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Understanding Multivariate Testing in International Markets

Understanding Multivariate Testing in International Markets

Multivariate testing (MVT) is a process where multiple components of a website are tested in a live environment to maximise effectiveness.

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Why Isn’t the Healthcare Industry Adopting AI More Quickly?

Why Isn’t the Healthcare Industry Adopting AI More Quickly?

Artificial intelligence could be part of the solution to improve access to care, improve outcomes and make better use of physician time in the healthcare industry.

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How Transcreation Can Help Brands Reach International Audiences

How Transcreation Can Help Brands Reach International Audiences

Understanding the cultural nuances of a target region and adapting your message to multiple audiences is crucial to ensuring business success.

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Are You Doing Enough to Fight Against Polluted Content?

Are You Doing Enough to Fight Against Polluted Content?

It is thought over a third of Fortune 500 companies have blogs, the average length being a thousand words and taking over three hours to write.

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How Can Technology Address the Shortage of Medical Translation Skills?

How Can Technology Address the Shortage of Medical Translation Skills?

A shortage of medical interpreters, and the difficulty of getting them where needed, means patients’ language demands are often inadequately met.

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Why Progressive Web Apps Are Looking Increasingly Attractive to Developers

Why Progressive Web Apps Are Looking Increasingly Attractive to Developers

Progressive Web Apps enable an app shell and configuration file to be downloaded to your phone, providing a great user experience even with poor connectivity.

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eCommerce Trends in International Markets

eCommerce Trends in International Markets

eCommerce's growth, driven by BRIC economies, is particularly strong with international retail. Established markets are in no way lagging, however.

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Why Your Law Firm Needs a Content Strategy

Why Your Law Firm Needs a Content Strategy

Law firms can use content strategy to establish themselves as a subject matter expert, introducing their practice to a whole new audience.

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Language Classism: Is Your Language Cool Enough?

Language Classism: Is Your Language Cool Enough?

In societies that are multilingual, the relative status of a language really impacts on how it thrives over the long term.

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Adapting Website Content for International Markets

Adapting Website Content for International Markets

Content is the most important asset of your website. International markets care about what the content is, its usefulness, and how quickly it is updated.

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Email Marketing in International Markets

Email Marketing in International Markets

If you want to communicate with customers using email in different markets, it's essential you understand the elements of International email marketing.

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Why Culture Influences Patients’ Approach to Healthcare

Why Culture Influences Patients’ Approach to Healthcare

A patient’s cultural background hugely informs their approach to their health and influences how they consume healthcare services.

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Social Media Monitoring in International Markets

Social Media Monitoring in International Markets

Social media monitoring is a way to understand the internet conversation about your brand, and how to directly communicate with your customers.

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Are We Headed For a Retail Apocalypse?

Are We Headed For a Retail Apocalypse?

Despite high consumer confidence and a healthier economy, US retailers are still going bankrupt and closing stores. What does this mean for the retail industry in 2018?

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Why Amazon Could be a Worthy Contender in the Digital Ad Market

Why Amazon Could be a Worthy Contender in the Digital Ad Market

Amazon could be the next technology giant to take a bigger slice of the digital ad market as overall digital ad spend continues to increase.

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WeChat Marketing: Effective Strategies for Your Brand in China

WeChat Marketing: Effective Strategies for Your Brand in China

For Chinese consumers, WeChat has become something of an essential service. This means your brand really needs an effective strategy for the platform if you’re to succeed in China.

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TranslateMedia Releases Updated Language Cartridge for Salesforce Commerce Cloud

TranslateMedia Releases Updated Language Cartridge for Salesforce Commerce Cloud

TranslateMedia’s Language Cartridge for Salesforce Commerce Cloud has been updated to include functionalities allowing for more flexibility, greater control, and easier use.

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The Future of Fashion is Urban

The Future of Fashion is Urban

Urban centres of the world are now much more likely to be in large emerging markets. And those same emerging markets are responsible for a bigger and bigger share of apparel demand.

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How China and India Are Revolutionising Global Business

How China and India Are Revolutionising Global Business

China and India are influential for one key reason; these markets are so colossal that engagement with them is essential for any global business wishing to survive in the new world economy.

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Understanding the Biggest Trends in Social Media

Understanding the Biggest Trends in Social Media

With close to 3 billion people now active in social media, we look at some of the latest trends and the challenges brands currently have.

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