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US Hispanic Marketing Spend Surges

US Hispanic Marketing Spend Surges

More brands are realising the potential of targeting the Hispanic community with spend on Spanish language marketing on the up.

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Is the Internet Accelerating Language Development?

Is the Internet Accelerating Language Development?

Languages are constantly evolving, forever changing. The internet, however, has seen languages develop at a much faster rate.

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How Social Media Can Boost International Sales

How Social Media Can Boost International Sales

It’s hard to imagine a world without social media. These virtual networks have really taken off over the course of the last few years, gaining traction in all four corners of the globe.

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Translating the Promise of the Connected Car into Reality

Translating the Promise of the Connected Car into Reality

Demand for connected cars is accelerating. A new report by Telefonica reveals that more than 70% of drivers claim to be interested in connected car services

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Will UK Manufacturing Make a Comeback?

Will UK Manufacturing Make a Comeback?

Manufacturing in the UK has stalled somewhat in recent years as the country continues to feel the effects of the global economic crisis. But it could be making a comeback.

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Cheap Smartphones Set to Boost Global Ecommerce

Cheap Smartphones Set to Boost Global Ecommerce

Smartphones have reached huge levels of penetration in many western countries in recent years. But the situation is very different in emerging economies.

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Onomatopoeia in Different Languages

Onomatopoeia in Different Languages

Onomatopoeia has a big presence in languages around the world – from English and French to Korean and Japanese

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Is Africa the Next Big Market for Translation?

Is Africa the Next Big Market for Translation?

Companies have already begun setting up shop in Africa in a bid to capitalise on the surging economy.

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Business Benefits of Speaking More Than One Language

Business Benefits of Speaking More Than One Language

English is undoubtedly the language of global business. It is the lingua franca that allows international brands to communicate with people around the world.

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Translating Native Advertising for an International Audience

Translating Native Advertising for an International Audience

When translated properly with the end users' culture and behaviour in mind, native advertising can be a powerful tool for international marketing.

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TranslateMedia to Attend Content Marketing World

TranslateMedia to Attend Content Marketing World

TranslateMedia is pleased to announce that it will be attending this year’s Content Marketing World, the world’s biggest content marketing event.

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New Words Added to Oxford Dictionaries

New Words Added to Oxford Dictionaries

Adorbs, binge-watch, humblebrag, listicle, neckbeard, side-boob, vape and yolo are just some of the latest entries to be added to OxfordDictionaries.com

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Translating Corporate Culture on the World Stage

Translating Corporate Culture on the World Stage

Increased globalisation has allowed brands to reach consumers at the furthest ends of the globe. But how do companies maintain their corporate culture globally?

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Why Translation Could Be Key To Expansion For China’s Answer To Amazon and Google

Why Translation Could Be Key To Expansion For China’s Answer To Amazon and Google

Translation is expected to play a significant role in deciding the final outcome in the battle between Alibaba, Amazon, Baidu and Google.

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How Google ‘Pigeon’ May Impact Local Businesses

How Google ‘Pigeon’ May Impact Local Businesses

How Google's changes to local search results might effect local businesses in different regions around the world.

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Grammatical Habits of Non-native Speakers Offer Linguistic Clues

Grammatical Habits of Non-native Speakers Offer Linguistic Clues

By looking at the written mistakes of people who do not speak English as their first language, we get a glimpse into the relationship between different languages.

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How Website Localisation Can Boost UK Tourism

How Website Localisation Can Boost UK Tourism

Millions of tourists flock to London every year for a taste of the English lifestyle. But many attractions have not localised their websites.

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Are Brands Using Bad Grammar to Get Noticed?

Are Brands Using Bad Grammar to Get Noticed?

Advertisers are increasingly turning to ‘bad’ grammar these days in a bid to sell their products or services.

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Are Retailers Ready for the Post-Ramadan Rush?

Are Retailers Ready for the Post-Ramadan Rush?

Many Muslims will flock to the shops and online at the end of Ramadan.

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Mind the Gap When Targeting Hipsters

Mind the Gap When Targeting Hipsters

Hipsters portray deep anxieties about consumer society and mass culture. So how can brands adapt to the ever-changing demands of hipsters? More to the point – should they?

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