Blog

Is Your Emerging Market Strategy Local Enough?

Is Your Emerging Market Strategy Local Enough?

Business  are aware that they need to speak the local language and adapt their approaches for audiences in different countries. But is this enough?

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Bricks to Clicks: Retail Giants Get Serious About eCommerce

Bricks to Clicks: Retail Giants Get Serious About eCommerce

Some of the world’s biggest and most influential retailers are showing signs they wish to expand beyond their traditional retail into eCommerce.

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The Battle for India’s eCommerce Market

The Battle for India’s eCommerce Market

It’s perhaps no wonder that major vendors are battling to dominate Indian eCommerce: this market could be worth $60 billion by 2020.

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How FinTech Is Challenging the Voice of Global Finance

How FinTech Is Challenging the Voice of Global Finance

FinTech sees itself as a disruptive solution to the old banking system and it’s certainly stealing ground from traditional banking services.

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Web Accessibility Approaches to Boost Your Bottom Line

Web Accessibility Approaches to Boost Your Bottom Line

Nomensa UX design experts estimate that 10% of the world’s population has a disability affecting their internet use.

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Tips for Designing Websites for Asian Markets

Tips for Designing Websites for Asian Markets

If you are building or adapting a website for Asian audiences, there are a few practical considerations you need to take into account. 

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Enforcing Contract Law in China

Enforcing Contract Law in China

China is a notoriously risky place to do business but there have been changes over the last decade which make it more feasible to rely on written contracts.

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TranslateMedia Becomes a Demandware Premier Partner

TranslateMedia Becomes a Demandware Premier Partner

TranslateMedia, already an established LINK Technology partner for 18 months, announced today that it has become a Demandware Premier Partner.

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Storytelling Your Brand to an International Audience

Storytelling Your Brand to an International Audience

Good brand stories are powerful tools for emotional engagement with audiences: they make brands more memorable, and more likely to be discussed.

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Boosting Your Holiday Sales Globally

Boosting Your Holiday Sales Globally

The holidays are underway - China had Singles’ Day, the US celebrated Thanksgiving, Black Friday has happened, and now Christmas and New Year are ahead.

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The Future of Online Marketplaces

The Future of Online Marketplaces

Borrowing the credibility of a known marketplace is a good way to introduce your brand to a new audience.

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Practical Cultural Advice for Doing Business Abroad

Practical Cultural Advice for Doing Business Abroad

In many places around the world it’s important to exchange pleasantries before getting down to business.

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How Does Cyber Law Affect Consumer Behavior?

How Does Cyber Law Affect Consumer Behavior?

It’s worth challenging the assumption that there’s a perfect correlation between better online regulation and online consumer confidence.

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The Art of the Meeting

The Art of the Meeting

Some new and innovative ways that modern organizations are using to make this time count and stop meetings becoming an obstacle to productivity

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What International Marketers Can Learn From Growth Hackers

What International Marketers Can Learn From Growth Hackers

Growth hacking isn’t just a way to describe marketing activities in a sexier way. It involves a different set of skills and techniques compared to “regular” marketing.

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Trends in Global Social Media

Trends in Global Social Media

Social media has evolved a great deal over the years and marketers now have to look beyond likes and shares to deliver real business value and ROI from social media activity.

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How the World Saves Its Money

How the World Saves Its Money

It’s long been known that Americans don’t tend to be savers – especially compared to other nations such as China where around 30% of household income is saved.

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Location Profiling: The Future of Audience Data?

Location Profiling: The Future of Audience Data?

Location profiling is offering useful insights into how online marketing may be impacting on offline behavior.

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Best Practice for Country & Language Selectors on International Websites

Best Practice for Country & Language Selectors on International Websites

There are many ways in which you can display the languages that your website is available in and the countries the content is intended for. But which way is best?

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Why Your Global Site Should Use a CDN

Why Your Global Site Should Use a CDN

If you are trying to reach a global audience, physical distance is still a barrier, even in the digital age. Content Delivery Networks can help. Find out how

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