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Why the Language You Speak at 10 Years Old Determines Your Future

Why the Language You Speak at 10 Years Old Determines Your Future

Older immigrants, those who relocate to the US after age 10, tend to pursue STEM-type careers – professions that aren't so communication-dependent.

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Why Luxury Brands Need to Rethink Their Approach for the Next Generation of Shoppers

Why Luxury Brands Need to Rethink Their Approach for the Next Generation of Shoppers

By 2025, Millennial and Gen-Z consumers will represent nearly half the audience for luxury goods. However, they won't find the luxury sector’s traditional business model very appealing.

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Why Your Company Needs a Chief Marketing Technologist

Why Your Company Needs a Chief Marketing Technologist

Gartner predicts that next year's chief marketing officers will be spending more on technology than today's chief information officers.

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The Rising Trend Towards Sharing Apps in China

The Rising Trend Towards Sharing Apps in China

According to Nielsen data, 94% of Chinese consumers were willing to share items, compared to fewer than half of North American consumers.

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Understanding the Increasing Decline of Skeuomorphism

Understanding the Increasing Decline of Skeuomorphism

Skeuomorphism is a digital design approach with items resembling their real-world counterparts, so anyone can identify, or assume, design features.

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How the Fashion Industry is Embracing AR and VR

How the Fashion Industry is Embracing AR and VR

Retailers using smart tech are able to get ahead in fashion retail by personalising products and experiences, and refining the logistics process.

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Exploring the World’s Top Power Languages

Exploring the World’s Top Power Languages

The dominance of English worldwide as a lingua franca is well-documented, but there are other languages that afford their speakers more power over others.

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Understanding the Quirks of India’s eCommerce Market

Understanding the Quirks of India’s eCommerce Market

Touted to soon become the world’s second largest eCommerce market, India is full of digital potential. But wary shoppers, challenging logistics, and inefficient payment systems contribute to a high mortality rate for digital startups in this market.

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How Automation Could Save Our Global Economic Future

How Automation Could Save Our Global Economic Future

Falling birthrates in many countries are leading to a decline in working age populations. The economic consequences could be severe but automation could provide a solution.

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The Role of Wearable Technology in the Workplace

The Role of Wearable Technology in the Workplace

Wearable technology has been heralded as a revolution to transform our lives, helping us gain better visibility of what we do and how to be more productive.

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How Blockchain Technology Could Help Tackle Digital Advertising Fraud

How Blockchain Technology Could Help Tackle Digital Advertising Fraud

A lot of people are getting excited about the possibilities of blockchain technology. Its ability to offer higher levels of transparency and security could impact on a wide cross section of industries.

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How Emojis Are Just the Next Stage of Language Evolution

How Emojis Are Just the Next Stage of Language Evolution

Language sticklers often denounce emojis as an example of language decline. But this trend represents a new stage of language evolution.

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How Skills Shortages Are a Surprisingly Wider Global Issue

How Skills Shortages Are a Surprisingly Wider Global Issue

Exciting technology, such as artificial intelligence and virtual reality, offer new possibilities for many industries but employers are struggling to recruit.

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The Rise and Fall of Zynga: A Cautionary Tale for Mobile Game Developers

The Rise and Fall of Zynga: A Cautionary Tale for Mobile Game Developers

Nearly 10 years ago, Zynga launched Farmville. Within four days, it had attracted over one million daily active users, and nearly $30 million in six months.

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How China Plans to be the Leader in AI

How China Plans to be the Leader in AI

After China overtook the US in journal articles for deep learning, Former POTUS Obama released a ‘strategic plan’ for Artificial Intelligence (AI) research.

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Adapting to the Recruit of the Future

Adapting to the Recruit of the Future

Workplaces are perpetually renewed by an influx of younger workers, with each new generation bringing their own values and expectations into the workforce.

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How Social Media is Transforming the Travel Industry

How Social Media is Transforming the Travel Industry

Social media has slowly but surely permeated its way into the marketing strategies of nearly every business sector and the travel industry is no exception.

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How Mobile Technology is Transforming Africa

How Mobile Technology is Transforming Africa

With mobile phone ownership racing ahead across the African continent, mobile technology offers many possibilities for education, micropayments and health.

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The Strange New Patterns of Digital Globalisation

The Strange New Patterns of Digital Globalisation

We’re accustomed to the notion of countries building their wealth by the trade in goods and services but the idea of global wealth developing via the flow of data is a novel concept.

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How to Write Effective eCommerce Product Descriptions

How to Write Effective eCommerce Product Descriptions

Want to improve your eCommerce product descriptions? Our guide will ensure that your product copy is well-written, engaging, persuasive and SEO friendly.

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