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Salesforce Commerce Cloud has launched its mobile-first Storefront Reference Architecture - an out-of-the-box framework that combines best practices in site design, merchandising, and technical architecture for digital commerce.

Social media is an active tool in businesses with teams using group messaging, virtual meeting technologies and other tools to smooth their working lives.

Australia has wrestled with questions about its character and independence which has influenced modern Australian English and helped craft its unique vocabulary and accent.

Soft luxury, such as leather accessories, bags and designer clothing, has adapted particularly well to eCommerce. But Hard luxury has yet to adapt quickly.

Blockchain was originally created as the public transaction ledger for cryptocurrency. Can the Life sciences sector make use of this much hyped technology?

Class is one of the many ways a society structures itself and the relationships within it. Language plays a role in the class system, helping to reinforce class divisions in some cases.

Medical translation training supply is far behind market demand in China, despite the critical role translators play in the pharma supply chain.

Maths has its own peculiar language that includes symbols and grammar shared by Mathematicians globally, regardless of their mother tongue.

Cultural Sensitivity allows marketers be aware of local cultural nuances in order to develop appropriate messaging that engages their target audience.

English is one of the most popular and peculiar languages in the world. It’s a language of aspiration; the language people are most likely to be learning.

Women seem to spread their language innovations to their children. It’s curious then that when they come from parents who have different languages, children tend to be taught the language from the father rather than their mother’s.

When China’s economy was steaming ahead, companies could afford to get things wrong. But now that growth in China has contracted somewhat, and with consumers becoming more discerning as they become more experienced, it’s important to have the right strategy.

White papers are nearly always part of a brand’s strategy for asserting its authority and expertise on a particular subject matter. It’s a way to showcase knowledge of a specific topic that’s part of a brands core offering and helps shape the direction of the industry they're in.

When you’re choosing your app translator, or app translation team, a bit of forward planning and careful thought can help make your project as efficient and effective as possible.

Known as the 'Last Mile' in the eCommerce customer journey, the delivery process can be costly and complex. But in emerging markets, this final step in the fulfilment process can be particularly challenging.

It takes many years and many millions in investment to develop new drugs and bring them to market. There’s a high rate of failure and many new drugs never make it through trials or the approval process.

Having a robust multilingual content strategy in place means giving continuity to your global presence whilst being as impactful as possible at a local level.

With over 300 million smartphone users, India is now the world’s fastest-growing “proximity mobile payment” market in the world. With the widespread adoption of mobile wallet services, mCommerce transactions are predicted to quadruple in the next four years.

In the rush to target younger consumers, are online marketers making a mistake by pooling their efforts to tailor marketing campaigns to a group whose only commonality is the sum of their shared socio-economic experiences?

E-learning is a cost-effective way for people to access training and education, and an effective way for brands and governments to deliver it.