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Why English People Should Stop Learning French

Why English People Should Stop Learning French

From an economic perspective, it isn’t all that beneficial to learn French and there are other languages likely to be more useful for working life.

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Snapchat Opportunities for Global Businesses

Snapchat Opportunities for Global Businesses

Snapchat’s taken the world by storm but until fairly recently, it’s been a channel that businesses have tended to avoid.

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How Trump’s Use of Language Is Key to His Success

How Trump’s Use of Language Is Key to His Success

Amongst the candidates, Trump’s speeches used the lowest average number of words per sentence, syllables per word and number of characters per word.

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Content Marketing for the Legal Services Industry

Content Marketing for the Legal Services Industry

Global law firms are increasingly using content marketing – particularly blogging – to demonstrate their expertise and raise their organizational profiles.

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The Uberization of Legal Services – Can It Work?

The Uberization of Legal Services – Can It Work?

A UK company is seeking to use a similar crowdsourced technique to disrupt the legal industry by offering round-the-clock legal services.

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A Look at India’s Amazing Linguistic Diversity

A Look at India’s Amazing Linguistic Diversity

India may be a big country but it still packs in an astonishing array of languages. Over 1600 languages are thought to be spoken in the subcontinent

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Fashion’s Counterfeiting Problem

Fashion’s Counterfeiting Problem

For criminals, counterfeiting is arguably a more attractive prospect than narcotics. It’s more profitable, and there’s less risk of being caught.

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China Loves Wine & International Entrepreneurs Love China

China Loves Wine & International Entrepreneurs Love China

Although Chinese wine drinkers remain a small minority, they have having a big effect on international wine trades.

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The Drive to Clean Up Digital Advertising

The Drive to Clean Up Digital Advertising

Advertising trade bodies on both sides of the Atlantic are on a drive to clean up some of the murky practices in the global digital advertising industry.

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How Language Provides Insights into Culture

How Language Provides Insights into Culture

Most linguists agree that language and culture are closely related. Some go as far as to suggest that language is a verbal expression of culture.

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Social Collaboration: An Emerging Trend in eCommerce

Social Collaboration: An Emerging Trend in eCommerce

It’s looking likely that online shopping is going to become more collaborative in the West as well as the East.

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Opportunities and Costs of an Ageing Global Population

Opportunities and Costs of an Ageing Global Population

Many world economies are seeing demographic changes that are likely to impact on their economic futures.

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How to Negotiate Between Cultures with Different Cultural Values

How to Negotiate Between Cultures with Different Cultural Values

Cultural values tend to determine our core beliefs. They dictate what we think is right and wrong, socially acceptable or unacceptable.

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False Friends: The Perils of Cross-Language Homophones

False Friends: The Perils of Cross-Language Homophones

Homophones are evil little words seemingly created just to cause grief for anyone trying to learn a language.

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Coping with Culture Shock: The Five Stages

Coping with Culture Shock: The Five Stages

Culture shock is something that tends to be joked about but it’s a real phenomenon and one that can have a deep impact on people suffering from it.

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Why Japan FinTech Innovation Lags Behind the Rest of the World

Why Japan FinTech Innovation Lags Behind the Rest of the World

Japan is a conservative market, where both corporations and consumers are highly risk averse - and it's making Japan's FinTech Innovation lag behind

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How Culture Impacts Creativity

How Culture Impacts Creativity

Japan was seen as the most creative nation by respondents from major economies including the UK, France and Germany.

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Crowdsourcing Translation Projects: Can It Ever Be Effective?

Crowdsourcing Translation Projects: Can It Ever Be Effective?

A number of high profile companies have chosen a crowdsourced approach to translating their content. But is crowdsourcing a good choice for global brands?

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Can You Copyright a Language?

Can You Copyright a Language?

A strange legal case has recently raised a curious issue – is it possible to copyright a language?

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How to Write an Effective Translation Brief

How to Write an Effective Translation Brief

A well-written translation brief makes all the difference to the success of a translation project.

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