Social Media more important than ever

Social Media more important than ever

Translations are an indispensable concept of communication between cultures of different languages. Nowadays, the importance of translations is acknowledged more than ever and they are especially needed in the field of economy: companies all over the world make use of translations to enlarge their business and reach different markets. One key element for success is the correct way of using social media sites. Due to the ever-advancing technology and the fast-living internet culture, these sites provide easy accessibility, active participation and fast responses.

Social Media is a very good way to interact with customers, improve service and market new products. Richard Branson, Virgin Group founder, says ‘We soon found that these [social media] channels were an amazing tool for reaching our customers and the public. One of the first things we learnt was that our new social media accounts gave us a real-time view of how we could improve. Through customers’ comments, we started learning about issues with our products and services more quickly than ever before’. According to his website, Branson has 2.4 million followers on Twitter, 250,000 Facebook friends, 2.9 million Google+ connections and over half a million people regularly visit his blog.

However, some companies fail to keep up with the constant forward-moving high standards of the internet. Although it is vital and essential to establish a social media presence and engage with Google+, Twitter and Facebook, it can be hard to keep an online presence up to date or keep track of interactions and comments of users.

TranslateMedia can help your company to manage all social media platforms with quality translation services to ensure satisfied customers all around the world. Please contact us for further information or visit our social media section.



Written by Matt Train
Matt Train
Matt Train is Operations Director at TranslateMedia - responsible for working with clients and system integration partners to advise, plan, and deliver multilingual digital content for international brands and content publishers.

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