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When is a Language not a Language?

When is a Language not a Language?

Scholars and linguists don’t all agree on the criteria for distinguishing a language from a dialect, so there’s a lack of consistency in defining them.

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Understanding Cultural Barriers to International Negotiations

Understanding Cultural Barriers to International Negotiations

In international negotiations, understanding cultural differences is key in managing expectations of a potential client or business partner.

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Gaming in China: The Cultural Phenomenon of Tencent’s Honour of Kings

Gaming in China: The Cultural Phenomenon of Tencent’s Honour of Kings

Penetrating the Chinese gaming market with localised western games could produce sour returns. Using culturally relevant content could be the key.

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How to Achieve Quality in Software Translation and Localisation Projects

How to Achieve Quality in Software Translation and Localisation Projects

Quality Assurance (QA) should form part of any software development project to ensure a high standard of work and a satisfactory outcome.

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The Cultural Changes That are Essential to Digital Transformation in Healthcare

The Cultural Changes That are Essential to Digital Transformation in Healthcare

It’s widely acknowledged that innovative software, applied analytics, and new devices are going to impact how healthcare is delivered and consumed.

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China’s Bullish Approach to Cross-Border eCommerce

China’s Bullish Approach to Cross-Border eCommerce

Consumers in the world’s largest economy made cross-border eCommerce purchases worth over $100bn last year. What’s the secret to its continued success?

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Why Retailers are Deciding to Exclusively Trade Online

Why Retailers are Deciding to Exclusively Trade Online

Amid tough trading conditions on the high street, online-only retailers seem to be performing well compared to their peers with physical stores.

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How to Work Successfully with International Vendors

How to Work Successfully with International Vendors

There’s a growing understanding that learning to work alongside international partners can help achieve more successful collaborations.

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Why Brands Are Still Not Getting Localisation Right

Why Brands Are Still Not Getting Localisation Right

Adapting your content, using localisation, to meet the need and expectations of specific markets is vital when seeking new audiences for your brand.

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Why English is Less Popular than English-Speaking Brands like to Believe

Why English is Less Popular than English-Speaking Brands like to Believe

There’s a strong evidence that customers are far more likely to transact with brands that cater to them in their first language.

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How India is Becoming One of the World’s Biggest Markets for Localisation

How India is Becoming One of the World’s Biggest Markets for Localisation

India is now the third largest consumer market in the world, with healthy income growth and an increasingly sophisticated consumer market.

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Technology Helping the Healthcare Industry Communicate with Patients

Technology Helping the Healthcare Industry Communicate with Patients

The healthcare industry is notoriously bad at communicating with patients. It’s thought poor communication could cost the NHS a billion pounds each year.

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5 Ways Business Owners Can Accelerate International Growth

5 Ways Business Owners Can Accelerate International Growth

Expanding a business is no small feat and can be fraught with uncertainties. What are some key factors international businesses should use to excel in new markets?

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The Rise of Gender Neutrality and its Impact on Language

The Rise of Gender Neutrality and its Impact on Language

Gender stereotyping is one of the most talked about topics in gender politics today, but how does the rise of gender neutrality impact our language?

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Are You Ready to Face the Language Challenges of GDPR?

Are You Ready to Face the Language Challenges of GDPR?

Many global businesses still aren’t aware that they may need to muster language resources to meet the requirements of the General Data Protection Regulation (GDPR) that are coming into effect very shortly in the EU.

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How China and India Are Disrupting the Global Healthcare Sector

How China and India Are Disrupting the Global Healthcare Sector

By taking innovative approaches and letting new entrants try new approaches, these markets could be the breeding ground for new ideas the rest of the world could implement.

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The Influencer Marketing Trends You Need to Know in 2018

The Influencer Marketing Trends You Need to Know in 2018

One of the hardest elements of influencer marketing is finding the right influencers, who are both credible and have an audience big enough.

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How Deep Learning Can Help Accelerate Business Growth

How Deep Learning Can Help Accelerate Business Growth

Deep learning is a type of AI based on the principle computers can teach themselves how to improve, enabling technology to build complex concepts out of simpler ones.

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Consumer Tech Giants Disrupting the Healthcare Sector

Consumer Tech Giants Disrupting the Healthcare Sector

Amazon, Berkshire Hathaway and JPMorgan Chase, announced they are creating an independent company to provide affordable healthcare for their employees.

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The Changing Face of China’s Male Beauty Market

The Changing Face of China’s Male Beauty Market

In China, male consumers born in the 1990s are the driving force behind the countries' male beauty market and are considered just as important as their female counterparts.

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