When a localisation team is thoroughly briefed about a project, they are more likely to achieve success for you. That’s where a localisation kit comes in.
Read MoreE-learning is one of the most efficient ways companies can deliver training and development to its employees to improve innovation and performance.
Read MoreThe use of Micro-segments (as the name might suggest) takes your regular marketing segmentation to the microscopic level.
Read MoreThe direct-to-consumer model has been quietly undergoing a revolution with brands such as the Dollar Shave Club recently valued at $1billion.
Read MoreIf you’re offering custom jewelry design, you need to understand why customers are choosing that option and get the emotional connection right.
Read MoreConsumers are voluntarily signing up to watch live streaming channels that advise them what to buy. What can brands do to tap into this new marketing trend?
Read MoreDespite backlash over political ads, Facebook ads are still hugely popular. So what are the new social media advertising trends you need to look out for?
Read MoreWith screenless voice search predicted to take up 30% of web browsing next year. How are brands preparing for voice eCommerce?
Read MoreIs collaboration culture the new strategy for retailers to secure their future in a competitive and unpredictable industry?
Read MoreDespite popular belief, Chinese households are notoriously frugal and saving-focused. How has this influenced China's obsession with accessing Microcredit?
Read MoreChina is presently the world’s second-largest market for diamonds and it’s mostly fuelled by young buyers. And China’s demand for gemstones is growing.
Read MoreConsumers in some Asian countries seem to have a much higher tolerance of cuteness, and in a wider range of areas of life, compared to Westerners.
Read MoreWith the body positivity movement at its peak and demand for plus-sized clothing increases, brands need to cater to this underrepresented audience.
Read MoreImages hold power; you need to reconsider the visual elements that accompany your brand and marketing to consumers in new markets
Read MoreSince 2016, when the format was popularized by Snapchat, the creation and consumption of ephemeral content have grown by over 800%.
Read MoreAudio localization projects are usually pretty complex to manage, particularly if you’re working across multiple target markets at once.
Read MoreEasybuy is one clothing chain that has understood how to crack India's fashion market by targeting the country's growing middle-class apparel consumers.
Read MoreFabricated shopping holidays are all the rage around the world. One of these holidays is India’s Big Billion Days shopping event.
Read MoreSentiment analysis is a technologically-enabled way of measuring the tone of conversations about your brand and extremly useful in social media monitoring.
Read MoreAlthough mobile payments in Kenya are increasing, Cash-on-delivery is still popular and Amazon is cashing in on this payment option.
Read More