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How to Run a Successful Transcreation Project

How to Run a Successful Transcreation Project

The success of any international marketing campaign relies on the ability of the chosen message to resonate with the target audience.

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The Importance of Localised User Reviews

The Importance of Localised User Reviews

If your business is entering a new market, getting local users to provide reviews of your product or service can help you gain trust and build credibility.

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Using Google Analytics to Identify Overseas Opportunities

Using Google Analytics to Identify Overseas Opportunities

Find out how to use Google Analytics to choose which market you should enter next to ensure you achieve localisation ROI.

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How Emojis Are Used Around the World

How Emojis Are Used Around the World

Our use of emojis may be one of the biggest recent innovations in how our species communicates.

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The Challenges Wearable Tech Poses to the Fashion Industry

The Challenges Wearable Tech Poses to the Fashion Industry

The wearable tech industry is facing huge social, cultural and linguistic challenges to mainstream adoption in various regions around the world.

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The Global Expansion of FinTech

The Global Expansion of FinTech

FinTech enterprises may a significant competitive advantage when it comes to expansion, over more established financial companies.

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Consumer Protection & eCommerce Growth in Brazil

Consumer Protection & eCommerce Growth in Brazil

With a huge population and online growth of over 15% in 2015, Brazil has huge potential for eCommerce. But is tight consumer protection restricting growth?

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TranslateMedia Sponsors Fashion Without Borders

TranslateMedia Sponsors Fashion Without Borders

TranslateMedia is pleased to announce it is sponsoring Pentagon’s Fashion Without Borders event on the 23rd March 2016.

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Selective Localisation: Knowing When and What to Localise

Selective Localisation: Knowing When and What to Localise

Localisation differs from translation in that localisation takes into account the idiosyncrasies of the culture within each market – adapting the product, s

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Selling to Local Businesses in Emerging Markets

Selling to Local Businesses in Emerging Markets

In many emerging markets the retail sector is dominated by a vast number of small, independent shops, in a single location.

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The Challenge of Disproportionate Language Representation Online

The Challenge of Disproportionate Language Representation Online

The Internet is humanity’s biggest ever repository of information but over 4 billion people have yet to access this colossal global resource.

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Guide to Wholesale Buying on Alibaba

Guide to Wholesale Buying on Alibaba

Many businesses are waking up to the concept of buying from overseas marketplaces in order to save money on wholesale or custom-made items.

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The Impact of 4G in India

The Impact of 4G in India

Telecoms infrastructure remains a challenge for India, and 4G technology is seen as a potential solution to the inadequacies of current internet services.

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Buying into Brand Britain: Global Opportunities for UK Exporters

Buying into Brand Britain: Global Opportunities for UK Exporters

British goods are not only considered to be desirable across much of the world but the ‘made in Britain’ label also commands a premium in many markets.

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Naming Conventions Around the World

Naming Conventions Around the World

How people introduce themselves, expect to be introduced, and the number of parts their name consists of varies around the world.

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Trends in Global eCommerce: What the Experts Say

Trends in Global eCommerce: What the Experts Say

We asked some of the most influential experts in eCommerce what they thought would be the biggest trends in 2016 and beyond and here's what we found.

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Building Exceptional Fashion Technology Platforms

Building Exceptional Fashion Technology Platforms

Technology in fashion has now gone beyond mere novelty and is now a significant differentiator and major driver of brand-consumer interactions. 

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State of Ecommerce 2016 – Q&A With Terry Hunter

State of Ecommerce 2016 – Q&A With Terry Hunter

Terry heads Astound Commerce’s European operations. He brings 20 years of enterprise technology leadership experience and 11 years’ experience in digital technology design and delivery.

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Opportunities in the Brazilian Economy

Opportunities in the Brazilian Economy

Following some recent tough economic times, Brazil has come to be seen as a high-risk market for investors.

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State of Ecommerce 2016: Q&A With Ian Harris

State of Ecommerce 2016: Q&A With Ian Harris

Ian is the founder and CEO of global search engine marketing agency Search Laboratory.

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