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Understanding the Enormous Opportunities Emerging for B2B in Africa

Understanding the Enormous Opportunities Emerging for B2B in Africa

The World Bank predicts improvements in key measures in the B2B market across the majority of countries.of the African continent.

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Why a Fragmented Media Leaves Consumers in Private Information Bubbles

Why a Fragmented Media Leaves Consumers in Private Information Bubbles

How can marketers breakthrough the information cocoon and target consumers in an increasingly fragmented and complex media market?

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How Amazon is Stitching Language Diversity into its Rural India Strategy

How Amazon is Stitching Language Diversity into its Rural India Strategy

Amazon is setting its sights on rural India for its next phase of customer acquisition and these hard-to-reach populations only speak minority languages.

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Understanding the Opportunities of China’s Ecommerce Special Trade Zones

Understanding the Opportunities of China’s Ecommerce Special Trade Zones

Three years ago, a solution was launched that could facilitate the burgeoning cross-border eCommerce scene: experimental eCommerce “special trade” zones.

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How Celebrity Influencers are Vital to Your Marketing Efforts in China

How Celebrity Influencers are Vital to Your Marketing Efforts in China

Unlike in the cynical West, China’s consumers are much more likely to be influenced by personalities or influencers within their community of interest.

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How Consumers are Adjusting to Automation in Retail

How Consumers are Adjusting to Automation in Retail

Automation is fast becoming an integral part of the consumer’s shopping experience and already has its roots firmly in the ground of the retail sector.

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Tips on Reducing Friction in Your Payment Process

Tips on Reducing Friction in Your Payment Process

The payment process can be the most challenging part of your eCommerce site to optimise. But conversion rates can be improved by a number of small tweaks.

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Is the End Finally in Sight for India’s Cash-on-delivery Habit?

Is the End Finally in Sight for India’s Cash-on-delivery Habit?

Cash-on-delivery maybe convienient for Indian consumers but there's evidence to suggest that this popular payment method could be on its last legs.

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Why Minority Languages Are a Key Part of Driving Online Sales

Why Minority Languages Are a Key Part of Driving Online Sales

Minority languages Language plays a key role in garnering more customers to your website as the number of these minority language speakers increase.

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How Cultural Insensitivity is Plaguing Luxury Brands in China

How Cultural Insensitivity is Plaguing Luxury Brands in China

After Dolce and Gabbana’s 2018 PR disaster, what can we learn from the blunders of luxury brands to avoid cultural insensitivity in the Chinese market?

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Is Nike’s Highly Customised Shopping Experience the New Normal?

Is Nike’s Highly Customised Shopping Experience the New Normal?

Could the Nike House of Innovation 000 be the 'new normal' for the personalised customer shopping experience in the retail industry?

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Why India’s Interest in Cross-border Shopping is Skyrocketing

Why India’s Interest in Cross-border Shopping is Skyrocketing

There's a surge in cross-boarder eCommerce in India with half of cross-border shopping done on US-based sites. The rest is split between the UK and China.

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How the EU’s New Geo-blocking Rules Will Affect Your Business

How the EU’s New Geo-blocking Rules Will Affect Your Business

The GDPR is already having an impact on EU web users using non-EU websites. But the new EU geo-blocking regulation affecting online businesses is different.

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Is Your Brand Part of the Integrity Economy?

Is Your Brand Part of the Integrity Economy?

Cunsumers increasingly want to be active participants in shaping a brand, its products and experiences. Could the Integrity Economy be the key?

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Why Consumers in Smaller Countries Are Most Interested in Cross-border Shopping

Why Consumers in Smaller Countries Are Most Interested in Cross-border Shopping

Although China and the US are the dominant destinations for cross-border shopping, it's smaller countries that are eager to purchase goods from abroad.

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Why Customers’ Post-purchase Experience is Critical to Your Business

Why Customers’ Post-purchase Experience is Critical to Your Business

Post-purchase activity is vital to a customers' experience of your brand and can also determine whether they’ll choose your products or services again.

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Why Weibo is Essential to Your B2B Strategy in China

Why Weibo is Essential to Your B2B Strategy in China

Planning to market your products or services to businesses in China using social media? We've put together some quick tips to get you started with Weibo.

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How Short Videos Are Major News in Chinese Marketing

How Short Videos Are Major News in Chinese Marketing

Chinese users are moving from live streaming platforms to video apps such as Douyin (TikTok), spending an average of 9% of time online watching short video.

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How Immersive Studies Are Helping Organisations Make Decisions

How Immersive Studies Are Helping Organisations Make Decisions

Could immersive user research be the key to to designing products, crafting the right market strategy and overcoming business challenges in new markets?

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Why Language Barriers Threaten the Efficacy of Clinical Trials

Why Language Barriers Threaten the Efficacy of Clinical Trials

The effectiveness of drugs can vary on different populations but there’s a lack of diversity in clinical trials and it could be affecting drug effectiveness

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