Blog

The Challenges of Translating Chinese Using Natural Language Processing

The Challenges of Translating Chinese Using Natural Language Processing

Natural language processing (NLP) is coming along in leaps and bounds. But AI researchers keep bumping into problems getting AI to understand language.

Read More
Salesforce Commerce Cloud Launches Mobile-First Storefront Reference Architecture

Salesforce Commerce Cloud Launches Mobile-First Storefront Reference Architecture

Salesforce Commerce Cloud has launched its mobile-first Storefront Reference Architecture - an out-of-the-box framework that combines best practices in site design, merchandising and technical architecture for digital commerce.

Read More
Is Cryptocurrency a Viable Option For International Retailers?

Is Cryptocurrency a Viable Option For International Retailers?

Mainstream retailers such as Expedia, Microsoft and Dell now take cryptocurrency payments. Is this a retail trend that could become popular in the future?

Read More
TranslateMedia Exhibiting at eCommerce Expo 2018

TranslateMedia Exhibiting at eCommerce Expo 2018

Join us at this year’s eCommerce Expo at Olympia London on 26th & 27th September 2018. We're at stand E648 so pop in to say hi.

Read More
How Information Online Changes According to Your Language and Location

How Information Online Changes According to Your Language and Location

While English is the dominant language of the internet what happens to the information you see online when you don't command the world's dominant languages?

Read More
How Social Media Can Support a Collaborative Company Culture

How Social Media Can Support a Collaborative Company Culture

Social media is an active tool in businesses with teams using group messaging, virtual meeting technologies and other tools to smooth their working lives.

Read More
Understanding the Unique Characteristics of Australian English

Understanding the Unique Characteristics of Australian English

Australia has wrestled with questions about its character and independence which has influenced modern Australian English and helped craft its unique vocabulary and accent.

Read More
Is Hard Luxury Finally Making its Way Online?

Is Hard Luxury Finally Making its Way Online?

Soft luxury, such as leather accessories, bags and designer clothing, has adapted particularly well to eCommerce. But Hard luxury has yet to adapt quickly.

Read More
The Practical Applications of Blockchain for the Life Sciences Sector

The Practical Applications of Blockchain for the Life Sciences Sector

Blockchain was originally created as the public transaction ledger for cryptocurrency. Can the Life sciences sector make use of this much hyped technology?

Read More
Challenging Classism in Languages

Challenging Classism in Languages

Class is one of the many ways a society structures itself and the relationships within it. Language plays a role in the class system, helping to reinforce class divisions in some cases.

Read More
The Challenge of Translating for China’s Medical Sector

The Challenge of Translating for China’s Medical Sector

Medical translation training supply is far behind market demand in China, despite the critical role translators play in the pharma supply chain.

Read More
The Mysterious Interactions of Language and Mathematics

The Mysterious Interactions of Language and Mathematics

Maths has its own peculiar language that includes symbols and grammar shared by Mathematicians globally, regardless of their mother tongue.

Read More
Cultural Sensitivity: How to Market Your Brand to Other Cultures

Cultural Sensitivity: How to Market Your Brand to Other Cultures

Cultural Sensitivity allows marketers be aware of local cultural nuances in order to develop appropriate messaging that engages their target audience.

Read More
How to Put Together an Effective Localisation Kit

How to Put Together an Effective Localisation Kit

When a localisation team is thoroughly briefed about a project, they are more likely to achieve success for you. That’s where a localisation kit comes in.

Read More
Why English Doesn’t Follow the Same Rules as Other Languages

Why English Doesn’t Follow the Same Rules as Other Languages

English is one of the most popular and peculiar languages in the world. It’s a language of aspiration; the language people are most likely to be learning.

Read More
Exploring the Father Tongue Hypothesis in Language Acquisition

Exploring the Father Tongue Hypothesis in Language Acquisition

Women seem to spread their language innovations to their children. It’s curious then that when they come from parents who have different languages, children tend to be taught the language from the father rather than their mother’s.

Read More
Why Are Western Fashion Brands Getting It so Wrong in China?

Why Are Western Fashion Brands Getting It so Wrong in China?

As growth in China slows and consumers become more discerning, brands prioritise creating the right strategy for penetrating the difficult market.

Read More
Common Mistakes You Can Make When Translating a Website

Common Mistakes You Can Make When Translating a Website

An incorrectly translated version of your core website will limit the benefits of your new market presence and risk alienating your audience.

Read More
How to Create White Papers for Your International Content Strategy

How to Create White Papers for Your International Content Strategy

White papers assert a brand’s authority and expertise on a topic within their core offering and how it shapes the direction of the industry they’re in.

Read More
How to Hire the Right App Translator

How to Hire the Right App Translator

When choosing your app translator, a bit of forward planning and careful thought can help make your project as efficient and effective as possible.

Read More

Subscribe to our newsletter