Scandinavia Social Media

The Scandinavian countries (Denmark, Norway and Sweden) share a common cultural heritage, which can be seen in the way people and businesses approach social media. It’s also one of the most connected regions in the world. Over 97 per cent of the population of Norway are connected to the internet, making it second only to Iceland in global connectivity. Sweden follows on its heels with a connectivity rate of over 92 per cent, and Denmark was the ninth most connected nation, with 89 per cent of the country having access. When you consider that the December 2011 report lists UK internet penetration as fourteenth and US as twenty-seventh in the world, it’s clear that the region is well prepared for digital business.

“It’s one of the most connected regions in the world.”

When comScore analysed traffic in May 2012, it recorded Sweden as being the most active online of the Scandinavian nations. 6,305,000 Swedes were online during the month, spending over 24 hours on the internet. During the same month, 3,719,000 Danes were using the Internet, spending an average of 22 hours online in May, and in Norway 3,310,000 people were online, spending an average of 29 hours online. Sweden recently came first in a global index compiled by the World Wide Web Foundation, which ranked nations according to internet penetration and the social and political impact of internet access. Norway also ranked in the top 10, coming in at ninth place.

  • All of the Scandinavian countries have a very high percentage of internet connectivity
  • Facebook is the most popular social network in Scandinavia
  • Twitter is growing in popularity in Scandinavia. Sweden has been especially innovative with its use of the @Sweden account
  • YouTube is the fourth most visited site in Scandinavia, with a mixture of brands and individuals as the most popular channels
  • LinkedIn is growing in popularity in the region
  • Google+ is popular in the region, with 18-24 year old students from capital cities being the most represented users

In Depth Knowledge About Scandinavia Social Media

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