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Why E-learning is One of the World’s Fastest-Growing Industries

Why E-learning is One of the World’s Fastest-Growing Industries

E-learning is a cost-effective way for people to access training and education, and an effective way for brands and governments to deliver it.

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Creating Content with Universal Appeal for Global Audiences

Creating Content with Universal Appeal for Global Audiences

For international businesses, managing content strategy that works across multiple markets can be achieved by sticking to simple campaigns.

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Why Internationalisation is Critical to the Success of Your Digital Product

Why Internationalisation is Critical to the Success of Your Digital Product

Localisation is vital when taking a digital product to any new market. It ensures your application is adapted to meet your new audience’s specific needs.

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Localising Your Search Strategy for International Audiences

Localising Your Search Strategy for International Audiences

Localising and adapting your search strategy to the searcher’s own language can help raise quality scores, improve rankings, and boost click-through rates.

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Smart Pharma: How Technology is Disrupting the Pharmaceutical Industry

Smart Pharma: How Technology is Disrupting the Pharmaceutical Industry

Big data and AI are revolutionising the pharmaceutical industry, affecting everything from interaction with the health system to how patients are treated.

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Harnessing Alibaba Data to Better Understand China’s Intimidating Marketplace

Harnessing Alibaba Data to Better Understand China’s Intimidating Marketplace

China’s market is complicated and hard for outsiders to penetrate successfully. Alibaba can help companies understand the perplexing market.

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How Business Can Use Technology for Emotional Interactions

How Business Can Use Technology for Emotional Interactions

Technology is cracking the human-AI interaction puzzle to help brands understand and respond effectively to their customers’ emotional state.

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How Good Localisation Can Help FinTech Scale and Succeed

How Good Localisation Can Help FinTech Scale and Succeed

With no lumbering physical presence in bricks-and-mortar stores, FinTech continues to be one of the fastest growing industries in the world.

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How to Manage a Medical Software Localisation Process

How to Manage a Medical Software Localisation Process

When software is localised, it’s adapted to make it more acceptable to a chosen market, but there are additional complicating factors for medical software.

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How the Wellness Phenomenon is Influencing Fashion Globally

How the Wellness Phenomenon is Influencing Fashion Globally

As wellness continues to trend in the fashion industry, high street and luxe brands are adding activewear components to their offering.

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Global Social Media Usage: An Analysis of 5 Key Markets

Global Social Media Usage: An Analysis of 5 Key Markets

Social media is probably one of the most common tools a brand uses to engage with its customers. We take a look at five key international markets.

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China’s Make-or-Break Product Review Sites

China’s Make-or-Break Product Review Sites

Chinese consumers tend to rely heavily on the advice of their peers and product reviews to help the navigate the hazards of shopping.

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How Technology is Helping to Combat Medical Mistranslations

How Technology is Helping to Combat Medical Mistranslations

As technological solutions to resolve language gaps become more sophisticated, there’s real potential to improve health outcomes.

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When is a Language not a Language?

When is a Language not a Language?

Scholars and linguists don’t all agree on the criteria for distinguishing a language from a dialect, so there’s a lack of consistency in defining them.

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Understanding Cultural Barriers to International Negotiations

Understanding Cultural Barriers to International Negotiations

In international negotiations, understanding cultural differences is key in managing expectations of a potential client or business partner.

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Gaming in China: The Cultural Phenomenon of Tencent’s Honour of Kings

Gaming in China: The Cultural Phenomenon of Tencent’s Honour of Kings

Penetrating the Chinese gaming market with localised western games could produce sour returns. Using culturally relevant content could be the key.

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How to Achieve Quality in Software Translation and Localisation Projects

How to Achieve Quality in Software Translation and Localisation Projects

Quality Assurance (QA) should form part of any software development project to ensure a high standard of work and a satisfactory outcome.

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The Cultural Changes That are Essential to Digital Transformation in Healthcare

The Cultural Changes That are Essential to Digital Transformation in Healthcare

It’s widely acknowledged that innovative software, applied analytics, and new devices are going to impact how healthcare is delivered and consumed.

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China’s Bullish Approach to Cross-Border eCommerce

China’s Bullish Approach to Cross-Border eCommerce

Consumers in the world’s largest economy made cross-border eCommerce purchases worth over $100bn last year. What’s the secret to its continued success?

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Why Retailers are Deciding to Exclusively Trade Online

Why Retailers are Deciding to Exclusively Trade Online

Amid tough trading conditions on the high street, online-only retailers seem to be performing well compared to their peers with physical stores.

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