21 Apr 2016

Crowdsourcing Translation Projects: Can It Ever Be Effective?

A number of high profile companies have chosen a crowdsourced approach to translating their content. But is crowdsourcing a good choice for global brands or retailers? Crowdsourcing translation is usually enabled by the internet, using dedicated translation platforms to enlist […]

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19 Apr 2016

Can You Copyright a Language?

A strange legal case has recently raised a curious issue – is it possible to copyright a language? Hollywood film studio Paramount Pictures is attempting to assert its ownership of the Klingon language to prevent it being used in a […]

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12 Apr 2016

How to Write an Effective Translation Brief

A well-written translation brief makes all the difference to the success of a translation project. The success of any translation or transcreation project relies on the ability to determine how feasible the source text is for the intended audience and […]

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11 Apr 2016

Cognitive Biases That Influence Decision Making

Making a business decision is notoriously tricky. The higher up the chain you climb, the more responsible you become for your decisions and the more difficult the decision-making process becomes. This presents a challenge for B2B marketers as they seek […]

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08 Apr 2016

How Closed Societies Develop Anti-Languages

A recent article by the BBC claimed that rebellious, norm-breaking communities were rejecting common languages in favour of continuously changing coded words designed to confuse the authorities. These are known as ‘anti-languages’. Languages change and evolve on a constant basis, […]

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06 Apr 2016

10 Steps to Taking Your Startup Global

When a business experiences huge levels of growth in one market, the next logical step is to eye up opportunities in other markets. However, the strategies that allow for a company to experience huge growth in one market don’t automatically […]

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05 Apr 2016

How to Run a Successful Transcreation Project

Translating marketing content isn’t simply a case of literally translating from one language to another. To create a successful campaign, it’s necessary to have real insight into the local culture, imagining how the campaign is likely to be received and […]

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04 Apr 2016

The Importance of Localized User Reviews

If your business is planning on entering a new market, one of the best things you can do to gain trust and build credibility is to get local users to provide reviews of your product or service. There’s a strong […]

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22 Mar 2016

Using Google Analytics to Identify Global Opportunities

Google Analytics is a powerful freemium tool to analyse and report on your website traffic and a hugely valuable source of data for businesses thinking of expanding their operations into new markets. Google Analytics is the most popular web analytics tool. According to […]

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11 Mar 2016

How Emojis Are Used Around the World

Our use of emojis may be one of the biggest recent innovations in how our species communicates. These tiny unicode-based pictograms sent via smartphone messaging aren’t just popular with youngsters; they’re increasingly used by a wide cross section of society. […]

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