The Definitive Guide to Website Localisation
A technical briefing for non-technical marketers and managers showing how to drive awareness and sales through website translation, localisation and international SEO.
“If your business is online, your competition is global. And so are your potential customers.”
Marketers understand the importance of relevance and personalisation and website translation and localisation are fundamentals of a relevant, personalised online user experience.
A properly localised website speaks directly to the consumer in their own language, enabling businesses and brands to compete with local and global players in their niche. The results are multiple: better search rankings; higher levels of engagement; a better user experience; trust and ultimately, increased conversion rates and sales.
We’ve teamed up with Smart Insights to produce this detailed guide to website localisation. The guide includes advice on how to prepare and execute your website localisation strategy, from the technical implementation of your systems infrastructure, content creation, search engine optimisation (SEO) and management of the translation and localisation process.