If you are trying to reach a global audience, language isn’t the only barrier between you and your potential customers. Even in the digital age, physical distance is still a factor to consider.
The further away your website is located from the user, the slower it will take to load. As slow-loading pages are disliked by consumers and search engines alike, there might be repercussions on your bottom line, as illustrated in this infographic by Kissmetrics.
One way to improve your website’s speed for end users in different geographical locations is by using a Content Delivery Network (CDN), a large distributed system of servers deployed in multiple data centres across the Internet (sometimes referred to as edge locations).
Loading speed, however, isn’t the only benefit of a CDN. By using a CDN, you can enjoy improved uptime, lower bandwidth on your website hosting (which may be cheaper) and increased scalability with relatively low levels of investment.
When choosing a CDN provider, remember to check the location of their servers, their speed and their reliability on both http and https protocols – the latter being extremely important if your site on using SSL or you own an ecommerce site that processes payments securely.
Find out more about using Content Delivery Networks as part of a website localisation strategy in this guide we created with Smart Insights.