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Should You Really Write with Translation in Mind?

Should You Really Write with Translation in Mind?

Language service providers often advise clients to simplify their content so that it’s easier to translate. But is this really the best course of action?

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A Look at India’s Startup Scene

A Look at India’s Startup Scene

It’s thought that India has the world’s third largest start-up scene, beaten only by the US and UK in terms of the number of ventures.

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How Will Emerging Markets Respond to the Rental Wardrobe Phenomenon?

How Will Emerging Markets Respond to the Rental Wardrobe Phenomenon?

A few weeks ago, we looked at the phenomenon of the rental wardrobe – a consumer trend that enables you to borrow rather than buy your clothes.

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Fast Fashion Begins to Impact the Jewelry Industry

Fast Fashion Begins to Impact the Jewelry Industry

The trend towards ‘fast fashion’ seen in the clothing industry is increasingly evident in the world of jewelry.

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Portmanteau and Compound Words: Ways to Plug Gaps in a Language

Portmanteau and Compound Words: Ways to Plug Gaps in a Language

A portmanteau is a linguistic blend that occurs when the sounds, spellings and meanings of two words are combined to make a new one.

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How Zara is Tackling India and China

How Zara is Tackling India and China

Zara has been described as “the most innovative and devastating retailer in the world”. How is it managing its international expansion into India & China?

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Diversity Marketing: Who’s Doing It?

Diversity Marketing: Who’s Doing It?

Diversity marketing recognises the influence of cultural programming, or how various communication methods reach more people than a one-size-fits-all approach.

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What Next for Athleisure?

What Next for Athleisure?

Athleisure clothing is high-performance, luxurious workout wear that’s socially acceptable enough to wear even when you aren’t training. Is it a fad?

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The Korean Brands Succeeding in China

The Korean Brands Succeeding in China

Several clothing chains from Korea have conquered the Chinese apparel market and other South Korean brands have seen strong growth. Here are some examples

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Extreme Segmentation: How Big Data is Transforming Retail

Extreme Segmentation: How Big Data is Transforming Retail

Retailers are making use of complex algorithms that help them identify patterns in consumer spending and associated behavior in order to increase sales.

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The Rise of Dark Social & What It Means for Your Business

The Rise of Dark Social & What It Means for Your Business

So-called ‘dark social’ describes the social sharing of content that occurs outside of what can be tracked by web analytics software.

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Africa’s Emerging Fashion Industry

Africa’s Emerging Fashion Industry

Some of the world’s fastest growing economies are in Africa, and there’s a growing market for both luxury fashion and mid-market clothing and accessories.

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What’s Your Company’s Language Strategy?

What’s Your Company’s Language Strategy?

Communication is an essential part of any organization. This means that your organization’s language decisions will be far-reaching.

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India’s Gold Rush: A Growing Online Jewelry Market

India’s Gold Rush: A Growing Online Jewelry Market

Online jewelry sales are expected to take off in India in the next few years. Who are going to be the winners and losers?

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How Automotive Manufacturers Localize For Emerging Market Consumers

How Automotive Manufacturers Localize For Emerging Market Consumers

The automobile market is a pretty crowded place – but emerging markets are offering a new battle ground for major automotive brands to compete.

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CNN’s Adventures in Africa

CNN’s Adventures in Africa

How CNN is using English-language content for audiences in Nigeria as a launchpad into Africa.

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China’s New Rules on Internet Advertising

China’s New Rules on Internet Advertising

Almost overnight, China has gone from one of the least regulated to one of the world’s most regulated markets for online advertising.

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Digital Marketing Trends in the Legal Sector

Digital Marketing Trends in the Legal Sector

The way that businesses and individuals seek out information on providers of legal services for their needs has changed dramatically in the last few years.

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Technology for the Legal Services Sector

Technology for the Legal Services Sector

The legal industry is now at the forefront of adoption of technologies that will not only help them grow but also better manage their reputations.

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Effective Multilingual E-discovery

Effective Multilingual E-discovery

Nowhere is the language obstacle more pervasive than in the legal profession where documents in any language could be relevant to a legal matter.

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