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Why Varying Prices Are the New Norm in Commerce

Why Varying Prices Are the New Norm in Commerce

Canny companies use data and their ability to track visitors to determine the optimum price to charge at any point in time. Is varying prices the new norm?

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How Much Does Google Really Support Other Languages?

How Much Does Google Really Support Other Languages?

Google tends to offer the richest experience when you’re using it in English. But in smaller markets, Google doesn’t always offer the same service.

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WeChat Search and What it Tells us About Chinese Commerce

WeChat Search and What it Tells us About Chinese Commerce

Baidu dominates the Chinese market. But when the popular WeChat messaging app introduced its own search tool, it was clear this was going to be a disruptor.

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How to Optimize Your Ecommerce Site for Google’s ‘EAT’ Scoring System

How to Optimize Your Ecommerce Site for Google’s ‘EAT’ Scoring System

Google has revised its scoring system which places new emphasis on your content’s expertise, authority and trustworthiness – hence the nickname ‘EAT score’.

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Sex Sells: But Not to Everyone and Not in Every Market

Sex Sells: But Not to Everyone and Not in Every Market

Sex is now very commonly used to sell products, from perfume to cars. It’s also used more bafflingly to sell other products, from fizzy drinks to tires.

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How AR is Breathing New Life into Direct Mail Marketing Campaigns

How AR is Breathing New Life into Direct Mail Marketing Campaigns

Direct mail marketing campaigns are the tired old warhorse of marketing. They’ve been around since time immemorial, yet still, they continue in the digital marketing era.

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Going Beyond Localization When Developing Digital Products

Going Beyond Localization When Developing Digital Products

When launching a digital product, businesses need to carefully consider how it will be received by international audiences to maximize its growth potential.

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Is This the Magic Formula That Can Turn Around Abandoned Baskets?

Is This the Magic Formula That Can Turn Around Abandoned Baskets?

It’s the greatest mystery of online retail – why do consumers abandon their baskets and what, if anything, can retailers do about abandoned baskets?

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How Technology is Used To Preserve Endangered Languages

How Technology is Used To Preserve Endangered Languages

Although technology has been blamed for language loss, language activists and linguists have embraced technology to help preserve endangered languages.

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How Google Trends Can Help You Understand New Markets

How Google Trends Can Help You Understand New Markets

If you’re working in local market languages, Google Trends can help you understand the vocabulary local audiences use to search for products or services.

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How Artificial Intelligence Will Revolutionize Global Retail

How Artificial Intelligence Will Revolutionize Global Retail

Responsive retail allows retailers to connect data to their products in ways never seen before in order to better serve their customers.

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Why Understanding Consumer Intent is Key to Understanding Your Customers

Why Understanding Consumer Intent is Key to Understanding Your Customers

Consumer intent is one of the most powerful tools you have for understanding your customers. So how do you identify intent and then engage with it?

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How to Overcome Your Customers’ Biggest Shopping Frustrations

How to Overcome Your Customers’ Biggest Shopping Frustrations

Consumers know that they want. If the experience your site is offering doesn’t meet their expectations, they’re inclined to never return to your store.

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How to Solve the Sizing Problem For Your International Clothing Label

How to Solve the Sizing Problem For Your International Clothing Label

What size are you? It may seem like a really silly question to answer. But sizing answers tend to be either abstract or unhelpfully specific.

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How Economic Markets Are Nothing but Conversations

How Economic Markets Are Nothing but Conversations

Although it was published two decades ago, Cluetrain Manifesto argues it was always conversations rather than transactions that defined early businesses.

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Why Making Privacy Tools More Accessible Can Benefit Your Business

Why Making Privacy Tools More Accessible Can Benefit Your Business

Consent and security are under increasing scrutiny as consumers in the US and the UK continue to express concerns about privacy and how their data is used.

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Is the Group Buying Market Becoming Mainstream?

Is the Group Buying Market Becoming Mainstream?

Technology-enabled group buying is helping millions of consumers to access discounts from manufacturers by forming teams agreeing to buy certain amounts.

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How Consumer Goods Companies Are Rethinking Global Business

How Consumer Goods Companies Are Rethinking Global Business

It’s a tricky time to be in consumer goods. Consumers are changing and companies are finding themselves wondering how best to adapt to a new world.

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How to Create Better Site Search for Ecommerce Sites

How to Create Better Site Search for Ecommerce Sites

Around 30% of site visits depend on site search. As a result, it’s important to ensure your eCommerce site search meets consumers needs and expectations.

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How Pinduoduo Became the Latest Chinese Social Commerce Success Story

How Pinduoduo Became the Latest Chinese Social Commerce Success Story

Just when we thought there was nothing left on the table in China’s crowded digital commerce space, Pinduoduo has swept in and found a whole new audience.

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