Blog

Adwords Expanded Text Ads & Double-Byte Languages

Adwords Expanded Text Ads & Double-Byte Languages

AdWords now supports the creation of both expanded text ads and standard text ads in both the new and previous versions of AdWords.

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Handwriting ‘Accents’: How We Write Reveals Our Cultural Identity

Handwriting ‘Accents’: How We Write Reveals Our Cultural Identity

The way we form our letters can often help identify our culture of origin, and even our mother tongue.

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How German Banks Are Erecting Language Barriers

How German Banks Are Erecting Language Barriers

Nearly all of the German banks that are under ECB watchdog supervision insist on communicating in their own language.

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Easy Website Localisation with Drupal & TranslateMedia

Easy Website Localisation with Drupal & TranslateMedia

TranslateMedia has just released a module to integrate Drupal with its state-of-the-art translation workflow management system, STREAM.

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The Future of Chinese Fashion

The Future of Chinese Fashion

China’s demand for fashion and accessories is expected to continue to expand and become increasingly sophisticated in the future.

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How Tone of Voice Can Help Fashion Brands Compete

How Tone of Voice Can Help Fashion Brands Compete

By leveraging tone of voice effectively, brands that occupy a very similar market position are able to carve out an identifiable niche for themselves.

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How Predictive Analytics Is a Key Tool for Global Business

How Predictive Analytics Is a Key Tool for Global Business

Once a business reaches a certain size and complexity, it no longer becomes possible to make effective decisions without predictive modelling techniques.

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Language Purists Look Away Now: How the Internet Transmits Language Change

Language Purists Look Away Now: How the Internet Transmits Language Change

It’s inevitable that any language changes over time. New words are created, old ones fall into disuse, and the meanings of words shift.

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Turbulent Times in the International Art Market

Turbulent Times in the International Art Market

Art may be a turbulent and unregulated vehicle for investment but Asia’s high savings rates mean there’s a global lack of places to park that money.

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Removing Language Barriers with Your Customers

Removing Language Barriers with Your Customers

Speaking to people in their own language may seem pretty obvious, but many companies are still erecting communication barriers between them and their customers.

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TranslateMedia Releases Localisation Extension for Magento

TranslateMedia Releases Localisation Extension for Magento

Setting up, managing and maintaining a global eCommerce store in Magento just got a lot easier with TranslateMedia's localisation management extension.

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The Rise of the Midult

The Rise of the Midult

The Midult is more than just a demographic but a movement and a mindset. And the 35-55 year old woman is one of the most powerful consumer groups. Read more

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Protecting Intellectual Property Rights Globally

Protecting Intellectual Property Rights Globally

How do you enforce and protect intellectual property rights in a foreign territory? And what impact does Brexit have on intellectual property in the EU.

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International Data Protection Laws Post Brexit

International Data Protection Laws Post Brexit

One of the many issues yet to be agreed is what is going to happen about consumer data protection, specifically what’s going to happen about the GDPR.

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What Millennials and Centennials Can Teach Fashion Brands

What Millennials and Centennials Can Teach Fashion Brands

The generation known as Millennials are now highly influential, representing a high purchasing power worldwide.

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Getting ‘Micro-Moments’ Right

Getting ‘Micro-Moments’ Right

Micro moments happen billions of times every day and they could be the key to the success of your brand’s optimisation strategy.

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Why English People Should Stop Learning French

Why English People Should Stop Learning French

From an economic perspective, it isn’t all that beneficial to learn French and there are other languages likely to be more useful for working life.

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Snapchat Opportunities for Global Businesses

Snapchat Opportunities for Global Businesses

Snapchat’s taken the world by storm but until fairly recently, it’s been a channel that businesses have tended to avoid.

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How Trump’s Use of Language Is Key to His Success

How Trump’s Use of Language Is Key to His Success

Amongst the candidates, Trump’s speeches used the lowest average number of words per sentence, syllables per word and number of characters per word.

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Content Marketing for the Legal Services Industry

Content Marketing for the Legal Services Industry

Global law firms are increasingly using content marketing – particularly blogging – to demonstrate their expertise and raise their organisational profiles.

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