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Common Mistakes You Can Make When Translating a Website

Common Mistakes You Can Make When Translating a Website

Setting up a translated version of your core website is a technical, as well as a language, challenge. Get it wrong and you may fail to reap all the benefits of your new market presence – or even alienate your audience.

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How to Create White Papers for Your International Content Strategy

How to Create White Papers for Your International Content Strategy

White papers are nearly always part of a brand’s strategy for asserting its authority and expertise on a particular subject matter. It’s a way to showcase knowledge of a specific topic that’s part of a brands core offering and helps shape the direction of the industry they're in.

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How to Hire the Right App Translator

How to Hire the Right App Translator

When you’re choosing your app translator, or app translation team, a bit of forward planning and careful thought can help make your project as efficient and effective as possible.

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Cracking the eCommerce ‘Last Mile’ Conundrum in Emerging Markets

Cracking the eCommerce ‘Last Mile’ Conundrum in Emerging Markets

Known as the 'Last Mile' in the eCommerce customer journey, the delivery process can be costly and complex. But in emerging markets, this final step in the fulfilment process can be particularly challenging.

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Using Language and AI to Develop New Pharmaceuticals

Using Language and AI to Develop New Pharmaceuticals

It takes many years and many millions in investment to develop new drugs and bring them to market. There’s a high rate of failure and many new drugs never make it through trials or the approval process.

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How to Plan an Effective Multilingual Content Strategy

How to Plan an Effective Multilingual Content Strategy

Having a robust multilingual content strategy in place means giving continuity to your global presence whilst being as impactful as possible at a local level.

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How Mobile Payment Technology is Powering India’s eCommerce Growth

How Mobile Payment Technology is Powering India’s eCommerce Growth

With over 300 million smartphone users, India is now the world’s fastest-growing “proximity mobile payment” market in the world. With the widespread adoption of mobile wallet services, mCommerce transactions are predicted to quadruple in the next four years.

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Generational Marketing: Are We Getting it Wrong?

Generational Marketing: Are We Getting it Wrong?

In the rush to target younger consumers, are online marketers making a mistake by pooling their efforts to tailor marketing campaigns to a group whose only commonality is the sum of their shared socio-economic experiences?

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Why E-learning is One of the World’s Fastest-Growing Industries

Why E-learning is One of the World’s Fastest-Growing Industries

E-learning is a cost-effective way for people to access training and education, and an effective way for brands and governments to deliver it.

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Creating Content with Universal Appeal for Global Audiences

Creating Content with Universal Appeal for Global Audiences

For international businesses, finding a way to manage a content strategy that works across multiple markets can be a major challenge. But creating content with a universal appeal doesn’t need to be complex. In fact, simple campaigns can be the ones that work best.

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Why Internationalisation is Critical to the Success of Your Digital Product

Why Internationalisation is Critical to the Success of Your Digital Product

Localisation is vitally important to take a digital product into any new market. If you’re marketing your application to a new audience, it’s vital that it’s adapted to meet their specific needs.

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Localising Your Search Strategy for International Audiences

Localising Your Search Strategy for International Audiences

Localising your search strategy and adapting your search into the searcher’s own language can help raise your quality scores, improve your rankings, and boost your click-through rates.

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Smart Pharma: How Technology is Disrupting the Pharmaceutical Industry

Smart Pharma: How Technology is Disrupting the Pharmaceutical Industry

New technologies such as big data and AI are revolutionising the pharmaceutical industry. It’s a top-to-toe disruption affecting everything from patient interaction with the health system to how they are treated.

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Harnessing Alibaba Data to Better Understand China’s Intimidating Marketplace

Harnessing Alibaba Data to Better Understand China’s Intimidating Marketplace

China’s market is complicated and hard for outsiders to penetrate successfully. Could a better comprehension of the colossal Alibaba landscape help companies better understand China’s perplexing market?

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How Business Can Use Technology For Emotional Interactions

How Business Can Use Technology For Emotional Interactions

Brands that can understand and respond effectively to their customers’ emotional state have triumphed at the engagement challenge. Technology is tackling the issue of how to understand and respond effectively to our emotional states, with the aim of really cracking the human-AI interaction puzzle.

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How Good Localisation Can Help FinTech Scale and Succeed

How Good Localisation Can Help FinTech Scale and Succeed

FinTech is one of the fastest growing industries in the world as well as an industry that’s booming in many different markets. Unlike traditional high street banks, there’s no lumbering physical presence in bricks-and-mortar stores that need to be factored into any expansion or contraction.

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How to Manage a Medical Software Localization Process

How to Manage a Medical Software Localization Process

When software is localised, it’s adapted to make it more acceptable to a chosen market or audience. When it comes to medical software, there are additional complicating factors.

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How the Wellness Phenomenon is Influencing Fashion Globally

How the Wellness Phenomenon is Influencing Fashion Globally

Wellness is the new trend in the fashion industry. No surprise then that many high street and luxe brands are adding activewear components to their offering. Tory Burch is one of the latest to do so, along with more high street and affordable brands such as H&M.

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China’s Make-or-Break Product Review Sites

China’s Make-or-Break Product Review Sites

Chinese consumers tend to rely heavily on two main sources of information to help them navigate the hazards of shopping. The first is the advice of their peers, and the second is product reviews.

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How Technology is Helping to Combat Medical Mistranslations

How Technology is Helping to Combat Medical Mistranslations

As technological solutions to resolve language gaps become ever more sophisticated, there’s real potential to improve health outcomes thanks to better translation technology, including machine translation.

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