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How to Describe “Luxury”

How to Describe “Luxury”

An analysis of the adjectives and abstract nouns used by the top 10 luxury brands to describe themselves and their products.

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Are You Bold Enough to Let AI Represent Your Brand?

Are You Bold Enough to Let AI Represent Your Brand?

Many brands are making use of chatbots and voice-activated apps to help guide customers through the decision process.

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Profiling Africa’s Emerging Middle Class

Profiling Africa’s Emerging Middle Class

The African continent may be showing favorable GDP growth rates, but this isn’t translating into a predictable consumer demand expansion.

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9 Ways Transcreation Can Improve Your SEO

9 Ways Transcreation Can Improve Your SEO

If you are serious about expanding into international markets, transcreation of your website and marketing communications is critical for your success.

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How Businesses Can Achieve Personalization at Scale

How Businesses Can Achieve Personalization at Scale

Research suggests that leads that are approached with personalized content produce 20% more sales opportunities than those approached generically.

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Measuring Your Company Culture to See How it Enables or Hinders Your Strategy

Measuring Your Company Culture to See How it Enables or Hinders Your Strategy

Some leaders still don’t grasp the importance of organizational culture in helping achieve corporate goals. Research by Geert Hofstede may have the answers.

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Bridging the Gap Between Mobile and Desktop eCommerce Customers

Bridging the Gap Between Mobile and Desktop eCommerce Customers

With eCommerce mobile conversion rates 51% lower than desktop in the UK alone, how can retailers bridge the gap between their mobile and desktop customers?

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Understanding Customer Product Review Trends in European Markets

Understanding Customer Product Review Trends in European Markets

Trusted Shops, a customer assurance and review platform, analysed over 4 million reviews from its clients’ largest markets in Europe. Here’s what they found.

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Understanding Meme Marketing in Global Businesses

Understanding Meme Marketing in Global Businesses

Memes can quickly become a shared cultural phenomenon for people in very different markets. Getting it right culturally is an even harder prospect.

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Why the Language Proficiency of Your Employees Could be Key to Your Competitiveness

Why the Language Proficiency of Your Employees Could be Key to Your Competitiveness

Language Proficiency is deemed so important that some companies are investing in language training for existing staff, and seeing their reputations improve.

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Understanding the Delicate Matter of Self-Promotion

Understanding the Delicate Matter of Self-Promotion

It's easy to feel like you're bragging rather than self-promoting if you’re from a country that values modesty. Here's how to understand the difference.

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Why English is Considered the Language of the Skies

Why English is Considered the Language of the Skies

Those working in aviation are now required to take regular tests to prove their English language proficiency, with the aim of improving communications.

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Understanding the 6 Dimensions of UK Culture

Understanding the 6 Dimensions of UK Culture

Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.

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The Key Components of Success with a Global Marketing Campaign

The Key Components of Success with a Global Marketing Campaign

Finding a balanced approach between central control and regional freedom is the best route to success for brands planning a global marketing campaign.

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How to Make Global Marketing Locally Relevant

How to Make Global Marketing Locally Relevant

While it's important to create relevant global marketing campaigns, global brands can’t afford not to invest in ways to adapt messaging for local audiences.

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How Your Organization Can Identify and Respond to Technology Megatrends

How Your Organization Can Identify and Respond to Technology Megatrends

With technology offering firms a potential competitive advantage, those who make the right decisions could leave competitors far behind.

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GDPR Compliance: Is Your eCommerce Business Prepared?

GDPR Compliance: Is Your eCommerce Business Prepared?

Only 54% of UK businesses expect to be compliant by the time GDPR comes into force according to a survey by the Direct Marketing Association (DMA).

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How South Korean Beauty Brands Are Winning Consumers in India

How South Korean Beauty Brands Are Winning Consumers in India

South Korea is one of the world’s most innovative skincare markets, home to recent developments in beauty technologies such as sheet masks and ampoules.

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How Agile Development Took the World By Storm

How Agile Development Took the World By Storm

Years used to pass between identifying a business need and producing appropriate software, meaning often the software could be obsolete at launch.

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How the Physics of Topography Explains Language Diversity

How the Physics of Topography Explains Language Diversity

Recent investigation indicates physical landscape affects the spread of dialect. Geography and population density play a factor - and it can be explained mathematically.

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