Blog

Why Japan FinTech Innovation Lags Behind the Rest of the World

Why Japan FinTech Innovation Lags Behind the Rest of the World

Japan is a conservative market, where both corporations and consumers are highly risk averse - and it's making Japan's FinTech Innovation lag behind

Read More
How Culture Impacts Creativity

How Culture Impacts Creativity

Japan was seen as the most creative nation by respondents from major economies including the UK, France and Germany.

Read More
Crowdsourcing Translation Projects: Can It Ever Be Effective?

Crowdsourcing Translation Projects: Can It Ever Be Effective?

A number of high profile companies have chosen a crowdsourced approach to translating their content. But is crowdsourcing a good choice for global brands?

Read More
Can You Copyright a Language?

Can You Copyright a Language?

A strange legal case has recently raised a curious issue – is it possible to copyright a language?

Read More
How to Write an Effective Translation Brief

How to Write an Effective Translation Brief

A well-written translation brief makes all the difference to the success of a translation project.

Read More
Cognitive Biases That Influence Decision Making

Cognitive Biases That Influence Decision Making

This article takes a look at the cognitive bias that can influence the decision making process in various cultures around the world.

Read More
How Closed Societies Develop Anti-Languages

How Closed Societies Develop Anti-Languages

Language is often used to bring small communities together and show common understanding – in the same way as teenage slang – to the exclusion of others.

Read More
10 Steps to Taking Your Startup Global

10 Steps to Taking Your Startup Global

When a business experiences huge levels of growth in one market, the next logical step is to eye up opportunities in other markets.

Read More
How to Run a Successful Transcreation Project

How to Run a Successful Transcreation Project

The success of any international marketing campaign relies on the ability of the chosen message to resonate with the target audience.

Read More
The Importance of Localised User Reviews

The Importance of Localised User Reviews

If your business is entering a new market, getting local users to provide reviews of your product or service can help you gain trust and build credibility.

Read More
Using Google Analytics to Identify Overseas Opportunities

Using Google Analytics to Identify Overseas Opportunities

Find out how to use Google Analytics to choose which market you should enter next to ensure you achieve localisation ROI.

Read More
How Emojis Are Used Around the World

How Emojis Are Used Around the World

Our use of emojis may be one of the biggest recent innovations in how our species communicates.

Read More
The Challenges Wearable Tech Poses to the Fashion Industry

The Challenges Wearable Tech Poses to the Fashion Industry

The wearable tech industry is facing huge social, cultural and linguistic challenges to mainstream adoption in various regions around the world.

Read More
The Global Expansion of FinTech

The Global Expansion of FinTech

FinTech enterprises may a significant competitive advantage when it comes to expansion, over more established financial companies.

Read More
Consumer Protection & eCommerce Growth in Brazil

Consumer Protection & eCommerce Growth in Brazil

With a huge population and online growth of over 15% in 2015, Brazil has huge potential for eCommerce. But is tight consumer protection restricting growth?

Read More
TranslateMedia Sponsors Fashion Without Borders

TranslateMedia Sponsors Fashion Without Borders

TranslateMedia is pleased to announce it is sponsoring Pentagon’s Fashion Without Borders event on the 23rd March 2016.

Read More
Selective Localisation: Knowing When and What to Localise

Selective Localisation: Knowing When and What to Localise

Localisation differs from translation in that localisation takes into account the idiosyncrasies of the culture within each market – adapting the product, s

Read More
Selling to Local Businesses in Emerging Markets

Selling to Local Businesses in Emerging Markets

In many emerging markets the retail sector is dominated by a vast number of small, independent shops, in a single location.

Read More
The Challenge of Disproportionate Language Representation Online

The Challenge of Disproportionate Language Representation Online

The Internet is humanity’s biggest ever repository of information but over 4 billion people have yet to access this colossal global resource.

Read More
Guide to Wholesale Buying on Alibaba

Guide to Wholesale Buying on Alibaba

Many businesses are waking up to the concept of buying from overseas marketplaces in order to save money on wholesale or custom-made items.

Read More

Subscribe to our newsletter