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How Blockchain Technology Could Help Tackle Digital Advertising Fraud

How Blockchain Technology Could Help Tackle Digital Advertising Fraud

A lot of people are getting excited about the possibilities of blockchain technology. Its ability to offer higher levels of transparency and security could impact on a wide cross section of industries.

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How Emojis Are Just the Next Stage of Language Evolution

How Emojis Are Just the Next Stage of Language Evolution

Language sticklers often denounce emojis as an example of language decline. But this trend represents a new stage of language evolution.

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The Rise and Fall of Zynga: A Cautionary Tale for Mobile Game Developers

The Rise and Fall of Zynga: A Cautionary Tale for Mobile Game Developers

Nearly 10 years ago, Zynga launched Farmville. Within four days, it had attracted over one million daily active users, and nearly $30 million in six months.

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How Skills Shortages Are a Surprisingly Wider Global Issue

How Skills Shortages Are a Surprisingly Wider Global Issue

Exciting technology, such as artificial intelligence and virtual reality, offer new possibilities for many industries but employers are struggling to recruit.

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How China Plans to be the Leader in AI

How China Plans to be the Leader in AI

After China overtook the US in journal articles for deep learning, Former POTUS Obama released a ‘strategic plan’ for Artificial Intelligence (AI) research.

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Adapting to the Recruit of the Future

Adapting to the Recruit of the Future

Workplaces are perpetually renewed by an influx of younger workers, with each new generation bringing their own values and expectations into the workforce.

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How Social Media is Transforming the Travel Industry

How Social Media is Transforming the Travel Industry

Social media has slowly but surely permeated its way into the marketing strategies of nearly every business sector and the travel industry is no exception.

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How Mobile Technology is Transforming Africa

How Mobile Technology is Transforming Africa

With mobile phone ownership racing ahead across the African continent, mobile technology offers many possibilities for education, micropayments, and health.

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The Strange New Patterns of Digital Globalization

The Strange New Patterns of Digital Globalization

We’re accustomed to the notion of countries building their wealth by the trade in goods and services but the idea of global wealth developing via the flow of data is a novel concept.

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How to Write Effective eCommerce Product Descriptions

How to Write Effective eCommerce Product Descriptions

Want to improve your eCommerce product descriptions? Our guide will ensure that your product copy is well-written, engaging, persuasive, and SEO friendly.

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How Computers Are Teaching Themselves to Talk

How Computers Are Teaching Themselves to Talk

Recently we covered the rather alarming news that Google’s translation device had made a big leap forward in artificial intelligence terms – seemingly all by itself.

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How Artificial Intelligence Can Rescue Your Leads Problem

How Artificial Intelligence Can Rescue Your Leads Problem

It’s essential to respond to new leads quickly if your business is to capitalize on the inquiry. But many companies just aren’t responding in good time.

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How Emerging Markets are Leapfrogging to Mobile and What It Means for Brands

How Emerging Markets are Leapfrogging to Mobile and What It Means for Brands

In February 2017, half of the people who accessed the internet did so via mobile. On a global level, desktop is used to make around 45% of internet visits

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Why the Amazon Appstore Could be a Surprisingly Viable Option for App Developers

Why the Amazon Appstore Could be a Surprisingly Viable Option for App Developers

Launching an app or mobile game in multiple app stores is a common marketing strategy for developers to open channels for additional revenue.

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Overcoming Retail’s Biggest Data Challenges

Overcoming Retail’s Biggest Data Challenges

Tackling the data stream is tough for brands in any industry and the retail sector is no exception.Harnessing this massive influx of data is a key challenge

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How IoT is Changing Financial Services

How IoT is Changing Financial Services

If there’s one technology that’s getting people excited it's the Internet of Things (IoT) - the interconnection of devices in everyday objects.

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Africa’s Digital Challenge: Portraying the Rich Array of Languages in a Digital Environment

Africa’s Digital Challenge: Portraying the Rich Array of Languages in a Digital Environment

Africa is the world’s most linguistically diverse continent. Home to around a seventh of earth’s total population, it also houses one-third of humanity’s languages.

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Why Demand for Localized Content is Booming

Why Demand for Localized Content is Booming

Global demand for translation services is growing at a respectable rate of 5.5% annually. It’s thought this rate could rise to up to 7.5% in 2018.

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How Brands Can Use Language Sensitivities to Navigate Gender Identity and Connect With Younger Consumers

How Brands Can Use Language Sensitivities to Navigate Gender Identity and Connect With Younger Consumers

Younger generations are much more open minded on gender-related issues compared to old ones. Some brands are choosing to reflect open concepts of gender identity

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How Neuroscience Could Transform the Effectiveness of Digital Ads

How Neuroscience Could Transform the Effectiveness of Digital Ads

Marketers have been pondering the mystery of what drives consumer behavior since the dawn of commerce. Neuroscience may have the answer.

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