Multicultural Rock’n’Roll: AC/DC’s Music Around the World

Multicultural Rock’n’Roll: AC/DC’s Music Around the World

By Matteo Ippoliti aka Matteo Abruzzo

Matteo has worked with TranslateMedia since 2007 and translated half a million words for us. When we learned of his multicultural adventures touring the globe with AC/DC we were compelled to invite Matteo to write a guest blog post for us about his travels with the band. Here it is in all its glory – enjoy!


Between 2008 and 2010 I had the unique privilege of travelling more than 90,000 miles around the world with one of the greatest rock’n’roll bands of all time: AC/DC.

From Argentina to Finland, from Canada to Australia, from Japan to Spain my friends from the AC/DC Abruzzo fan club and I attended 85 different concerts in 23 different countries. Every night huge crowds would gather in indoor arenas and football stadiums all over the world to hear AC/DC play live. And it was surprising to see how the raw power of their music could bring together more than five million people from three different generations and from any cultural background, all singing famous songs such as “Highway to Hell” and “You shook me all night long”.

Although in every city and country you could spot people wearing Angus’ schoolboy suit or the iconic AC/DC flashing devils horns each country had its peculiarities, from the food they sold outside the venue to the behaviour of the audience at the concert. You can definitely tell the difference between a German crowd, more calm and “balanced” and a South American one, who is absolutely crazy and wild (this is one the reasons the shot the video for the official tour DVD in Buenos Aires)! Other “crazy” crowds are Spain, Italy and France…

The Australian tour was incredible! The band is originally from Sydney and they have been playing in the country since the early 1970’s so you can imagine how many fans they have there. And most of them could tell a story of when they saw them playing in some scruffy pub of Melbourne or Perth, with legendary singer Bon Scott…

The band loves to play on stage and to be on tour. And they still love to hang out with fans, when it’s possible, and chat about any subject while having a beer, from food to fast cars. Especially Brian Johnson and Cliff Williams who have so many stories to tell…

For 4 decades AC/DC have been able to fill stadiums around the world and sold more than 200 million albums. Some people say that AC/DC is a cultural phenomenon that goes well beyond rock music. They are a world cultural institution, a journey into the true rock’n’roll spirit…

This long “rock’n’roll journey” led to the publication of two books by Matteo Abruzzo with photos and stories from the road…

Written by Matt Train
Matt Train
Matt Train is Operations Director at TranslateMedia - responsible for working with clients and system integration partners to advise, plan, and deliver multilingual digital content for international brands and content publishers.

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