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Terminology Management and Why it Matters

Terminology Management and Why it Matters

Having a terminology management system in place helps if there are multiple translators working on the same material - especially when technical in nature.

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How Vegan Products Became Beauty’s Hot New Trend

How Vegan Products Became Beauty’s Hot New Trend

Over the last 10 years, the Vegan Society says numbers have increased 360%, making this a much more sizable segment than ever before.

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How Culture is Important in Language Learning

How Culture is Important in Language Learning

In order to prevent cultural misunderstandings with native speakers, the promotion of cultural understanding is vital to language learning.

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Inside Meitu: The Rising Popularity of China’s Controversial Beauty App

Inside Meitu: The Rising Popularity of China’s Controversial Beauty App

After its launch in 2008, Meitu very quickly became widely popular in China and the company is now valued at close to $6 billion.

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Small but Wealthy: Smaller Countries and Cross-Border Shopping

Small but Wealthy: Smaller Countries and Cross-Border Shopping

Recent research on cross-border eCommerce suggests it’s some of the world’s wealthier and smaller economies that are participating most keenly.

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Optimizing Your Content to Capture Customers at Peak Purchase Intent

Optimizing Your Content to Capture Customers at Peak Purchase Intent

Writing content that matches customer search intent and persuades them to click through to your site is challenging but worth the effort.

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Brand Partnership Opportunities on TikTok

Brand Partnership Opportunities on TikTok

TikTok (or Douyin in China) has quickly spread in popularity from its Chinese launch in 2016 with 500 million monthly active users around the world.

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Best Practices to Apply to Your B2B Paid Search Strategy

Best Practices to Apply to Your B2B Paid Search Strategy

Paid search for B2B is higly competetice and typically more expensive compared to B2C. Focusing on best practices is key if you’re trying out Google Ads.

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How to Work Around China’s New Ecommerce Rules

How to Work Around China’s New Ecommerce Rules

The latest move by China’s regulators obliges online retailers to do more to fight against online vendor fraud. How will the new eCommerce rules affect you?

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Is the End Finally in Sight for India’s Cash-on-delivery Habit?

Is the End Finally in Sight for India’s Cash-on-delivery Habit?

Cash-on-delivery maybe convienient for Indian consumers but there's evidence to suggest that this popular payment method could be on its last legs.

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Why Minority Languages Are Key to Driving Online Sales

Why Minority Languages Are Key to Driving Online Sales

Minority languages Language plays a key role in garnering more customers to your website as the number of these minority language speakers increase.

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How Cultural Insensitivity is Plaguing Luxury Brands in China and Here at Home

How Cultural Insensitivity is Plaguing Luxury Brands in China and Here at Home

After Dolce and Gabbana’s 2018 PR disaster, what can we learn from the blunders of luxury brands to avoid cultural insensitivity in the Chinese market?

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Is Nike’s Highly Customised Shopping Experience the New Normal?

Is Nike’s Highly Customised Shopping Experience the New Normal?

Could the Nike House of Innovation 000 be the 'new normal' for the personalised customer shopping experience in the retail industry?

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Why India’s Interest in Cross-border Shopping is Skyrocketing

Why India’s Interest in Cross-border Shopping is Skyrocketing

There's a surge in cross-boarder eCommerce in India with half of cross-border shopping done on US-based sites. The rest is split between the UK and China.

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How the EU’s New Geo-blocking Rules Will Affect Your Business

How the EU’s New Geo-blocking Rules Will Affect Your Business

The GDPR is already having an impact on EU web users using non-EU websites. But the new EU geo-blocking regulation affecting online businesses is different.

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Is Your Brand Part of the Integrity Economy?

Is Your Brand Part of the Integrity Economy?

Cunsumers increasingly want to be active participants in shaping a brand, its products and experiences. Could the Integrity Economy be the key?

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Why Customers’ Post-purchase Experience is Critical to Your Business

Why Customers’ Post-purchase Experience is Critical to Your Business

Post-purchase activity is vital to a customers' experience of your brand and can also determine whether they’ll choose your products or services again.

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Why Weibo is Essential to Your B2B Strategy in China

Why Weibo is Essential to Your B2B Strategy in China

Planning to market your products or services to businesses in China using social media? We've put together some quick tips to get you started with Weibo.

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Why Language Barriers Threaten the Efficacy of Clinical Trials

Why Language Barriers Threaten the Efficacy of Clinical Trials

The effectiveness of drugs can vary on different populations but there’s a lack of diversity in clinical trials and it could be affecting drug effectiveness

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Short Videos Are Major News in Chinese Marketing

Short Videos Are Major News in Chinese Marketing

Chinese users are moving from live streaming platforms to video apps such as Douyin (TikTok), spending an average of 9% of time online watching short video.

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