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Cognitive Biases That Influence Decision Making

Cognitive Biases That Influence Decision Making

This article takes a look at the cognitive bias that can influence the decision making process in various cultures around the world.

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How Closed Societies Develop Anti-Languages

How Closed Societies Develop Anti-Languages

Language is often used to bring small communities together and show common understanding – in the same way as teenage slang – to the exclusion of others.

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10 Steps to Taking Your Startup Global

10 Steps to Taking Your Startup Global

When a business experiences huge levels of growth in one market, the next logical step is to eye up opportunities in other markets.

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How to Run a Successful Transcreation Project

How to Run a Successful Transcreation Project

The success of any international marketing campaign relies on the ability of the chosen message to resonate with the target audience.

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The Importance of Localized User Reviews

The Importance of Localized User Reviews

If your business is entering a new market, getting local users to provide reviews of your product or service can help you gain trust and build credibility.

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Using Google Analytics to Identify Global Opportunities

Using Google Analytics to Identify Global Opportunities

Find out how to use Google Analytics to choose which market you should enter next to ensure you achieve localization ROI.

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How Emojis Are Used Around the World

How Emojis Are Used Around the World

Our use of emojis may be one of the biggest recent innovations in how our species communicates.

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The Challenges Wearable Tech Poses to the Fashion Industry

The Challenges Wearable Tech Poses to the Fashion Industry

The wearable tech industry is facing huge social, cultural and linguistic challenges to mainstream adoption in various regions around the world.

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The Global Expansion of FinTech

The Global Expansion of FinTech

FinTech enterprises may a significant competitive advantage when it comes to expansion, over more established financial companies.

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Consumer Protection & eCommerce Growth in Brazil

Consumer Protection & eCommerce Growth in Brazil

With a huge population and online growth of over 15% in 2015, Brazil has huge potential for eCommerce. But is tight consumer protection restricting growth?

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Selective Localization: Knowing When and What to Localize

Selective Localization: Knowing When and What to Localize

Localization differs from translation in that localization takes into account the idiosyncrasies of the culture within each market, or adapting the products.

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Selling to Local Businesses in Emerging Markets

Selling to Local Businesses in Emerging Markets

In many emerging markets the retail sector is dominated by a vast number of small, independent shops, in a single location.

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The Challenge of Disproportionate Language Representation Online

The Challenge of Disproportionate Language Representation Online

The Internet is humanity’s biggest ever repository of information but over 4 billion people have yet to access this colossal global resource.

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Guide to Wholesale Buying on Alibaba

Guide to Wholesale Buying on Alibaba

Many businesses are waking up to the concept of buying from overseas marketplaces in order to save money on wholesale or custom-made items.

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The Impact of 4G in India

The Impact of 4G in India

Telecoms infrastructure remains a challenge for India, and 4G technology is seen as a potential solution to the inadequacies of current internet services.

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Naming Conventions Around the World

Naming Conventions Around the World

How people introduce themselves, expect to be introduced, and the number of parts their name consists of varies around the world.

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Building Exceptional Fashion Technology Platforms

Building Exceptional Fashion Technology Platforms

Technology in fashion has now gone beyond mere novelty and is now a significant differentiator and major driver of brand-consumer interactions. 

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The Disruptive Effect of Chinese New Year

The Disruptive Effect of Chinese New Year

If you’re doing any business in Asia, you can’t fail to be aware of Chinese New Year which is being celebrated on the 8th February.

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TranslateMedia Releases PHP Library for STREAM

TranslateMedia Releases PHP Library for STREAM

TranslateMedia has released a PHP library to allow developers to deliver high-quality human translations into their PHP applications.

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Legal Considerations of Chinese Joint Ventures

Legal Considerations of Chinese Joint Ventures

Doing business in China is notoriously difficult and as a result, many western multi-nationals opt for a joint venture with a local Chinese company.

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