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China’s digital platforms are acing social commerce Western social media can only dream of. Xiaohongshu (Little Red Book) is just another prime example.

Niche products appeal only to specific customers with particular tastes or preferences. How can you optimise your site to reach these customers?

The World Bank predicts improvements in key measures in the B2B market across the majority of countries.of the African continent.

How can marketers breakthrough the information cocoon and target consumers in an increasingly fragmented and complex media market?

Amazon is setting its sights on rural India for its next phase of customer acquisition and these hard-to-reach populations only speak minority languages.

Three years ago, a solution was launched that could facilitate the burgeoning cross-border eCommerce scene: experimental eCommerce “special trade” zones.

Unlike in the cynical West, China’s consumers are much more likely to be influenced by personalities or influencers within their community of interest.

Automation is fast becoming an integral part of the consumer’s shopping experience and already has its roots firmly in the ground of the retail sector.

The payment process can be the most challenging part of your eCommerce site to optimise. But conversion rates can be improved by a number of small tweaks.

Cash-on-delivery maybe convienient for Indian consumers but there's evidence to suggest that this popular payment method could be on its last legs.

Minority languages Language plays a key role in garnering more customers to your website as the number of these minority language speakers increase.

After Dolce and Gabbana’s 2018 PR disaster, what can we learn from the blunders of luxury brands to avoid cultural insensitivity in the Chinese market?

Could the Nike House of Innovation 000 be the 'new normal' for the personalised customer shopping experience in the retail industry?

There's a surge in cross-boarder eCommerce in India with half of cross-border shopping done on US-based sites. The rest is split between the UK and China.

The GDPR is already having an impact on EU web users using non-EU websites. But the new EU geo-blocking regulation affecting online businesses is different.

Cunsumers increasingly want to be active participants in shaping a brand, its products and experiences. Could the Integrity Economy be the key?

Although China and the US are the dominant destinations for cross-border shopping, it's smaller countries that are eager to purchase goods from abroad.

Post-purchase activity is vital to a customers' experience of your brand and can also determine whether they’ll choose your products or services again.

Planning to market your products or services to businesses in China using social media? We've put together some quick tips to get you started with Weibo.

Chinese users are moving from live streaming platforms to video apps such as Douyin (TikTok), spending an average of 9% of time online watching short video.