Blog

How Good Localisation Can Help FinTech Scale and Succeed

How Good Localisation Can Help FinTech Scale and Succeed

With no lumbering physical presence in bricks-and-mortar stores, FinTech continues to be one of the fastest growing industries in the world.

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How to Manage a Medical Software Localisation Process

How to Manage a Medical Software Localisation Process

When software is localised, it’s adapted to make it more acceptable to a chosen market, but there are additional complicating factors for medical software.

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How the Wellness Phenomenon is Influencing Fashion Globally

How the Wellness Phenomenon is Influencing Fashion Globally

As wellness continues to trend in the fashion industry, high street and luxe brands are adding activewear components to their offering.

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Global Social Media Usage: An Analysis of 5 Key Markets

Global Social Media Usage: An Analysis of 5 Key Markets

Social media is probably one of the most common tools a brand uses to engage with its customers. We take a look at five key international markets.

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China’s Make-or-Break Product Review Sites

China’s Make-or-Break Product Review Sites

Chinese consumers tend to rely heavily on the advice of their peers and product reviews to help the navigate the hazards of shopping.

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How Technology is Helping to Combat Medical Mistranslations

How Technology is Helping to Combat Medical Mistranslations

As technological solutions to resolve language gaps become more sophisticated, there’s real potential to improve health outcomes.

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When is a Language not a Language?

When is a Language not a Language?

Scholars and linguists don’t all agree on the criteria for distinguishing a language from a dialect, so there’s a lack of consistency in defining them.

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Understanding Cultural Barriers to International Negotiations

Understanding Cultural Barriers to International Negotiations

In international negotiations, understanding cultural differences is key in managing expectations of a potential client or business partner.

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Gaming in China: The Cultural Phenomenon of Tencent’s Honour of Kings

Gaming in China: The Cultural Phenomenon of Tencent’s Honour of Kings

Penetrating the Chinese gaming market with localised western games could produce sour returns. Using culturally relevant content could be the key.

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How to Achieve Quality in Software Translation and Localisation Projects

How to Achieve Quality in Software Translation and Localisation Projects

Quality Assurance (QA) should form part of any software development project to ensure a high standard of work and a satisfactory outcome.

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The Cultural Changes That are Essential to Digital Transformation in Healthcare

The Cultural Changes That are Essential to Digital Transformation in Healthcare

It’s widely acknowledged that innovative software, applied analytics, and new devices are going to impact how healthcare is delivered and consumed.

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China’s Bullish Approach to Cross-Border eCommerce

China’s Bullish Approach to Cross-Border eCommerce

Consumers in the world’s largest economy made cross-border eCommerce purchases worth over $100bn last year. What’s the secret to its continued success?

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Why Retailers are Deciding to Exclusively Trade Online

Why Retailers are Deciding to Exclusively Trade Online

Amid tough trading conditions on the high street, online-only retailers seem to be performing well compared to their peers with physical stores.

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How to Work Successfully with International Vendors

How to Work Successfully with International Vendors

There’s a growing understanding that learning to work alongside international partners can help achieve more successful collaborations.

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Why Brands Are Still Not Getting Localisation Right

Why Brands Are Still Not Getting Localisation Right

Adapting your content, using localisation, to meet the need and expectations of specific markets is vital when seeking new audiences for your brand.

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Why English is Less Popular than English-Speaking Brands like to Believe

Why English is Less Popular than English-Speaking Brands like to Believe

There’s a strong evidence that customers are far more likely to transact with brands that cater to them in their first language.

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How India is Becoming One of the World’s Biggest Markets for Localisation

How India is Becoming One of the World’s Biggest Markets for Localisation

India is now the third largest consumer market in the world, with healthy income growth and an increasingly sophisticated consumer market.

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Technology Helping the Healthcare Industry Communicate with Patients

Technology Helping the Healthcare Industry Communicate with Patients

The healthcare industry is notoriously bad at communicating with patients. It’s thought poor communication could cost the NHS a billion pounds each year.

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5 Ways Business Owners Can Accelerate International Growth

5 Ways Business Owners Can Accelerate International Growth

Expanding a business is no small feat and can be fraught with uncertainties. What are some key factors international businesses should use to excel in new markets?

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The Rise of Gender Neutrality and its Impact on Language

The Rise of Gender Neutrality and its Impact on Language

Gender stereotyping is one of the most talked about topics in gender politics today, but how does the rise of gender neutrality impact our language?

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