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Why the Car Industry is Switching to English

Why the Car Industry is Switching to English

In moves that came as a surprise to many people, two major car makers recently announced that they were changing their official languages to English.

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Travel Retail: The Success of the Sixth Continent

Travel Retail: The Success of the Sixth Continent

The global value of travel retail itself is set to reach $85 billion by 2020 and L’Oréal have aptly nicknamed this growing economy ‘the sixth continent’.

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How the Jewellery Industry is Tackling the Growing Problem of Fakes

How the Jewellery Industry is Tackling the Growing Problem of Fakes

Fake branded jewellery is an increasingly significant concern in a brand-driven jewellery industry where an increasing number of transactions happen online.

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The ‘Jilted Generation’: Why Are Businesses Ignoring Generation X in Favour of Millennials?

The ‘Jilted Generation’: Why Are Businesses Ignoring Generation X in Favour of Millennials?

Brands spend a great deal of time wringing their hands about the millennial generation – how to engage with them, how to retain their fickle loyalty.

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China’s Passion for QR Codes

China’s Passion for QR Codes

QR codes are considered dead and buried in the UK but they’re alive and well in Asia. You’d see the distinct squares on leaflets, billboards and magazines.

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How Artificial Intelligence is Going to Transform the Legal Sector

How Artificial Intelligence is Going to Transform the Legal Sector

Although the legal sector is notoriously reluctant to absorb new technologies, it seems that artificial intelligence is highly likely to cause disruption.

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Why Global Brands Should Redesign Their Value Proposition for New Markets

Why Global Brands Should Redesign Their Value Proposition for New Markets

One of the most important things to understand about doing business internationally is that one approach can’t work everywhere.

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How Consumer Understanding of Luxury Retail is Changing

How Consumer Understanding of Luxury Retail is Changing

Luxury is no longer about buying and owning rare and beautiful things. Discerning consumers now seek out experiences that define luxury.

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The Future of Mobile App Install Ads Worldwide

The Future of Mobile App Install Ads Worldwide

With an estimated 3 million apps now on offer across the world’s 5 biggest app stores, targeting the right audience to increase all installs is vital.

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Why a Decentralised Content Creation Strategy Works Best for International Organisations

Why a Decentralised Content Creation Strategy Works Best for International Organisations

Until now your brand’s content strategy has probably focused on your own blog. This was almost invariably contained within your own website

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Is Virtual Reality Destined to Disturb the Gaming Industry?

Is Virtual Reality Destined to Disturb the Gaming Industry?

Virtually Reality (VR) has been the talk of the gaming community since Facebook’s Mark Zuckerberg acquired Oculus in 2014.

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Meet the Mobile Technology Helping to Connect India

Meet the Mobile Technology Helping to Connect India

The Indian smartphone market has consistently grown over the last five years. Notably, budget smartphones are considered more favourable in the region.

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Google AI Invents its Own Language to Translate Between Languages

Google AI Invents its Own Language to Translate Between Languages

Late in December 2016, when the world's attention was focused on terrorist attacks, a seismic change in artificial intelligence passed by almost unnoticed.

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Why 2017 is Going to be the Year of the Customer

Why 2017 is Going to be the Year of the Customer

The way customers view and interact with brands has been undergoing a long-term change; one that’s expected to reach a peak in 2017.

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The Current State of Mobile Gaming and Advertising

The Current State of Mobile Gaming and Advertising

Revenue in the global gaming market reached over $99 billion dollars in 2016, with mobile generating 37% of total revenue.

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Easy Website Localisation with Joomla! and TranslateMedia

Easy Website Localisation with Joomla! and TranslateMedia

We've developed an integration with our state-of-the-art translation management platform – STREAM – and Joomla!

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How the Gig Economy is Impacting Legal Services

How the Gig Economy is Impacting Legal Services

The career path in the legal sector has traditionally been one of two routes - private practice or in-house counsel. The tradition is now set to change.

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Mandarin’s Problem of Character Amnesia

Mandarin’s Problem of Character Amnesia

They call it tibiwangzi: the problem of native Chinese speakers forgetting how to write their own complex language.

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Should We Prepare for the Death of the Password?

Should We Prepare for the Death of the Password?

Yahoo’s been hit by another major data breach – with 1 billion user accounts thought to have been affected.

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How to Scale Your Mobile Game Business in China

How to Scale Your Mobile Game Business in China

Mobile gaming is popular but it’s a very different mobile market landscape compared to other countries.

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