Blog

How Sportswear Has Outperformed the Wider Retailer Sector

How Sportswear Has Outperformed the Wider Retailer Sector

Sportswear seems to be booming in spite of the recent pandemic. Particularly apparel aimed at home workouts, cycling and running.

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How to Improve Your Voice Search Strategy Globally

How to Improve Your Voice Search Strategy Globally

With voice search continuing to grow in popularity we unpack how you can adapt your voice search strategy for multiple languages.

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How Camping Became the New Travel Trend in China

How Camping Became the New Travel Trend in China

Camping has become the new travel trend in China for young Chinese travellers and many overseas outdoor brands are eyeing the Chinese market.

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How to Manage Text Expansion and Contraction in Translation

How to Manage Text Expansion and Contraction in Translation

Text Expansion occurs when you translate content from one language to another and the translated text appears longer than the source text.

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How Online Language Diversity is Key to Retail Growth

How Online Language Diversity is Key to Retail Growth

As retail brands continue to invest in cross-border commerce, online language diversity will become essential to international growth.

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How Retailers Can Handle Consumer Behaviour-Related Supply Chain Issues

How Retailers Can Handle Consumer Behaviour-Related Supply Chain Issues

As consumer behaviour changes, retailers need to be ahead of the curve in order to manage any supply chain issues.

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What Does the End of Third-party Cookies Mean for Advertisers?

What Does the End of Third-party Cookies Mean for Advertisers?

As online privacy becomes more of a concern for internet users, what does this mean for advertisers who use third-party cookies?

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How to Get the Language Right in Your Travel Marketing

How to Get the Language Right in Your Travel Marketing

Adapting the language in your travel marketing will help you connect to the emotional expectations of your customers' travel experiences.

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How to Approach the Complexities of Website Design for Different Markets

How to Approach the Complexities of Website Design for Different Markets

When it comes to website design, people from different cultural backgrounds have different criteria for what is acceptable, and what is good.

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Why You Should Localise Digital Projects at the Design Stage

Why You Should Localise Digital Projects at the Design Stage

Localising your digital projects at the design stage can reduce the complications associated with the project over its lifespan.

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How to Implement an Effective Mobile App Localisation Strategy

How to Implement an Effective Mobile App Localisation Strategy

We take a look at the top mobile app localisation best practices you need to implement to reach new users without compromising functionality.

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How Nutricosmetics Became the Latest Trend in the Beauty Market

How Nutricosmetics Became the Latest Trend in the Beauty Market

The recent pandemic has seen Nutricosmetics grow in popularity, but how will this new trend fare in the competitive beauty market?

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How to Make Consumers Feel Secure Online in Any Language

How to Make Consumers Feel Secure Online in Any Language

Localising your eCommerce business isn't easy. But how do you garner trust in new markets to ensure consumers purchase your products online?

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How to Localise Your Ecommerce Presence Effectively in China

How to Localise Your Ecommerce Presence Effectively in China

From international SEO to garnering local consumer trust, we take a look at what it really takes to localise your eCommerce business in China.

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Understanding Payment Options and Platforms in International Markets

Understanding Payment Options and Platforms in International Markets

When it comes to payment options for consumers in new markets, familiar options in Western markets aren't always the best.

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The Rise of Skinimalism and What it Means for the Korean Beauty Market

The Rise of Skinimalism and What it Means for the Korean Beauty Market

How will Skinimalism impact the Korean beauty market which is known for promoting the use of up to 10 products during your skincare routine?

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Why Does Ecommerce Localisation Matter?

Why Does Ecommerce Localisation Matter?

Ecommerce localisation will allow you to effectively reach customers in different markets. But why does Ecommerce Localisation matter?

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Is It More Effective to Use In-house Linguists or Outsource Localisation Experts?

Is It More Effective to Use In-house Linguists or Outsource Localisation Experts?

What are the pros and cons of using In-house linguists and outsourced localisation experts for your localisation projects?

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How Brands Use Automated Localisation for Scale and Efficiency

How Brands Use Automated Localisation for Scale and Efficiency

Find out more about how brands use automated localisation to scale their language needs faster to reach customers in new markets.

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How Alibaba is Influencing Trends in Grocery Shopping

How Alibaba is Influencing Trends in Grocery Shopping

Alibaba's has pivoted to a ‘new retail’ approach and plans to pioneer high-tech best practices to revolutionise the grocery shopping industry

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