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Canny companies use data and their ability to track visitors to determine the optimum price to charge at any point in time. Is varying prices the new norm?

Google tends to offer the richest experience when you’re using it in English. But in smaller markets, Google doesn’t always offer the same service.

Baidu dominates the Chinese market. But when the popular WeChat messaging app introduced its own search tool, it was clear this was going to be a disruptor.

Google has revised its scoring system which places new emphasis on your content’s expertise, authority and trustworthiness – hence the nickname ‘EAT score’.

Sex is now very commonly used to sell products, from perfume to cars. It’s also used more bafflingly to sell other products, from fizzy drinks to tires.

Direct mail marketing campaigns are the tired old warhorse of marketing. They’ve been around since time immemorial, yet still, they continue in the digital marketing era.

When launching a digital product, businesses need to carefully consider how it will be received by international audiences to maximize its growth potential.

It’s the greatest mystery of online retail – why do consumers abandon their baskets and what, if anything, can retailers do about abandoned baskets?

Although technology has been blamed for language loss, language activists and linguists have embraced technology to help preserve endangered languages.

If you’re working in local market languages, Google Trends can help you understand the vocabulary local audiences use to search for products or services.

Responsive retail allows retailers to connect data to their products in ways never seen before in order to better serve their customers.

Consumer intent is one of the most powerful tools you have for understanding your customers. So how do you identify intent and then engage with it?

Consumers know that they want. If the experience your site is offering doesn’t meet their expectations, they’re inclined to never return to your store.

What size are you? It may seem like a really silly question to answer. But sizing answers tend to be either abstract or unhelpfully specific.

Although it was published two decades ago, Cluetrain Manifesto argues it was always conversations rather than transactions that defined early businesses.

Consent and security are under increasing scrutiny as consumers in the US and the UK continue to express concerns about privacy and how their data is used.

Technology-enabled group buying is helping millions of consumers to access discounts from manufacturers by forming teams agreeing to buy certain amounts.

It’s a tricky time to be in consumer goods. Consumers are changing and companies are finding themselves wondering how best to adapt to a new world.

Around 30% of site visits depend on site search. As a result, it’s important to ensure your eCommerce site search meets consumers needs and expectations.

Just when we thought there was nothing left on the table in China’s crowded digital commerce space, Pinduoduo has swept in and found a whole new audience.