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How Millennials Talk Differently to Older Generations

How Millennials Talk Differently to Older Generations

Millennials are communicating successfully on their own terms. But are older generations trying to impose linguistic control over younger ones?

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How the Charity Sector Can Evolve in the Digital Age

How the Charity Sector Can Evolve in the Digital Age

In the UK alone, 50% of charities don’t have a digital strategy in place according to a new report and only 9% have been through a digital transformation.

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How Product Development Teams Can Benefit from Continuous Localisation

How Product Development Teams Can Benefit from Continuous Localisation

Companies that follow agile development workflows are increasing turning to continuous localisation to release multilingual versions of their products.

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How Google Could Help Brands Connect Online Ads and Offline Purchasing Behaviour

How Google Could Help Brands Connect Online Ads and Offline Purchasing Behaviour

By partnering with merchants handling credit card data, Google believes it can now track purchasing offline and connect it to online ad interaction

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How to Describe “Luxury”

How to Describe “Luxury”

An analysis of the adjectives and abstract nouns used by the top 10 luxury brands to describe themselves and their products.

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Are You Bold Enough to Let AI Represent Your Brand?

Are You Bold Enough to Let AI Represent Your Brand?

Many brands are making use of chatbots and voice-activated apps to help guide customers through the decision process.

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Profiling Africa’s Emerging Middle Class

Profiling Africa’s Emerging Middle Class

The African continent may be showing favourable GDP growth rates, but this isn’t translating into a predictable consumer demand expansion.

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9 Ways Transcreation Can Improve Your SEO

9 Ways Transcreation Can Improve Your SEO

Transcreation of websites and marketing communications is critical to SEO success in many regions around the world.

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How Businesses Can Achieve Personalisation at Scale

How Businesses Can Achieve Personalisation at Scale

Research suggests that leads that are approached with personalised content produce 20% more sales opportunities than those approached generically.

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Measuring Your Company Culture to See How it Enables or Hinders Your Strategy

Measuring Your Company Culture to See How it Enables or Hinders Your Strategy

Some leaders still don’t grasp the importance of organisational culture in helping achieve corporate goals. Research by Geert Hofstede may have the answers.

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Bridging the Gap Between Mobile and Desktop eCommerce Customers

Bridging the Gap Between Mobile and Desktop eCommerce Customers

With eCommerce mobile conversion rates 51% lower than desktop in the UK alone, how can retailers bridge the gap between their mobile and desktop customers?

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Understanding Customer Product Review Trends in European Markets

Understanding Customer Product Review Trends in European Markets

Trusted Shops, a customer assurance and review platform, analysed over 4 million reviews from its clients’ largest markets in Europe. Here’s what they found.

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Understanding Meme Marketing in Global Businesses

Understanding Meme Marketing in Global Businesses

Memes can quickly become a shared cultural phenomenon for people in very different markets. Getting it right culturally is an even harder prospect.

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Why the Language Proficiency of Your Employees Could be Key to Your Competitiveness

Why the Language Proficiency of Your Employees Could be Key to Your Competitiveness

Language Proficiency is deemed so important that some companies are investing in language training for existing staff, and seeing their reputations improve.

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Understanding the Delicate Matter of Self-Promotion

Understanding the Delicate Matter of Self-Promotion

It's easy to feel like you're bragging rather than self-promoting if you’re from a country that values modesty. Here's how to understand the difference.

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Why English is Considered the Language of the Skies

Why English is Considered the Language of the Skies

Those working in aviation are now required to take regular tests to prove their English language proficiency, with the aim of improving communications.

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Understanding the 6 Dimensions of UK Culture

Understanding the 6 Dimensions of UK Culture

Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.

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The Key Components of Success with a Global Marketing Campaign

The Key Components of Success with a Global Marketing Campaign

Finding a balanced approach between central control and regional freedom is the best route to success for brands planning a global marketing campaign.

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How to Make Global Marketing Locally Relevant

How to Make Global Marketing Locally Relevant

While it's important to create relevant global marketing campaigns, global brands can’t afford not to invest in ways to adapt messaging for local audiences.

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How Your Organisation Can Identify and Respond to Technology Megatrends

How Your Organisation Can Identify and Respond to Technology Megatrends

With technology offering firms a potential competitive advantage, those who make the right decisions could leave competitors far behind.

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