Blog

Beyond Black Friday: The World’s Biggest Shopping Days

Beyond Black Friday: The World’s Biggest Shopping Days

Black Friday is upon us. The 24-hour retail bonanza has become big business in the UK too, with retailers predicting that today's sales will be double those of last year.

Read More
Retaining Your Brand Identity When Expanding Overseas

Retaining Your Brand Identity When Expanding Overseas

How much can a brand change itself without losing sight of its meaning?

Read More
10 Ways SMEs Can Compete With Big Business Globally

10 Ways SMEs Can Compete With Big Business Globally

As the world moves further into the digital age, and consumers require unique, personalised experiences, small companies are likely to increasingly challenge larger organisations.

Read More
What Content Suits a Culture Best?

What Content Suits a Culture Best?

Depending on the region and culture your brand is targeting, there are approaches to content marketing that work and ones that don't.

Read More
How Cultural Relativism Affects Web Design

How Cultural Relativism Affects Web Design

Theories of cultural anthropology may have some real bearing on how different cultures respond to web design.

Read More
KFC for Christmas: Succeeding at Seasonal Marketing Overseas

KFC for Christmas: Succeeding at Seasonal Marketing Overseas

One measure of how well you’ve infiltrated your brand into a local culture is how successfully you can align it with a local holiday.

Read More
Website Localisation Key to Improving Customer Experience

Website Localisation Key to Improving Customer Experience

Consumers show a strong bias towards localised online services and avoid English-language websites when English is not their native tongue

Read More
Where to Next for the Luxury Goods Sector?

Where to Next for the Luxury Goods Sector?

After many years of growth in emerging markets, luxury goods brands could be falling on hard times.

Read More
Mobile First Design a Must in Emerging Markets

Mobile First Design a Must in Emerging Markets

Businesses that hope to succeed in emerging markets should focus on delivering high-quality mobile customer experiences

Read More
How Fashion Brands Can Succeed in China

How Fashion Brands Can Succeed in China

China is one of the largest fashion markets in the world – and it’s on course to leapfrog those above it in the coming years.

Read More
Harnessing Word of Mouth to Build a Global Brand

Harnessing Word of Mouth to Build a Global Brand

Word-of-mouth advertising shouldn’t be underestimated. This unpaid form of promotion is invaluable as it represents one of the most credible forms of advertising

Read More
Tips for Using Music in International Marketing Campaigns

Tips for Using Music in International Marketing Campaigns

Marketing and music go hand in hand. Pop stars are now global icons, worshiped by millions of people worldwide and brands increasingly use their music to reach their target audiences.

Read More
International Expansion Key to Future Growth

International Expansion Key to Future Growth

As growth in developed countries slows, businesses are advised to look abroad for expansion opportunities.

Read More
The Use of Humour in International Marketing

The Use of Humour in International Marketing

There’s no doubt that humour sells when it comes to marketing. A comedic element can make for a really successful international marketing campaign.

Read More
Most of the USA is Now Multicultural

Most of the USA is Now Multicultural

Large parts of the US are now majority-minority. America’s white population is expected to become a minority in 2043.

Read More
Tips for Avoiding Emerging Market Bubbles

Tips for Avoiding Emerging Market Bubbles

Investors and economic commentators desperately want to find ‘The Next China’ or ‘The Next India’ and reap the rewards that come with it.

Read More
Website Localisation Doubles Online Sales for UK Retailers

Website Localisation Doubles Online Sales for UK Retailers

That’s according to a recent IMRG study into the opportunities for e-retailers when it comes to trading across borders.

Read More
Corporate Culture Shock: Working in China

Corporate Culture Shock: Working in China

As Chinese companies become leading players on the global stage, an increasing number of European and American citizens are being employed at Chinese firms.

Read More
Reasons Why Selecting a Cheap Translation Agency is a Bad Idea

Reasons Why Selecting a Cheap Translation Agency is a Bad Idea

Just remember that you get what you pay for, particularly in the world of business, so think twice before selecting the cheapest available translation supplier.

Read More
Is the Future of All Business Digital?

Is the Future of All Business Digital?

The Internet has completely changed the world of business with many industries being altered beyond recognition.

Read More

Subscribe to our newsletter