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Why Your Law Firm Needs a Content Strategy

Why Your Law Firm Needs a Content Strategy

Law firms can use content strategy to establish themselves as a subject matter expert, introducing their practice to a whole new audience.

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Language Classism: Is Your Language Cool Enough?

Language Classism: Is Your Language Cool Enough?

In societies that are multilingual, the relative status of a language really impacts on how it thrives over the long term.

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Adapting Website Content for International Markets

Adapting Website Content for International Markets

Content is the most important asset of your website. International markets care about what the content is, its usefulness, and how quickly it is updated.

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Email Marketing in International Markets

Email Marketing in International Markets

If you want to communicate with customers using email in different markets, it's essential you understand the elements of International email marketing.

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Why Culture Influences Patients’ Approach to Healthcare

Why Culture Influences Patients’ Approach to Healthcare

A patient’s cultural background hugely informs their approach to their health and influences how they consume healthcare services.

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Social Media Monitoring in International Markets

Social Media Monitoring in International Markets

Social media monitoring is a way to understand the internet conversation about your brand, and how to directly communicate with your customers.

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Are We Headed For a Retail Apocalypse?

Are We Headed For a Retail Apocalypse?

Despite high consumer confidence and a healthier economy, US retailers are still going bankrupt and closing stores. What does this mean for the retail industry in 2018?

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Why Amazon Could be a Worthy Contender in the Digital Ad Market

Why Amazon Could be a Worthy Contender in the Digital Ad Market

Amazon could be the next technology giant to take a bigger slice of the digital ad market as overall digital ad spend continues to increase.

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WeChat Marketing: Effective Strategies for Your Brand in China

WeChat Marketing: Effective Strategies for Your Brand in China

For Chinese consumers, WeChat has become something of an essential service. This means your brand really needs an effective strategy for the platform if you’re to succeed in China.

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TranslateMedia Releases Updated Language Cartridge for Salesforce Commerce Cloud

TranslateMedia Releases Updated Language Cartridge for Salesforce Commerce Cloud

TranslateMedia’s Language Cartridge for Salesforce Commerce Cloud has been updated to include functionalities allowing for more flexibility, greater control, and easier use.

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The Future of Fashion is Urban

The Future of Fashion is Urban

Urban centres of the world are now much more likely to be in large emerging markets. And those same emerging markets are responsible for a bigger and bigger share of apparel demand.

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How China and India Are Revolutionising Global Business

How China and India Are Revolutionising Global Business

China and India are influential for one key reason; these markets are so colossal that engagement with them is essential for any global business wishing to survive in the new world economy.

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Understanding the Biggest Trends in Social Media

Understanding the Biggest Trends in Social Media

With close to 3 billion people now active in social media, we look at some of the latest trends and the challenges brands currently have.

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Why a Demand-Driven Approach is the Future of Manufacturing

Why a Demand-Driven Approach is the Future of Manufacturing

Supply chains have elongated and fragmented, focusing on the lowest cost and risk. But today’s customers value speed and flexibility, taking low cost and risk for granted.

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The Role of Artificial Intelligence in Luxury Fashion

The Role of Artificial Intelligence in Luxury Fashion

The next paradigm shift that the fashion industry is facing is the advent of AI. But luxury brands haven’t always been the first to adapt to digital.

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What Promise Does AI Offer the Legal Sector?

What Promise Does AI Offer the Legal Sector?

Although law firms aren’t universally quick to adopt new technologies, most are at least aware that legal technology is changing their industry.

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Understanding the Language of the Self-Driving Car

Understanding the Language of the Self-Driving Car

A nod. A flash of the lights. A hand gesture. How will human drivers and passengers communicate effectively with vehicles that are controlled by AI?

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What Your Language Reveals About Your Attitude to Work

What Your Language Reveals About Your Attitude to Work

The language that is commonly used in and outside workplaces helps reinforce working culture in everyday life, revealing cultural attitudes to how we work.

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Profiling Medical Chatbots and Their Multilingual Capabilities

Profiling Medical Chatbots and Their Multilingual Capabilities

Medical chatbots have become useful tools, however, they're useless if they cannot communicate in a user’s native language.

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What Does it Take to Achieve Digital Maturity for Global Organisations?

What Does it Take to Achieve Digital Maturity for Global Organisations?

Research suggests that an organisation’s relative level of digital maturity can predict how fast it is progressing in digital terms.

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