Blog

Unlike in the cynical West, China’s consumers are much more likely to be influenced by personalities or influencers within their community of interest.

Automation is fast becoming an integral part of the consumer’s shopping experience and already has its roots firmly in the ground of the retail sector.

The payment process can be the most challenging part of your eCommerce site to optimise. But conversion rates can be improved by a number of small tweaks.

Cash-on-delivery maybe convienient for Indian consumers but there's evidence to suggest that this popular payment method could be on its last legs.

Minority languages Language plays a key role in garnering more customers to your website as the number of these minority language speakers increase.

After Dolce and Gabbana’s 2018 PR disaster, what can we learn from the blunders of luxury brands to avoid cultural insensitivity in the Chinese market?

Could the Nike House of Innovation 000 be the 'new normal' for the personalised customer shopping experience in the retail industry?

There's a surge in cross-boarder eCommerce in India with half of cross-border shopping done on US-based sites. The rest is split between the UK and China.

The GDPR is already having an impact on EU web users using non-EU websites. But the new EU geo-blocking regulation affecting online businesses is different.

Cunsumers increasingly want to be active participants in shaping a brand, its products and experiences. Could the Integrity Economy be the key?

Although China and the US are the dominant destinations for cross-border shopping, it's smaller countries that are eager to purchase goods from abroad.

Post-purchase activity is vital to a customers' experience of your brand and can also determine whether they’ll choose your products or services again.

Planning to market your products or services to businesses in China using social media? We've put together some quick tips to get you started with Weibo.

Chinese users are moving from live streaming platforms to video apps such as Douyin (TikTok), spending an average of 9% of time online watching short video.

Could immersive user research be the key to to designing products, crafting the right market strategy and overcoming business challenges in new markets?

The effectiveness of drugs can vary on different populations but there’s a lack of diversity in clinical trials and it could be affecting drug effectiveness

Chinese consumers are predicted to make up 40% of the luxury market by 2024 creating a battleground for brands trying to survive in a competitive market.

If you’re offering international shipping on your website or building a dedicated online store for overseas customers, you must ensure your site is ready.

With more than a billion active users, WeChat is referred to as a public utility in China and is a critical channel for growing sales in this market.

Customers are already operating at peak ad irritation. Could native advertising be a solution that could save the advertising industry?