Blog

The Future of Chinese Fashion

The Future of Chinese Fashion

China’s demand for fashion and accessories is expected to continue to expand and become increasingly sophisticated in the future.

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How Tone of Voice Can Help Fashion Brands Compete

How Tone of Voice Can Help Fashion Brands Compete

By leveraging tone of voice effectively, brands that occupy a very similar market position are able to carve out an identifiable niche for themselves.

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How Predictive Analytics Is a Key Tool for Global Business

How Predictive Analytics Is a Key Tool for Global Business

Once a business reaches a certain size and complexity, it no longer becomes possible to make effective decisions without predictive modelling techniques.

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Language Purists Look Away Now: How the Internet Transmits Language Change

Language Purists Look Away Now: How the Internet Transmits Language Change

It’s inevitable that any language changes over time. New words are created, old ones fall into disuse, and the meanings of words shift.

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Turbulent Times in the International Art Market

Turbulent Times in the International Art Market

Art may be a turbulent and unregulated vehicle for investment but Asia’s high savings rates mean there’s a global lack of places to park that money.

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Removing Language Barriers with Your Customers

Removing Language Barriers with Your Customers

Speaking to people in their own language may seem pretty obvious, but many companies are still erecting communication barriers between them and their customers.

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TranslateMedia Releases Localization Extension for Magento

TranslateMedia Releases Localization Extension for Magento

Setting up, managing and maintaining a global eCommerce store in Magento just got a lot easier with TranslateMedia's localization management extension.

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Protecting Intellectual Property Rights Globally

Protecting Intellectual Property Rights Globally

How do you enforce and protect intellectual property rights in a foreign territory? And what impact does Brexit have on intellectual property in the EU.

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What Millennials and Centennials Can Teach Fashion Brands

What Millennials and Centennials Can Teach Fashion Brands

The generation known as Millennials are now highly influential, representing a high purchasing power worldwide.

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Getting ‘Micro-Moments’ Right

Getting ‘Micro-Moments’ Right

Micro moments happen billions of times every day and they could be the key to the success of your brand’s optimization strategy.

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Why English People Should Stop Learning French

Why English People Should Stop Learning French

From an economic perspective, it isn’t all that beneficial to learn French and there are other languages likely to be more useful for working life.

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Snapchat Opportunities for Global Businesses

Snapchat Opportunities for Global Businesses

Snapchat’s taken the world by storm but until fairly recently, it’s been a channel that businesses have tended to avoid.

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How Trump’s Use of Language Is Key to His Success

How Trump’s Use of Language Is Key to His Success

Amongst the candidates, Trump’s speeches used the lowest average number of words per sentence, syllables per word and number of characters per word.

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Content Marketing for the Legal Services Industry

Content Marketing for the Legal Services Industry

Global law firms are increasingly using content marketing – particularly blogging – to demonstrate their expertise and raise their organizational profiles.

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The Uberization of Legal Services – Can It Work?

The Uberization of Legal Services – Can It Work?

A UK company is seeking to use a similar crowdsourced technique to disrupt the legal industry by offering round-the-clock legal services.

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A Look at India’s Amazing Linguistic Diversity

A Look at India’s Amazing Linguistic Diversity

India may be a big country but it still packs in an astonishing array of languages. Over 1600 languages are thought to be spoken in the subcontinent

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Fashion’s Counterfeiting Problem

Fashion’s Counterfeiting Problem

For criminals, counterfeiting is arguably a more attractive prospect than narcotics. It’s more profitable, and there’s less risk of being caught.

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China Loves Wine & International Entrepreneurs Love China

China Loves Wine & International Entrepreneurs Love China

Although Chinese wine drinkers remain a small minority, they have having a big effect on international wine trades.

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The Drive to Clean Up Digital Advertising

The Drive to Clean Up Digital Advertising

Advertising trade bodies on both sides of the Atlantic are on a drive to clean up some of the murky practices in the global digital advertising industry.

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How Language Provides Insights into Culture

How Language Provides Insights into Culture

Most linguists agree that language and culture are closely related. Some go as far as to suggest that language is a verbal expression of culture.

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