Chinese consumers are predicted to account for 40% of demand by 2024 creating a battleground for luxury brands trying to survive in a competitive world market.
Read MoreIf you’re offering international shipping on your website or building a dedicated online store for overseas customers, you must ensure your site is ready.
Read MoreWith more than a billion active users, WeChat is referred to as a public utility in China and is a critical channel for growing sales in this market.
Read MoreCustomers are already operating at peak ad irritation. Could native advertising be a solution that could save the advertising industry?
Read MoreCanny companies use data and their ability to track visitors to determine the optimum price to charge at any point in time. Is varying prices the new norm?
Read MoreGoogle tends to offer the richest experience when you’re using it in English. But in smaller markets, Google doesn’t always offer the same service.
Read MoreBaidu dominates the Chinese market. But when the popular WeChat messaging app introduced its own search tool, it was clear this was going to be a disruptor.
Read MoreGoogle has revised its scoring system which places new emphasis on your content’s expertise, authority and trustworthiness – hence the nickname ‘EAT score’.
Read MoreSex is now very commonly used to sell products, from perfume to cars. It’s also used more bafflingly to sell other products, from fizzy drinks to tires.
Read MoreDirect mail marketing campaigns are the tired old warhorse of marketing. They’ve been around since time immemorial, yet still, they continue in the digital marketing era.
Read MoreWhen launching a digital product, businesses need to carefully consider how it will be received by international audiences to maximize its growth potential.
Read MoreIt’s the greatest mystery of online retail – why do consumers abandon their baskets and what, if anything, can retailers do about abandoned baskets?
Read MoreAlthough technology has been blamed for language loss, language activists and linguists have embraced technology to help preserve endangered languages.
Read MoreIf you’re working in local market languages, Google Trends can help you understand the vocabulary local audiences use to search for products or services.
Read MoreResponsive retail allows retailers to connect data to their products in ways never seen before in order to better serve their customers.
Read MoreConsumer intent is one of the most powerful tools you have for understanding your customers. So how do you identify intent and then engage with it?
Read MoreConsumers know that they want. If the experience your site is offering doesn’t meet their expectations, they’re inclined to never return to your store.
Read MoreWhat size are you? It may seem like a really silly question to answer. But sizing answers tend to be either abstract or unhelpfully specific.
Read MoreAlthough it was published two decades ago, Cluetrain Manifesto argues it was always conversations rather than transactions that defined early businesses.
Read MoreConsent and security are under increasing scrutiny as consumers in the US and the UK continue to express concerns about privacy and how their data is used.
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