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Are You Addressing Your Audience Correctly?

Are You Addressing Your Audience Correctly?

Many cultures have specific linguistic rules on how you speak to people and whether you can use formal or informal phrasing in different situations.

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The Importance of Innovation in Retail

The Importance of Innovation in Retail

The rise of smartphones and the tech-savvy consumer means we’re increasingly seeing a world where people are more connected than ever before.

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Should You Really Write with Translation in Mind?

Should You Really Write with Translation in Mind?

Language service providers often advise clients to simplify their content so that it’s easier to translate. But is this really the best course of action?

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A Look at India’s Startup Scene

A Look at India’s Startup Scene

It’s thought that India has the world’s third largest start-up scene, beaten only by the US and UK in terms of the number of ventures.

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How Will Emerging Markets Respond to the Rental Wardrobe Phenomenon?

How Will Emerging Markets Respond to the Rental Wardrobe Phenomenon?

A few weeks ago, we looked at the phenomenon of the rental wardrobe – a consumer trend that enables you to borrow rather than buy your clothes.

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Fast Fashion Begins to Impact the Jewellery Industry

Fast Fashion Begins to Impact the Jewellery Industry

The trend towards ‘fast fashion’ seen in the clothing industry is increasingly evident in the world of jewellery.

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Portmanteau and Compound Words: Ways to Plug Gaps in a Language

Portmanteau and Compound Words: Ways to Plug Gaps in a Language

A portmanteau is a linguistic blend that occurs when the sounds, spellings and meanings of two words are combined to make a new one.

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How Zara is Tackling India and China

How Zara is Tackling India and China

Zara has been described as “the most innovative and devastating retailer in the world”. How is it managing its international expansion into India & China?

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Diversity Marketing: Who’s Doing It?

Diversity Marketing: Who’s Doing It?

Diversity marketing recognises the influence of cultural programming, or how various communication methods reach more people than a one-size-fits-all approach.

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What Next for Athleisure?

What Next for Athleisure?

Athleisure clothing is high-performance, luxurious workout wear that’s socially acceptable enough to wear even when you aren’t training. Is it a fad?

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The Korean Brands Succeeding in China

The Korean Brands Succeeding in China

Several clothing chains from Korea have conquered the Chinese apparel market and other South Korean brands have seen strong growth. Here are some examples

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Extreme Segmentation: How Big Data is Transforming Retail

Extreme Segmentation: How Big Data is Transforming Retail

Retailers are making use of complex algorithms that help them identify patterns in consumer spending and associated behaviour in order to increase sales.

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The Rise of Dark Social & What It Means for Your Business

The Rise of Dark Social & What It Means for Your Business

So-called 'dark social' describes the social sharing of content that occurs outside of what can be tracked by web analytics software.

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Africa’s Emerging Fashion Industry

Africa’s Emerging Fashion Industry

Some of the world’s fastest growing economies are in Africa, and there’s a growing market for both luxury fashion and mid-market clothing and accessories.

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Marketing Cosmetics to Asian Consumers

Marketing Cosmetics to Asian Consumers

Chinese audiences are less cynical than Western ones, and believe that the standards of appearance shown in adverts are actually attainable.

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What’s Your Company’s Language Strategy?

What’s Your Company’s Language Strategy?

Communication is an essential part of any organisation. This means that your organisation’s language decisions will be far-reaching.

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India’s Gold Rush: A Growing Online Jewellery Market

India’s Gold Rush: A Growing Online Jewellery Market

Online jewellery sales are expected to take off in India in the next few years. Who are going to be the winners and losers?

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How Automotive Manufacturers Localise For Emerging Market Consumers

How Automotive Manufacturers Localise For Emerging Market Consumers

The automobile market is a pretty crowded place – but emerging markets are offering a new battle ground for major automotive brands to compete.

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CNN’s Adventures in Africa

CNN’s Adventures in Africa

How CNN is using English-language content for audiences in Nigeria as a launchpad into Africa.

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TranslateMedia Sponsors Global Ecommerce Leaders Forum

TranslateMedia Sponsors Global Ecommerce Leaders Forum

We're pleased to announce that TranslateMedia is sponsoring this year's Global Ecommerce Leaders Forum (GELF) event.

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