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Chinese New Year is set to become the next holiday retailers captalise on to attract the growing number of Chinese customers in the UK

Easybuy is one clothing chain that has understood how to crack India's fashion market by targeting the country's growing middle-class apparel consumers.

Fabricated shopping holidays are all the rage around the world. One of these holidays is India’s Big Billion Days shopping event.

Sentiment analysis is a technologically-enabled way of measuring the tone of conversations about your brand and extremly useful in social media monitoring.

Although mobile payments in Kenya are increasing, Cash-on-delivery is still popular and Amazon is cashing in on this payment option.

Having a terminology management system in place helps if there are multiple translators working on the same material - especially when technical in nature.

Over the last 10 years, the Vegan Society says numbers have increased 360%, making this a much more sizeable segment than ever before.

In order to prevent cultural misunderstandings with native speakers, the promotion of cultural understanding is vital to language learning.

After its launch in 2008, Meitu very quickly became widely popular in China and the company is now valued at close to $6 billion.

Writing content that matches customer search intent and persuades them to click through to your site is challenging but worth the effort.

TikTok (or Douyin in China) has quickly spread in popularity from its Chinese launch in 2016 with 500 million monthly active users around the world.

Paid search for B2B is higly competetice and typically more expensive compared to B2C. Focusing on best practices is key if you’re trying out Google Ads.

The latest move by China’s regulators obliges online retailers to do more to fight against online vendor fraud. How will the new eCommerce rules affect you?

China’s digital platforms are acing social commerce Western social media can only dream of. Xiaohongshu (Little Red Book) is just another prime example.

Niche products appeal only to specific customers with particular tastes or preferences. How can you optimise your site to reach these customers?

The World Bank predicts improvements in key measures in the B2B market across the majority of countries.of the African continent.

How can marketers breakthrough the information cocoon and target consumers in an increasingly fragmented and complex media market?

Amazon is setting its sights on rural India for its next phase of customer acquisition and these hard-to-reach populations only speak minority languages.

Three years ago, a solution was launched that could facilitate the burgeoning cross-border eCommerce scene: experimental eCommerce “special trade” zones.

Unlike in the cynical West, China’s consumers are much more likely to be influenced by personalities or influencers within their community of interest.