The biggest social networks in Japan, China and Russia are not Facebook

The biggest social networks in Japan, China and Russia are not Facebook


Social Media Week London has just come to an end, and, naturally, social media stories are trending strongly on, well, social media this week. At TranslateMedia, we’ve been busy compiling our new International Guide to Social Media. Designed to help businesses and agencies navigate the global social media landscape, the guide looks at the latest research on social media usage and major cultural influences around the world.

The social media landscape is forever shifting and evolving. Just last week MySpace, a social network clinging to its dwindling numbers of users, has announced that it is re-launching. With its bold new design, could MySpace go from a dying network to once again being one of the top social networks in the world? Sites like Pinterest demonstrate that it doesn’t take long at all for a network to catch on and become a sensation, if it offers people something unique and fulfilling.


Naturally, the guide is a work in progress. It’s impossible for a report on social media trends not to be. Figures are published on an almost weekly basis detailing emerging trends and amended forecasts. Governments are deciding to invest in broadband roll-out, connecting increasing numbers of their citizens to the web and increasing the pool of social media adopters. It’s because the world of social media is so dynamic that we aim to keep this guide populated with the latest statistics. We are launching with a selection of key regions, and will be updating the guide regularly in the coming months to include insightful information from a number of other areas.

Here are some of the interesting things we’ve discovered on our journey so far:

  • China’s largest social network, QZone, has more than 530 million users
  • Burger King once gave away free burgers to Facebook users in exchange for them de-friending 10 friends
  • There are more than 54 million Facebook users in India, making it the third most represented nation on the network
  • Facebook is reported to have more than 14 million users in Japan, less than domestic rival Mixi, which has over 21 million
  • Despite India’s relatively small level of internet penetration, it is suspected that reports will show a massive explosion this year due to mobile phone uptake
  • Vkontakte is the most popular social network in Russia, with 110 million users by May 2012 (far more than Facebook’s more than 6.4 million)
  • The Swedish Royal Family posted the first picture of the newly-born crown princess Victoria to Facebook – it’s had over 30,000 likes
  • Brazilian Portuguese is the most spoken language in the Southern Hemisphere

 

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