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Planning to market your products or services to businesses in China using social media? We've put together some quick tips to get you started with Weibo.

Chinese users are moving from live streaming platforms to video apps such as Douyin (TikTok), spending an average of 9% of time online watching short video.

The “black-ops” style of total immersion method is a radical approach to marketing research, and perhaps the most demanding for research teams themselves.

Chinese consumers are predicted to account for 40% of demand by 2024 creating a battleground for luxury brands trying to survive in a competitive world market.

If you’re offering international shipping on your website or building a dedicated online store for overseas customers, you must ensure your site is ready.

With more than a billion active users, WeChat is referred to as a public utility in China and is a critical channel for growing sales in this market.

Customers are already operating at peak ad irritation. Could native advertising be a solution that could save the advertising industry?

Canny companies use data and their ability to track visitors to determine the optimum price to charge at any point in time. Is varying prices the new norm?

Google tends to offer the richest experience when you’re using it in English. But in smaller markets, Google doesn’t always offer the same service.

Baidu dominates the Chinese market. But when the popular WeChat messaging app introduced its own search tool, it was clear this was going to be a disruptor.

Google has revised its scoring system which places new emphasis on your content’s expertise, authority and trustworthiness – hence the nickname ‘EAT score’.

Sex is now very commonly used to sell products, from perfume to cars. It’s also used more bafflingly to sell other products, from fizzy drinks to tires.

Direct mail marketing campaigns are the tired old warhorse of marketing. They’ve been around since time immemorial, yet still, they continue in the digital marketing era.

When launching a digital product, businesses need to carefully consider how it will be received by international audiences to maximize its growth potential.

It’s the greatest mystery of online retail – why do consumers abandon their baskets and what, if anything, can retailers do about abandoned baskets?

Although technology has been blamed for language loss, language activists and linguists have embraced technology to help preserve endangered languages.

If you’re working in local market languages, Google Trends can help you understand the vocabulary local audiences use to search for products or services.

Responsive retail allows retailers to connect data to their products in ways never seen before in order to better serve their customers.

Consumer intent is one of the most powerful tools you have for understanding your customers. So how do you identify intent and then engage with it?

Consumers know that they want. If the experience your site is offering doesn’t meet their expectations, they’re inclined to never return to your store.