Blog

The Drive to Clean Up Digital Advertising

The Drive to Clean Up Digital Advertising

Advertising trade bodies on both sides of the Atlantic are on a drive to clean up some of the murky practices in the global digital advertising industry.

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How Language Provides Insights into Culture

How Language Provides Insights into Culture

Most linguists agree that language and culture are closely related. Some go as far as to suggest that language is a verbal expression of culture.

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Social Collaboration: An Emerging Trend in eCommerce

Social Collaboration: An Emerging Trend in eCommerce

It’s looking likely that online shopping is going to become more collaborative in the West as well as the East.

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Opportunities and Costs of an Ageing Global Population

Opportunities and Costs of an Ageing Global Population

Many world economies are seeing demographic changes that are likely to impact on their economic futures.

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How to Negotiate Between Cultures with Different Cultural Values

How to Negotiate Between Cultures with Different Cultural Values

Cultural values tend to determine our core beliefs. They dictate what we think is right and wrong, socially acceptable or unacceptable.

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False Friends: The Perils of Cross-Language Homophones

False Friends: The Perils of Cross-Language Homophones

Homophones are evil little words seemingly created just to cause grief for anyone trying to learn a language.

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Coping with Culture Shock: The Five Stages

Coping with Culture Shock: The Five Stages

Culture shock is something that tends to be joked about but it’s a real phenomenon and one that can have a deep impact on people suffering from it.

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Why Japan FinTech Innovation Lags Behind the Rest of the World

Why Japan FinTech Innovation Lags Behind the Rest of the World

Japan is a conservative market, where both corporations and consumers are highly risk averse - and it's making Japan's FinTech Innovation lag behind

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How Culture Impacts Creativity

How Culture Impacts Creativity

Japan was seen as the most creative nation by respondents from major economies including the UK, France and Germany.

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Crowdsourcing Translation Projects: Can It Ever Be Effective?

Crowdsourcing Translation Projects: Can It Ever Be Effective?

A number of high profile companies have chosen a crowdsourced approach to translating their content. But is crowdsourcing a good choice for global brands?

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Can You Copyright a Language?

Can You Copyright a Language?

A strange legal case has recently raised a curious issue – is it possible to copyright a language?

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How to Write an Effective Translation Brief

How to Write an Effective Translation Brief

A well-written translation brief makes all the difference to the success of a translation project.

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Cognitive Biases That Influence Decision Making

Cognitive Biases That Influence Decision Making

This article takes a look at the cognitive bias that can influence the decision making process in various cultures around the world.

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How Closed Societies Develop Anti-Languages

How Closed Societies Develop Anti-Languages

Language is often used to bring small communities together and show common understanding – in the same way as teenage slang – to the exclusion of others.

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10 Steps to Taking Your Startup Global

10 Steps to Taking Your Startup Global

When a business experiences huge levels of growth in one market, the next logical step is to eye up opportunities in other markets.

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How to Run a Successful Transcreation Project

How to Run a Successful Transcreation Project

The success of any international marketing campaign relies on the ability of the chosen message to resonate with the target audience.

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The Importance of Localized User Reviews

The Importance of Localized User Reviews

If your business is entering a new market, getting local users to provide reviews of your product or service can help you gain trust and build credibility.

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Using Google Analytics to Identify Global Opportunities

Using Google Analytics to Identify Global Opportunities

Find out how to use Google Analytics to choose which market you should enter next to ensure you achieve localization ROI.

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How Emojis Are Used Around the World

How Emojis Are Used Around the World

Our use of emojis may be one of the biggest recent innovations in how our species communicates.

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The Challenges Wearable Tech Poses to the Fashion Industry

The Challenges Wearable Tech Poses to the Fashion Industry

The wearable tech industry is facing huge social, cultural and linguistic challenges to mainstream adoption in various regions around the world.

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