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The Importance of Food in Language Development

The Importance of Food in Language Development

It’s difficult to overestimate the impact of food on the development of modern languages.

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Localising Smells: How Different Cultures Perceive Scents

Localising Smells: How Different Cultures Perceive Scents

Smell is not just a biological or psychological experience, it is also a social and cultural phenomenon which is increasingly being used in brand marketing.

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Forget Hindi and English: Hinglish is the Future of Advertising in India

Forget Hindi and English: Hinglish is the Future of Advertising in India

The British have been borrowing Indian words since the earliest days of the Raj - pyjamas, bangle, jodhpurs, look, khaki, bungalow and shampoo are all of Indian origin.

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Should Your International Ecommerce Website Accept Bitcoin?

Should Your International Ecommerce Website Accept Bitcoin?

A number of high-profile companies are now accepting the digital currency when it comes to online payment. Should you consider accepting Bitcoin too?

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The Impact of Cultural Values on Marketing Ethics

The Impact of Cultural Values on Marketing Ethics

A single marketing message cannot be expected to work in multiple territories due to cultural and ethical differences.

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5 Emerging Markets to Consider

5 Emerging Markets to Consider

BRIC countries were once touted as the most promising emerging markets. Where are the next big growth markets?

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Demandware Localisation in Just a Few Clicks

Demandware Localisation in Just a Few Clicks

The Language Cartridge allows businesses to increase efficiency and reduce costs while delivering high-quality, localised content to consumers in global markets.

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How Much Content Should You Translate for Your International Website?

How Much Content Should You Translate for Your International Website?

One of the most common questions when it comes to website localisation is "how much content should I translate?". The answer is...it all depends.

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The Difficulties of English Translations

The Difficulties of English Translations

It is often said that English is a difficult language to learn. One of the problems with English is that it has a number of influences.

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Is Robo-Journalism the Future of News Publishing?

Is Robo-Journalism the Future of News Publishing?

‘Robo-journalism’ is becoming more and more prevalent in newsrooms and among publishers all over the world. Should journalists be worried?

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Google Authorship and Translated Content

Google Authorship and Translated Content

The world of internet publishing is increasingly turning to authored content as a means of demonstrating authenticity. But should site owners handle multi-lingual content?

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Should Brands Get ‘Down With da Kids’?

Should Brands Get ‘Down With da Kids’?

One of the greatest challenges for brands these days is connecting with the younger generation. But should they use slang to do so?

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8 Reasons Why Website Localisation Projects Fail

8 Reasons Why Website Localisation Projects Fail

A localised website is a vital tool for companies looking to expand into new markets, but many localisation projects are destined to fail. Here's why...

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Video Game Localisation: Challenges & Pitfalls

Video Game Localisation: Challenges & Pitfalls

The worldwide appeal of gaming, with its attendant need for localisation, translates into several major new challenges for developers.

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8 Tips for Successful Digital Marketing in China

8 Tips for Successful Digital Marketing in China

The internet has become a huge sensation in China with over 54 million users added in 2013. Most of these new users access the internet from their smartphone.

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How Language Affects Our Perception

How Language Affects Our Perception

They say you are what you eat. But you can also be a product of your native language.

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The Rise of the Acronym

The Rise of the Acronym

Acronyms play an important role in our daily lives but businesses should learn when and when not to use them.

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Can a Machine Really Detect Sarcasm?

Can a Machine Really Detect Sarcasm?

Top dogs at the US Secret Service are currently looking to implement software that can help them identify sarcasm in social media posts.

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Language Etiquette Tips for International Business

Language Etiquette Tips for International Business

A business deal can live or die simply because you have overlooked the idiosyncrasies of language in relation to business etiquette.

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International Languages Through the Ages

International Languages Through the Ages

Will Mandarin really become the future language of business? A look at languages through the ages.

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