collaboration Culture: The Next Step in the Evolution of Retail

Are strategic brand partnerships part of a new strategy used by retailers to secure their future in a competitive and unpredictable industry?

Read More
The Impact of Culture on Agile Development Practices

The Impact of Culture on Agile Development Practices

Agile working represents a collaborative mindset, suitable for the kinds of jobs we do now. But how do Agile working practices work outside the West?

Read More
Localising your Customer Service Approach for Best Results

Localising your Customer Service Approach for Best Results

Customers have high expectations for your customer service standards. Failing to meet those expectations can really make or break your brand.

Read More
China’s Obsession with Microcredit

China’s Obsession with Microcredit

Despite popular belief, Chinese households are notoriously frugal and saving-focused. How has this influenced China's obsession with accessing Microcredit?

Read More
How China’s Growth is Impacting the Demand for Diamond Jewellery

How China’s Growth is Impacting the Demand for Diamond Jewellery

China is presently the world’s second-largest market for diamonds and it’s mostly fuelled by young buyers. And China’s demand for gemstones is growing.

Read More
How Different Cultures Value Cuteness in your Marketing

How Different Cultures Value Cuteness in your Marketing

Consumers in some Asian countries seem to have a much higher tolerance of cuteness, and in a wider range of areas of life, compared to Westerners.

Read More
International Opportunities in Plus-Sized Fashion

International Opportunities in Plus-Sized Fashion

With the body positivity movement at its peak and demand for plus-sized clothing increases, brands need to cater to this underrepresented audience.

Read More
Why Different Audiences Need Localised Images

Why Different Audiences Need Localised Images

Images hold power; you need to reconsider the visual elements that accompany your brand and marketing to consumers in new markets

Read More
How Ephemeral Content Can Help you Build your Brand

How Ephemeral Content Can Help you Build your Brand

Since 2016, when the format was popularised by Snapchat, the creation and consumption of ephemeral content have grown by over 800%.

Read More
How to Manage an Audio Localisation Project

How to Manage an Audio Localisation Project

Audio localisation projects are usually pretty complex to manage, particularly if you’re working across multiple target markets at once.

Read More

Subscribe to our newsletter