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How to Plan an Effective International SEO Strategy

How to Plan an Effective International SEO Strategy

We put together a list of 6 key best practices for your international SEO strategy to help improve your website's search ranking in your chosen market.

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Does My Company Need a Translation Management System?

Does My Company Need a Translation Management System?

A translation management system gives you greater control over your translations across workstreams and languages, speeds up turnarounds and reduces costs.

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7 Things to Consider Before You Approach a Language Service Provider

7 Things to Consider Before You Approach a Language Service Provider

We put together a list of 7 common factors to consider before you approach a language service provider to translate your website.

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How to Make Your Multilingual Content Stand Out on YouTube

How to Make Your Multilingual Content Stand Out on YouTube

YouTube is the second-biggest search engine in the world. We put together some tips on how to make your multilingual content stand out on the platform.

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How to Use Facebook’s New Dynamic Language Optimisation Ad Tool

How to Use Facebook’s New Dynamic Language Optimisation Ad Tool

Facebook’s new dynamic language optimisation ad tool now makes it easier for marketers to serve content in multiple languages.

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How to Manage Multilingual Reviews For Your Travel Website

How to Manage Multilingual Reviews For Your Travel Website

Multilingual Reviews are vital to the travel industry. So, what’s the best way to manage them and get the most out of every review that’s submitted?

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How to Build a Successful Multilingual Referral Programme

How to Build a Successful Multilingual Referral Programme

A multilingual referral programme could be the key to leverage your customer's natural appetite to recommend products or services.

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How Loss Aversion Can Boost Your Conversion Rate

How Loss Aversion Can Boost Your Conversion Rate

Loss aversion theory shows that any loss seems twice as painful to consumers as the same amount of gain. So how can marketers use this to their advantage?

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Why Language is Still a Barrier to Digital Payments Uptake in India

Why Language is Still a Barrier to Digital Payments Uptake in India

Could the lack of language inclusivity be the reason behind the tentative adoption of online payments in the Indian market?

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Improving Scientific Innovation Through Language Inclusivity

Improving Scientific Innovation Through Language Inclusivity

In order to improve scientific innovation, language inclusivity is now being encouraged by the scientific community when publishing new research papers.

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Will Digital Closets Have an Impact on the Fashion Industry?

Will Digital Closets Have an Impact on the Fashion Industry?

Digital closets will soon be a reality so people with stuffed wardrobes can keep track of what they own and make decisions on what to wear.

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The Rising Trend of Luxury Holiday Learning

The Rising Trend of Luxury Holiday Learning

Luxe holiday learning experiences are quite popular for wealthy travellers to learn anything from language photography, yoga, skiing or mindful breathing.

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How Shopee Caters to Diverse Southeast Asian Markets

How Shopee Caters to Diverse Southeast Asian Markets

Shopee, the app-based shopping platform is one of the Southeast Asia digital success stories that's quickly expanded across over 7 markets.

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How Voice Technology is Going to Revolutionise the Travel Industry

How Voice Technology is Going to Revolutionise the Travel Industry

Voice Technology is increasingly becoming a tool for retail businesses to engage with consumers, and the travel industry is now responding to this trend.

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Why Media Value is Emerging as Retail’s Most Significant Metric

Why Media Value is Emerging as Retail’s Most Significant Metric

Can media value be used as a metric to identify how each store contributes to the overall brand physical portfolio of a retail business?

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How Shopping Became a Major Tourist Activity

How Shopping Became a Major Tourist Activity

Shopping is such a frequent activity when tourists go on holiday, it’s even having a serious impact on the retail industry.

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The Language Inequality of Chatbots

The Language Inequality of Chatbots

Although chatbots are able to handle an array of customer service queries, can they handle the complexities of the multilingual digital landscape?

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Using AI to Crack Ancient Languages

Using AI to Crack Ancient Languages

With artificial intelligence advancing in multiple industry sectors, can AI save lost ancient languages that have essentially vanished into history?

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The Colossal Global Expansion of the Virtual Reality E-learning Market

The Colossal Global Expansion of the Virtual Reality E-learning Market

An explosion in demand for virtual reality e-learning and training programs is already well underway with a growth rate of 42% leading up to 2027.

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China’s Colossal Market for Anti-ageing Products

China’s Colossal Market for Anti-ageing Products

Anti-ageing products and treatments are big news in the beauty market for Chinese women. China is an extremely hot market for anti-ageing products.

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