21 Apr 2016

Crowdsourcing Translation Projects: Can It Ever Be Effective?

A number of high profile companies have chosen a crowdsourced approach to translating their content. But is crowdsourcing a good choice for global brands or retailers? Crowdsourcing translation is usually enabled by the internet, using dedicated translation platforms to enlist […]

Read more
19 Apr 2016

Can You Copyright a Language?

A strange legal case has recently raised a curious issue – is it possible to copyright a language? Hollywood film studio Paramount Pictures is attempting to assert its ownership of the Klingon language to prevent it being used in a […]

Read more
12 Apr 2016

How to Write an Effective Translation Brief

A well-written translation brief makes all the difference to the success of a translation project. The success of any translation or transcreation project relies on the ability to determine how feasible the source text is for the intended audience and […]

Read more
11 Apr 2016

Cognitive Biases That Influence Decision Making

Making a business decision is notoriously tricky. The higher up the chain you climb, the more responsible you become for your decisions and the more difficult the decision-making process becomes. This presents a challenge for B2B marketers as they seek […]

Read more
08 Apr 2016

How Closed Societies Develop Anti-Languages

A recent article by the BBC claimed that rebellious, norm-breaking communities were rejecting common languages in favour of continuously changing coded words designed to confuse the authorities. These are known as ‘anti-languages’. Languages change and evolve on a constant basis, […]

Read more
06 Apr 2016

10 Steps to Taking Your Startup Global

When a business experiences huge levels of growth in one market, the next logical step is to eye up opportunities in other markets. However, the strategies that allow for a company to experience huge growth in one market don’t automatically […]

Read more
05 Apr 2016

How to Run a Successful Transcreation Project

Translating marketing content isn’t simply a case of literally translating from one language to another. To create a successful campaign, it’s necessary to have real insight into the local culture, imagining how the campaign is likely to be received and […]

Read more
04 Apr 2016

The Importance of Localized User Reviews

If your business is planning on entering a new market, one of the best things you can do to gain trust and build credibility is to get local users to provide reviews of your product or service. There’s a strong […]

Read more
22 Mar 2016

Using Google Analytics to Identify Global Opportunities

Google Analytics is a powerful freemium tool to analyse and report on your website traffic and a hugely valuable source of data for businesses thinking of expanding their operations into new markets. Google Analytics is the most popular web analytics tool. According to […]

Read more
11 Mar 2016

How Emojis Are Used Around the World

Our use of emojis may be one of the biggest recent innovations in how our species communicates. These tiny unicode-based pictograms sent via smartphone messaging aren’t just popular with youngsters; they’re increasingly used by a wide cross section of society. […]

Read more

Sign up to our newsletter

Get our blog articles straight to your inbox.