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How Shopee Caters to Diverse Southeast Asian Markets

How Shopee Caters to Diverse Southeast Asian Markets

Shopee, the app-based shopping platform is one of the Southeast Asia digital success stories that's quickly expanded across over 7 markets.

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How Voice Technology is Going to Revolutionise the Travel Industry

How Voice Technology is Going to Revolutionise the Travel Industry

Voice Technology is increasingly becoming a tool for retail businesses to engage with consumers, and the travel industry is now responding to this trend.

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Why Media Value is Emerging as Retail’s Most Significant Metric

Why Media Value is Emerging as Retail’s Most Significant Metric

Can media value be used as a metric to identify how each store contributes to the overall brand physical portfolio of a retail business?

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How Shopping Became a Major Tourist Activity

How Shopping Became a Major Tourist Activity

Shopping is such a frequent activity when tourists go on holiday, it’s even having a serious impact on the retail industry.

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The Language Inequality of Chatbots

The Language Inequality of Chatbots

Although chatbots are able to handle an array of customer service queries, can they handle the complexities of the multilingual digital landscape?

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Using AI to Crack Ancient Languages

Using AI to Crack Ancient Languages

With artificial intelligence advancing in multiple industry sectors, can AI save lost ancient languages that have essentially vanished into history?

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The Colossal Global Expansion of the Virtual Reality E-learning Market

The Colossal Global Expansion of the Virtual Reality E-learning Market

An explosion in demand for virtual reality e-learning and training programs is already well underway with a growth rate of 42% leading up to 2027.

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China’s Colossal Market for Anti-ageing Products

China’s Colossal Market for Anti-ageing Products

Anti-ageing products and treatments are big news in the beauty market for Chinese women. China is an extremely hot market for anti-ageing products.

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How Global Travel Brands Manage Their Localisation Challenges

How Global Travel Brands Manage Their Localisation Challenges

What happens when travel brands deal with localising huge volumes of content, including colossal amounts of user-generated content such as reviews?

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How Travel Brands Can Meet the Cultural Needs of Tourists

How Travel Brands Can Meet the Cultural Needs of Tourists

Identifying the cultrual needs of tourists and meeting their expectations are vital if travel brands want to flourish in a competetive travel industry.

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How Tone of Voice Can Boost Your B2B Brand

How Tone of Voice Can Boost Your B2B Brand

Tone of voice is, all too often, a neglected element of an organisation’s overall marketing strategy - even more so by B2B brands, which is a huge mistake.

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Understanding Weibo’s “Super Topics”

Understanding Weibo’s “Super Topics”

What are Weido's "Super Topics" and how can you make use their popularity to build brand awareness with Weido users in China?

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How Culture Influences Consumer Purchasing Decisions

How Culture Influences Consumer Purchasing Decisions

Studies have shown that the complexities of a person's culture play a huge part in their purchasing decisions in both Western and Asian markets.

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Why Brazil’s Passion for Online Shopping Goes Way Beyond Amazon

Why Brazil’s Passion for Online Shopping Goes Way Beyond Amazon

Brazil’s a real head-scratcher for ambitious eCommerce companies. Whilst Brazil may have experienced a recession this decade, it's still a lucrative market.

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How Southeast Asia Became an Increasingly Attractive Ecommerce Market

How Southeast Asia Became an Increasingly Attractive Ecommerce Market

Southeast Asia boasts almost 4 million internet users per month and its appetite for eCommerce is expanding at a rate that's surpassing expectations.

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Why Your Language Strategy is the Key to Cracking India

Why Your Language Strategy is the Key to Cracking India

India is creating unicorn companies at an increasing pace and their success all comes down to having the right language strategy!

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Why Your Brand May Need Multiple Sites

Why Your Brand May Need Multiple Sites

Your brand may need multiple sites if you're targeting different markets, even if your target market speaks the same language as your native customers.

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Implementing E-learning in Multilingual Organisations

Implementing E-learning in Multilingual Organisations

E-learning is one of the most efficient ways companies can deliver training and development to its employees to improve innovation and performance.

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TranslateMedia Is a Finalist For “Best Product” at Ecommerce Expo 2019

TranslateMedia Is a Finalist For “Best Product” at Ecommerce Expo 2019

We're pleased to announce that TranslateMedia has been shortlisted as a finalist for Best Product at this year's Ecommerce Expo.

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How AI Can Be Used to Target Micro-segments

How AI Can Be Used to Target Micro-segments

The use of Micro-segments (as the name might suggest) takes your regular marketing segmentation to the microscopic level.

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