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Tips on Reducing Friction in Your Payment Process

Tips on Reducing Friction in Your Payment Process

The payment process can be the most challenging part of your eCommerce site to optimise. But conversion rates can be improved by a number of small tweaks.

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Is the End Finally in Sight for India’s Cash-on-delivery Habit?

Is the End Finally in Sight for India’s Cash-on-delivery Habit?

Cash-on-delivery maybe convienient for Indian consumers but there's evidence to suggest that this popular payment method could be on its last legs.

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Why Minority Languages Are a Key Part of Driving Online Sales

Why Minority Languages Are a Key Part of Driving Online Sales

Minority languages Language plays a key role in garnering more customers to your website as the number of these minority language speakers increase.

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How Cultural Insensitivity is Plaguing Luxury Brands in China

How Cultural Insensitivity is Plaguing Luxury Brands in China

After Dolce and Gabbana’s 2018 PR disaster, what can we learn from the blunders of luxury brands to avoid cultural insensitivity in the Chinese market?

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Is Nike’s Highly Customised Shopping Experience the New Normal?

Is Nike’s Highly Customised Shopping Experience the New Normal?

Could the Nike House of Innovation 000 be the 'new normal' for the personalised customer shopping experience in the retail industry?

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Why India’s Interest in Cross-border Shopping is Skyrocketing

Why India’s Interest in Cross-border Shopping is Skyrocketing

There's a surge in cross-boarder eCommerce in India with half of cross-border shopping done on US-based sites. The rest is split between the UK and China.

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How the EU’s New Geo-blocking Rules Will Affect Your Business

How the EU’s New Geo-blocking Rules Will Affect Your Business

The GDPR is already having an impact on EU web users using non-EU websites. But the new EU geo-blocking regulation affecting online businesses is different.

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Is Your Brand Part of the Integrity Economy?

Is Your Brand Part of the Integrity Economy?

Cunsumers increasingly want to be active participants in shaping a brand, its products and experiences. Could the Integrity Economy be the key?

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Why Consumers in Smaller Countries Are Most Interested in Cross-border Shopping

Why Consumers in Smaller Countries Are Most Interested in Cross-border Shopping

Although China and the US are the dominant destinations for cross-border shopping, it's smaller countries that are eager to purchase goods from abroad.

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Why Customers’ Post-purchase Experience is Critical to Your Business

Why Customers’ Post-purchase Experience is Critical to Your Business

Post-purchase activity is vital to a customers' experience of your brand and can also determine whether they’ll choose your products or services again.

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Why Weibo is Essential to Your B2B Strategy in China

Why Weibo is Essential to Your B2B Strategy in China

Planning to market your products or services to businesses in China using social media? We've put together some quick tips to get you started with Weibo.

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How Short Videos Are Major News in Chinese Marketing

How Short Videos Are Major News in Chinese Marketing

Chinese users are moving from live streaming platforms to video apps such as Douyin (TikTok), spending an average of 9% of time online watching short video.

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How Immersive Studies Are Helping Organisations Make Decisions

How Immersive Studies Are Helping Organisations Make Decisions

Could immersive user research be the key to to designing products, crafting the right market strategy and overcoming business challenges in new markets?

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Why Language Barriers Threaten the Efficacy of Clinical Trials

Why Language Barriers Threaten the Efficacy of Clinical Trials

The effectiveness of drugs can vary on different populations but there’s a lack of diversity in clinical trials and it could be affecting drug effectiveness

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How China’s Digital Customers are Driving the Luxury Industry Worldwide

How China’s Digital Customers are Driving the Luxury Industry Worldwide

Chinese consumers are predicted to make up 40% of the luxury market by 2024 creating a battleground for brands trying to survive in a competitive market.

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Is Your Website Ready for International Shipping?

Is Your Website Ready for International Shipping?

If you’re offering international shipping on your website or building a dedicated online store for overseas customers, you must ensure your site is ready.

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Essential WeChat Marketing Tips for Your Business

Essential WeChat Marketing Tips for Your Business

With more than a billion active users, WeChat is referred to as a public utility in China and is a critical channel for growing sales in this market.

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Why Native Advertising is Emerging as a Major Worldwide Marketing Trend

Why Native Advertising is Emerging as a Major Worldwide Marketing Trend

Customers are already operating at peak ad irritation. Could native advertising be a solution that could save the advertising industry?

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Why Varying Prices Are the New Norm in Commerce

Why Varying Prices Are the New Norm in Commerce

Canny companies use data and their ability to track visitors to determine the optimum price to charge at any point in time. Is varying prices the new norm?

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How Much Does Google Really Support Other Languages?

How Much Does Google Really Support Other Languages?

Google tends to offer the richest experience when you’re using it in English. But in smaller markets, Google doesn’t always offer the same service.

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