Blog

How Different Cultures Value Cuteness in your Marketing

How Different Cultures Value Cuteness in your Marketing

Consumers in some Asian countries seem to have a much higher tolerance of cuteness, and in a wider range of areas of life, compared to Westerners.

Read More
International Opportunities in Plus-Sized Fashion

International Opportunities in Plus-Sized Fashion

With the body positivity movement at its peak and demand for plus-sized clothing increases, brands need to cater to this underrepresented audience.

Read More
Why Different Audiences Need Localised Images

Why Different Audiences Need Localised Images

Images hold power; you need to reconsider the visual elements that accompany your brand and marketing to consumers in new markets

Read More
How Ephemeral Content Can Help you Build your Brand

How Ephemeral Content Can Help you Build your Brand

Since 2016, when the format was popularised by Snapchat, the creation and consumption of ephemeral content have grown by over 800%.

Read More
How to Manage an Audio Localisation Project

How to Manage an Audio Localisation Project

Audio localisation projects are usually pretty complex to manage, particularly if you’re working across multiple target markets at once.

Read More
Why Chinese New Year is Emerging as a Major UK Retail Opportunity

Why Chinese New Year is Emerging as a Major UK Retail Opportunity

Chinese New Year is set to become the next holiday retailers captalise on to attract the growing number of Chinese customers in the UK

Read More
Why Easybuy is Acing India’s Clothing Market

Why Easybuy is Acing India’s Clothing Market

Easybuy is one clothing chain that has understood how to crack India's fashion market by targeting the country's growing middle-class apparel consumers.

Read More
What’s the Big Billion Days Sale and How do Retailers Win at this Event?

What’s the Big Billion Days Sale and How do Retailers Win at this Event?

Fabricated shopping holidays are all the rage around the world. One of these holidays is India’s Big Billion Days shopping event.

Read More
How Machine Translation Can Support Multilingual Sentiment Analysis Projects

How Machine Translation Can Support Multilingual Sentiment Analysis Projects

Sentiment analysis is a technologically-enabled way of measuring the tone of conversations about your brand and extremly useful in social media monitoring.

Read More
How Amazon Embraced Cash-on-delivery Payments in Kenya

How Amazon Embraced Cash-on-delivery Payments in Kenya

Although mobile payments in Kenya are increasing, Cash-on-delivery is still popular and Amazon is cashing in on this payment option.

Read More
Terminology Management and Why it Matters

Terminology Management and Why it Matters

Having a terminology management system in place helps if there are multiple translators working on the same material - especially when technical in nature.

Read More
How Vegan Products Became Beauty’s Hot New Trend

How Vegan Products Became Beauty’s Hot New Trend

Over the last 10 years, the Vegan Society says numbers have increased 360%, making this a much more sizeable segment than ever before.

Read More
How Culture is Important in Language Learning

How Culture is Important in Language Learning

In order to prevent cultural misunderstandings with native speakers, the promotion of cultural understanding is vital to language learning.

Read More
Inside Meitu: The Rising Popularity of China’s Controversial Beauty App

Inside Meitu: The Rising Popularity of China’s Controversial Beauty App

After its launch in 2008, Meitu very quickly became widely popular in China and the company is now valued at close to $6 billion.

Read More
Optimising Your Content to Capture Customers at Peak Purchase Intent

Optimising Your Content to Capture Customers at Peak Purchase Intent

Writing content that matches customer search intent and persuades them to click through to your site is challenging but worth the effort.

Read More
Brand Partnership Opportunities on TikTok

Brand Partnership Opportunities on TikTok

TikTok (or Douyin in China) has quickly spread in popularity from its Chinese launch in 2016 with 500 million monthly active users around the world.

Read More
Best Practices to Apply to Your B2B Paid Search Strategy

Best Practices to Apply to Your B2B Paid Search Strategy

Paid search for B2B is higly competetice and typically more expensive compared to B2C. Focusing on best practices is key if you’re trying out Google Ads.

Read More
How to Work Around China’s New Ecommerce Rules

How to Work Around China’s New Ecommerce Rules

The latest move by China’s regulators obliges online retailers to do more to fight against online vendor fraud. How will the new eCommerce rules affect you?

Read More
How The Red Book Has Been a Roaring Success for China’s Overseas Shoppers

How The Red Book Has Been a Roaring Success for China’s Overseas Shoppers

China’s digital platforms are acing social commerce Western social media can only dream of. Xiaohongshu (Little Red Book) is just another prime example.

Read More
Niche Product Optimisation for Ecommerce Retailers

Niche Product Optimisation for Ecommerce Retailers

Niche products appeal only to specific customers with particular tastes or preferences. How can you optimise your site to reach these customers?

Read More

Subscribe to our newsletter