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Cultural Sensitivity allows marketers be aware of local cultural nuances in order to develop appropriate messaging that engages their target audience.

When a localisation team is thoroughly briefed about a project, they are more likely to achieve success for you. That’s where a localisation kit comes in.

English is one of the most popular and peculiar languages in the world. It’s a language of aspiration; the language people are most likely to be learning.

Women seem to spread their language innovations to their children. However, when the parents have different languages, the children learn language from the father instead.

As growth in China slows and consumers become more discerning, brands prioritise creating the right strategy for penetrating the difficult market.

An incorrectly translated version of your core website will limit the benefits of your new market presence and risk alienating your audience.

White papers assert a brand’s authority and expertise on a topic within their core offering and how it shapes the direction of the industry they’re in.

When choosing your app translator, a bit of forward planning and careful thought can help make your project as efficient and effective as possible.

The ‘Last Mile’ in the eCommerce customer journey is the delivery process. In emerging markets, this final step can be particularly challenging.

Developing new drugs costs both time and money. Many new drugs never make it through trials or the approval process. But new AI techniques could help.

With a robust multilingual content strategy in place, you give continuity to your global presence whilst being as impactful as possible at a local level.

With over 300 million smartphone users, India is the fastest-growing “proximity mobile payment” market in the world.

Are online marketers mistakenly tailoring campaigns to a group whose connomality is the sum of their shared socio-economic experiences?

E-learning is a cost-effective way for people to access training and education, and an effective way for brands and governments to deliver it.

For international businesses, managing content strategy that works across multiple markets can be achieved by sticking to simple campaigns.

Localisation is vital when taking a digital product to any new market. It ensures your application is adapted to meet your new audience’s specific needs.

Localising and adapting your search strategy to the searcher’s own language can help raise quality scores, improve rankings, and boost click-through rates.

Big data and AI are revolutionising the pharmaceutical industry, affecting everything from interaction with the health system to how patients are treated.

China’s market is complicated and hard for outsiders to penetrate successfully. Alibaba can help companies understand the perplexing market.

Technology is cracking the human-AI interaction puzzle to help brands understand and respond effectively to their customers’ emotional state.