Google Introduces Native Translation for Google+

Google Introduces Native Translation for Google+

Google has introduced native translations for Google+ accounts previously only possible using the Google Translate for Google+ Chrome extension which was released in 2011.

The new functionality will translate desktop Google+ posts and comments into the user’s native tongue. Below each foreign language post a new clickable “Translate” link now appears that will convert the text inline – with another click on the same link allowing users to undo the translation.

Here is how it looks.

Google+ translation

Translations are “rolling out gradually”, starting with the desktop Web version of Google+, with mobile apps to follow in due course. The feature offers a one-click translation of all posts and comments that are not in a user’s native language, as a post from Google’s Ed Chi explains.

Chi further explains — in comments below his post — that in-built translation is “something that Larry Page has asked for, so we’re super excited to make this into a reality.”

The move will allow Google to compete with Twitter and Facebook who have already introduced translations powered by Microsoft’s Bing. Google’s translations are powered by their own translation software Google Translate.

Google has also finally released an API for Google+ but the translation functionality does not appear to be accessible from the API. Knowing Google it will only be a matter of time before this functionality is introduced.

Written by Yusuf Bhana
Yusuf Bhana
Yusuf is Head of Digital at TranslateMedia. He has an interest in how technology can help businesses achieve their marketing objectives. He's been working in digital marketing and web development since 2001 across a wide range of industries and clients.

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