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Working with Full Stack Marketers

Working with Full Stack Marketers

‘Full stack’ is usually a term applied to developers that can code both front and back ends of a project.

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How To Talk To Xennials: Generational Change In Youth Marketing

How To Talk To Xennials: Generational Change In Youth Marketing

Marketers have a tendency to lump huge numbers of consumers into demographic groups that are too broad to be very revealing.

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Beyond Banking: How Blockchain Technology Could Disrupt a Surprisingly Large Number of Industries

Beyond Banking: How Blockchain Technology Could Disrupt a Surprisingly Large Number of Industries

Blockchain technology essentially enables you to create a permanent, unchangeable ledger of transactions and save it in a distributed database.

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The Origin of Language: Why it isn’t as Straightforward as you Might Think

The Origin of Language: Why it isn’t as Straightforward as you Might Think

Questions about the origin of human language are so controversial that when the Paris Linguistic Society was founded in 1866, discussion of the topic was banned.

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How eCommerce Companies can Increase their Mobile Conversion Rates

How eCommerce Companies can Increase their Mobile Conversion Rates

The bad news for online retailers is that conversion rates are consistently lower when users are on a mobile compared to when they’re using a desktop.

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How Different Cultures Value the Spoken vs. the Written Word

How Different Cultures Value the Spoken vs. the Written Word

Communication can essentially be divided into two categories: the written and spoken word. The balance depends on the individual culture.

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Why the Car Industry is Switching to English

Why the Car Industry is Switching to English

In moves that came as a surprise to many people, two major car makers recently announced that they were changing their official languages to English.

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Travel Retail: The Success of the Sixth Continent

Travel Retail: The Success of the Sixth Continent

The global value of travel retail itself is set to reach $85 billion by 2020 and L’Oréal have aptly nicknamed this growing economy ‘the sixth continent’.

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How the Jewelry Industry is Tackling the Growing Problem of Fakes

How the Jewelry Industry is Tackling the Growing Problem of Fakes

Fake branded jewelry is an increasingly significant concern in a brand-driven jewelry industry where an increasing number of transactions happen online.

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The ‘Jilted Generation’: Why Are Businesses Ignoring Generation X in Favor of Millennials?

The ‘Jilted Generation’: Why Are Businesses Ignoring Generation X in Favor of Millennials?

Brands spend a great deal of time wringing their hands about the millennial generation – how to engage with them, how to retain their fickle loyalty.

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China’s Passion for QR Codes

China’s Passion for QR Codes

QR codes are considered dead and buried in the UK but they’re alive and well in Asia. You’d see the distinct squares on leaflets, billboards and magazines.

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How Artificial Intelligence is Going to Transform the Legal Sector

How Artificial Intelligence is Going to Transform the Legal Sector

Although the legal sector is notoriously reluctant to absorb new technologies, it seems that artificial intelligence is highly likely to cause disruption.

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Why Global Brands Should Redesign Their Value Proposition for New Markets

Why Global Brands Should Redesign Their Value Proposition for New Markets

One of the most important things to understand about doing business internationally is that one approach can’t work everywhere.

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How Consumer Understanding of Luxury Retail is Changing

How Consumer Understanding of Luxury Retail is Changing

Luxury is no longer about buying and owning rare and beautiful things. Discerning consumers now seek out experiences that define luxury.

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The Future of Mobile App Install Ads Worldwide

The Future of Mobile App Install Ads Worldwide

With an estimated 3 million apps now on offer across the world’s 5 biggest app stores, targeting the right audience to increase all installs is vital.

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Why a Decentralized Content Creation Strategy Works Best for International Organizations

Why a Decentralized Content Creation Strategy Works Best for International Organizations

Until now your brand’s content strategy has probably focused on your own blog. This was almost invariably contained within your own website

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Is Virtual Reality Destined to Disturb the Gaming Industry?

Is Virtual Reality Destined to Disturb the Gaming Industry?

Virtual Reality (VR) has been the talk of the gaming community since Facebook’s Mark Zuckerberg acquired Oculus in 2014.

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Meet the Mobile Technology Helping to Connect India

Meet the Mobile Technology Helping to Connect India

The Indian smartphone market has consistently grown over the last five years. Notably, budget smartphones are considered more favorable in the region.

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Google AI Invents its Own Language to Translate Between Languages

Google AI Invents its Own Language to Translate Between Languages

Late in December 2016, when the world's attention was focused on terrorist attacks, a seismic change in artificial intelligence passed by almost unnoticed.

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Why 2017 is Going to be the Year of the Customer

Why 2017 is Going to be the Year of the Customer

The way customers view and interact with brands has been undergoing a long-term change; one that’s expected to reach a peak in 2017.

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