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China is presently the world’s second-largest market for diamonds and it’s mostly fuelled by young buyers. And China’s demand for gemstones is growing.

Consumers in some Asian countries seem to have a much higher tolerance of cuteness, and in a wider range of areas of life, compared to Westerners.

With the body positivity movement at its peak and demand for plus-sized clothing increases, brands need to cater to this underrepresented audience.

Images hold power; you need to reconsider the visual elements that accompany your brand and marketing to consumers in new markets

Since 2016, when the format was popularised by Snapchat, the creation and consumption of ephemeral content have grown by over 800%.

Audio localisation projects are usually pretty complex to manage, particularly if you’re working across multiple target markets at once.

Chinese New Year is set to become the next holiday retailers captalise on to attract the growing number of Chinese customers in the UK

Easybuy is one clothing chain that has understood how to crack India's fashion market by targeting the country's growing middle-class apparel consumers.

Fabricated shopping holidays are all the rage around the world. One of these holidays is India’s Big Billion Days shopping event.

Sentiment analysis is a technologically-enabled way of measuring the tone of conversations about your brand and extremly useful in social media monitoring.

Although mobile payments in Kenya are increasing, Cash-on-delivery is still popular and Amazon is cashing in on this payment option.

Having a terminology management system in place helps if there are multiple translators working on the same material - especially when technical in nature.

Over the last 10 years, the Vegan Society says numbers have increased 360%, making this a much more sizeable segment than ever before.

In order to prevent cultural misunderstandings with native speakers, the promotion of cultural understanding is vital to language learning.

After its launch in 2008, Meitu very quickly became widely popular in China and the company is now valued at close to $6 billion.

Writing content that matches customer search intent and persuades them to click through to your site is challenging but worth the effort.

TikTok (or Douyin in China) has quickly spread in popularity from its Chinese launch in 2016 with 500 million monthly active users around the world.

Paid search for B2B is higly competetice and typically more expensive compared to B2C. Focusing on best practices is key if you’re trying out Google Ads.

The latest move by China’s regulators obliges online retailers to do more to fight against online vendor fraud. How will the new eCommerce rules affect you?

China’s digital platforms are acing social commerce Western social media can only dream of. Xiaohongshu (Little Red Book) is just another prime example.