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How to Work Successfully with International Vendors

How to Work Successfully with International Vendors

There’s a growing understanding that learning to work alongside international partners can help achieve more successful collaborations.

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Why Brands Are Still Not Getting Localisation Right

Why Brands Are Still Not Getting Localisation Right

Adapting your content, using localisation, to meet the need and expectations of specific markets is vital when seeking new audiences for your brand.

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Why English is Less Popular than English-Speaking Brands like to Believe

Why English is Less Popular than English-Speaking Brands like to Believe

There’s a strong evidence that customers are far more likely to transact with brands that cater to them in their first language.

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How India is Becoming One of the World’s Biggest Markets for Localisation

How India is Becoming One of the World’s Biggest Markets for Localisation

India is now the third largest consumer market in the world, with healthy income growth and an increasingly sophisticated consumer market.

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Technology Helping the Healthcare Industry Communicate with Patients

Technology Helping the Healthcare Industry Communicate with Patients

The healthcare industry is notoriously bad at communicating with patients. It’s thought poor communication could cost the NHS a billion pounds each year.

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5 Ways Business Owners Can Accelerate International Growth

5 Ways Business Owners Can Accelerate International Growth

Expanding a business is no small feat and can be fraught with uncertainties. What are some key factors international businesses should use to excel in new markets?

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The Rise of Gender Neutrality and its Impact on Language

The Rise of Gender Neutrality and its Impact on Language

Gender stereotyping is one of the most talked about topics in gender politics today, but how does the rise of gender neutrality impact our language?

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Are You Ready to Face the Language Challenges of GDPR?

Are You Ready to Face the Language Challenges of GDPR?

Many global businesses still aren’t aware that they may need to muster language resources to meet the requirements of the General Data Protection Regulation (GDPR) that are coming into effect very shortly in the EU.

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How China and India Are Disrupting the Global Healthcare Sector

How China and India Are Disrupting the Global Healthcare Sector

By taking innovative approaches and letting new entrants try new approaches, these markets could be the breeding ground for new ideas the rest of the world could implement.

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The Influencer Marketing Trends You Need to Know in 2018

The Influencer Marketing Trends You Need to Know in 2018

One of the hardest elements of influencer marketing is finding the right influencers, who are both credible and have an audience big enough.

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How Deep Learning Can Help Accelerate Business Growth

How Deep Learning Can Help Accelerate Business Growth

Deep learning is a type of AI based on the principle computers can teach themselves how to improve, enabling technology to build complex concepts out of simpler ones.

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Consumer Tech Giants Disrupting the Healthcare Sector

Consumer Tech Giants Disrupting the Healthcare Sector

Amazon, Berkshire Hathaway and JPMorgan Chase, announced they are creating an independent company to provide affordable healthcare for their employees.

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The Changing Face of China’s Male Beauty Market

The Changing Face of China’s Male Beauty Market

In China, male consumers born in the 1990s are the driving force behind the countries' male beauty market and are considered just as important as their female counterparts.

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The Rising Popularity of Headless Development

The Rising Popularity of Headless Development

Thanks to the huge popularity of CMS platforms Drupal and Wordpress, many development projects are approached by making the design an integral part of the CMS build.

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How to Effectively Cultivate Trust Through Web Design

How to Effectively Cultivate Trust Through Web Design

With the rise of Fake news, clickbait headlines and dating websites that sell their users to other dating websites, you need to do everything you can to communicate your trustworthiness at every touchpoint.

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How to Effectively Cultivate Trust Through Web Design

How to Effectively Cultivate Trust Through Web Design

With the rise of clickbait headlines, your company must communicate trustworthiness at every touchpoint, reinforcing the customer’s trust in your company.

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The Marketers Guide to Mobile Websites and Apps in International Markets

The Marketers Guide to Mobile Websites and Apps in International Markets

Organisations need to consider how mobile technology influences their industry and how their customers are using mobile devices. Our guide will help you to start to apply best practice techniques when developing mobile websites and apps for international customers.

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How Blockchain Technology Could Revolutionise the Pharmacology Supply Chain

How Blockchain Technology Could Revolutionise the Pharmacology Supply Chain

It’s thought up to 30% of all medicines sold could be counterfeit. Blockchain technology is increasingly being seen as a weapon against pharmaceutical fraud.

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China’s Esports Trend Sparks a Rise in Luxe Sports Cafes

China’s Esports Trend Sparks a Rise in Luxe Sports Cafes

The phenomenon of watching eSports is fueling a new demand for venues that enable fans to follow these digital spectator sports in a social environment.

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How Selfie Culture Influences Our Jewellery Buying Habits

How Selfie Culture Influences Our Jewellery Buying Habits

A trend borne in part out of selfie culture and vlogging, many brands are producing massive ear jewellery to target a new audience of customers.

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