Blog

Storytelling Your Brand to an International Audience

Storytelling Your Brand to an International Audience

Good brand stories are powerful tools for emotional engagement with audiences: they make brands more memorable, and more likely to be discussed.

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Boosting Your Holiday Sales Globally

Boosting Your Holiday Sales Globally

The holidays are underway - China had Singles’ Day, the US celebrated Thanksgiving, Black Friday has happened, and now Christmas and New Year are ahead.

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The Future of Online Marketplaces

The Future of Online Marketplaces

Borrowing the credibility of a known marketplace is a good way to introduce your brand to a new audience.

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Practical Cultural Advice for Doing Business Abroad

Practical Cultural Advice for Doing Business Abroad

In many places around the world it’s important to exchange pleasantries before getting down to business.

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How Does Cyber Law Affect Consumer Behavior?

How Does Cyber Law Affect Consumer Behavior?

It’s worth challenging the assumption that there’s a perfect correlation between better online regulation and online consumer confidence.

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The Art of the Meeting

The Art of the Meeting

Some new and innovative ways that modern organizations are using to make this time count and stop meetings becoming an obstacle to productivity

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What International Marketers Can Learn From Growth Hackers

What International Marketers Can Learn From Growth Hackers

Growth hacking isn’t just a way to describe marketing activities in a sexier way. It involves a different set of skills and techniques compared to “regular” marketing.

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Trends in Global Social Media

Trends in Global Social Media

Social media has evolved a great deal over the years and marketers now have to look beyond likes and shares to deliver real business value and ROI from social media activity.

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How the World Saves Its Money

How the World Saves Its Money

It’s long been known that Americans don’t tend to be savers – especially compared to other nations such as China where around 30% of household income is saved.

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Location Profiling: The Future of Audience Data?

Location Profiling: The Future of Audience Data?

Location profiling is offering useful insights into how online marketing may be impacting on offline behavior.

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Best Practice for Country & Language Selectors on International Websites

Best Practice for Country & Language Selectors on International Websites

There are many ways in which you can display the languages that your website is available in and the countries the content is intended for. But which way is best?

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Why Your Global Site Should Use a CDN

Why Your Global Site Should Use a CDN

If you are trying to reach a global audience, physical distance is still a barrier, even in the digital age. Content Delivery Networks can help. Find out how

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How to Choose a Domain for Your International Website

How to Choose a Domain for Your International Website

The type of domain you choose when expanding your business abroad can have a massive effect on trust, engagement and rankings in the target region.

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Hosting Options for Global Websites

Hosting Options for Global Websites

When entering new markets overseas, one of the first decisions you will need to make is where your website is hosted. Find out more here

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How Mature is Your Website Localization Strategy?

How Mature is Your Website Localization Strategy?

We’ve teamed up with Smart Insights to help you explain your current use of localization to colleagues and how you aim to develop it.

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Insights into Theories of Language Acquisition

Insights into Theories of Language Acquisition

The ability to acquire language may be an innate human skill – and one that’s fundamental to our entire civilization.

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How Are Africa’s Wealthy Consumers Spending Their Money?

How Are Africa’s Wealthy Consumers Spending Their Money?

Thanks to a number of factors, including an oil boom in Angola and greater stability in the Ivory Coast, the number of dollar millionaires in the African continent is rising rapidly.

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Website Design in Asia vs. The West

Website Design in Asia vs. The West

To a US or European audience, Asian web design seems hugely crowded with images, text, distracting gif and Flash animations and a overwhelming mass of icons.

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Experiences of US Companies Localizing for the UK Market

Experiences of US Companies Localizing for the UK Market

For US brands expanding into the UK, it’s important to change elements of communication such as spelling, grammar and vocabulary. Other elements of tone and style will probably also need to change.

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Advice on Retaining International Workers

Advice on Retaining International Workers

With lots of money invested in sending workers overseas, or recruiting internationally, savvy organisations seek to minimize the turnover of this group.

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