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How Tone of Voice Can Boost Your B2B Brand

How Tone of Voice Can Boost Your B2B Brand

Tone of voice is, all too often, a neglected element of an organisation’s overall marketing strategy - even more so by B2B brands, which is a huge mistake.

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Understanding Weibo’s “Super Topics”

Understanding Weibo’s “Super Topics”

What are Weido's "Super Topics" and how can you make use their popularity to build brand awareness with Weido users in China?

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How Culture Influences Consumer Purchasing Decisions

How Culture Influences Consumer Purchasing Decisions

Studies have shown that the complexities of a person's culture play a huge part in their purchasing decisions in both Western and Asian markets.

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Why Brazil’s Passion for Online Shopping Goes Way Beyond Amazon

Why Brazil’s Passion for Online Shopping Goes Way Beyond Amazon

Brazil’s a real head-scratcher for ambitious eCommerce companies. Whilst Brazil may have experienced a recession this decade, it's still a lucrative market.

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How Southeast Asia Became an Increasingly Attractive Ecommerce Market

How Southeast Asia Became an Increasingly Attractive Ecommerce Market

Southeast Asia boasts almost 4 million internet users per month and its appetite for eCommerce is expanding at a rate that's surpassing expectations.

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Why Your Language Strategy is the Key to Cracking India

Why Your Language Strategy is the Key to Cracking India

India is creating unicorn companies at an increasing pace and their success all comes down to having the right language strategy!

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Why Your Brand May Need Multiple Sites

Why Your Brand May Need Multiple Sites

Your brand may need multiple sites if you're targeting different markets, even if your target market speaks the same language as your native customers.

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Implementing E-learning in Multilingual Organisations

Implementing E-learning in Multilingual Organisations

E-learning is one of the most efficient ways companies can deliver training and development to its employees to improve innovation and performance.

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TranslateMedia Is a Finalist For “Best Product” at Ecommerce Expo 2019

TranslateMedia Is a Finalist For “Best Product” at Ecommerce Expo 2019

We're pleased to announce that TranslateMedia has been shortlisted as a finalist for Best Product at this year's Ecommerce Expo.

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How AI Can Be Used to Target Micro-segments

How AI Can Be Used to Target Micro-segments

The use of Micro-segments (as the name might suggest) takes your regular marketing segmentation to the microscopic level.

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The Rise of the Direct-to-Consumer Model

The Rise of the Direct-to-Consumer Model

The direct-to-consumer model has been quietly undergoing a revolution with brands such as the Dollar Shave Club recently valued at $1billion.

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The Growing Trend for Custom Jewellery

The Growing Trend for Custom Jewellery

If you’re offering custom jewellery design, you need to understand why customers are choosing that option and get the emotional connection right.

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How Live Streaming Is Being Embraced by Luxury Brands

How Live Streaming Is Being Embraced by Luxury Brands

Consumers are voluntarily signing up to watch live streaming channels that advise them what to buy. What can brands do to tap into this new marketing trend?

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New and Effective Shopping Ads Your Brand Needs to Be Looking At

New and Effective Shopping Ads Your Brand Needs to Be Looking At

Despite backlash over political ads, Facebook ads are still hugely popular. So what are the new social media advertising trends you need to look out for?

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Is Your Brand Ready for Voice Ecommerce?

Is Your Brand Ready for Voice Ecommerce?

With screenless voice search predicted to take up 30% of web browsing next year. How are brands preparing for voice eCommerce?

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Collaboration Culture: The Next Step in the Evolution of Retail

Collaboration Culture: The Next Step in the Evolution of Retail

Are strategic brand partnerships part of a new strategy used by retailers to secure their future in a competitive and unpredictable industry?

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The Impact of Culture on Agile Development Practices

The Impact of Culture on Agile Development Practices

Agile working represents a collaborative mindset, suitable for the kinds of jobs we do now. But how do Agile working practices work outside the West?

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Localising your Customer Service Approach for Best Results

Localising your Customer Service Approach for Best Results

Customers have high expectations for your customer service standards. Failing to meet those expectations can really make or break your brand.

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China’s Obsession with Microcredit

China’s Obsession with Microcredit

Despite popular belief, Chinese households are notoriously frugal and saving-focused. How has this influenced China's obsession with accessing Microcredit?

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How China’s Growth is Impacting the Demand for Diamond Jewellery

How China’s Growth is Impacting the Demand for Diamond Jewellery

China is presently the world’s second-largest market for diamonds and it’s mostly fuelled by young buyers. And China’s demand for gemstones is growing.

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