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Why English is Considered the Language of the Skies

Why English is Considered the Language of the Skies

Those working in aviation are now required to take regular tests to prove their English language proficiency, with the aim of improving communications.

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Understanding the 6 Dimensions of UK Culture

Understanding the 6 Dimensions of UK Culture

Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.

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The Key Components of Success with a Global Marketing Campaign

The Key Components of Success with a Global Marketing Campaign

Finding a balanced approach between central control and regional freedom is the best route to success for brands planning a global marketing campaign.

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How to Make Global Marketing Locally Relevant

How to Make Global Marketing Locally Relevant

While it's important to create relevant global marketing campaigns, global brands can’t afford not to invest in ways to adapt messaging for local audiences.

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How Your Organization Can Identify and Respond to Technology Megatrends

How Your Organization Can Identify and Respond to Technology Megatrends

With technology offering firms a potential competitive advantage, those who make the right decisions could leave competitors far behind.

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GDPR Compliance: Is Your eCommerce Business Prepared?

GDPR Compliance: Is Your eCommerce Business Prepared?

Only 54% of UK businesses expect to be compliant by the time GDPR comes into force according to a survey by the Direct Marketing Association (DMA).

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How South Korean Beauty Brands Are Winning Consumers in India

How South Korean Beauty Brands Are Winning Consumers in India

South Korea is one of the world’s most innovative skincare markets, home to recent developments in beauty technologies such as sheet masks and ampoules.

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How Agile Development Took the World By Storm

How Agile Development Took the World By Storm

Years used to pass between identifying a business need and producing appropriate software, meaning often the software could be obsolete at launch.

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How the Physics of Topography Explains Language Diversity

How the Physics of Topography Explains Language Diversity

Recent investigation indicates physical landscape affects the spread of dialect. Geography and population density play a factor - and it can be explained mathematically.

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Beyond Diversity: Is Your Company Culturally Competent?

Beyond Diversity: Is Your Company Culturally Competent?

Cultural competence is the ability to understand, communicate, and effectively interact with people across cultures.

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Understanding Digital Transformation Trends in the Retail Sector

Understanding Digital Transformation Trends in the Retail Sector

Whether retailers like it or not, consumer expectations are evolving and online retailer competition has intensified.

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How to Give Feedback in Different Parts of the World

How to Give Feedback in Different Parts of the World

British people are notorious for understatement - many British soldiers died unnecessarily in the Korean War when a situation described as "a bit sticky" was far more serious.

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Understanding the New Eco and Ethical Trends in the Jewelry Industry

Understanding the New Eco and Ethical Trends in the Jewelry Industry

From online retail to 3D printing, the jewelry industry is in one of its most turblent periods as disruptive forces influence the sector.

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Is Your Company Using WEIRD Design?

Is Your Company Using WEIRD Design?

Western, Educated, Industrialized, Rich, and Democratic (WEIRD) societies are disproportionately used as research subjects – and it’s a global problem.

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How Businesses Can Properly Value Information

How Businesses Can Properly Value Information

We are currently in the information age where value is created via data and computerisation. But we’re terrible at calculating its value.

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Debunking the Myth of China’s Lack of Innovation

Debunking the Myth of China’s Lack of Innovation

China is on-track to file more patent applications than any other country, putting to rest the tired, old trope China’s entrepreneurs don’t innovate.

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Why Solving the Problem of Sustainability is the Next Era for the Fashion Industry

Why Solving the Problem of Sustainability is the Next Era for the Fashion Industry

The ecological burden of fashion is considerable, crowding landfills and polluting water. For these reasons and more, designers are focusing on fashion's next season: sustainability.

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Why the Language You Speak at 10 Years Old Determines Your Future

Why the Language You Speak at 10 Years Old Determines Your Future

Older immigrants, those who relocate to the US after age 10, tend to pursue STEM-type careers – professions that aren't so communication-dependent.

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Why Luxury Brands Need to Rethink Their Approach for the Next Generation of Shoppers

Why Luxury Brands Need to Rethink Their Approach for the Next Generation of Shoppers

By 2025, Millennial and Gen-Z consumers will represent nearly half the audience for luxury goods. However, they won't find the luxury sector’s traditional business model very appealing.

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Why Your Company Needs a Chief Marketing Technologist

Why Your Company Needs a Chief Marketing Technologist

Gartner predicts that next year's chief marketing officers will be spending more on technology than today's chief information officers.

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