Blog

Brands That Have Reinvented Themselves Abroad

Brands That Have Reinvented Themselves Abroad

Reaching a new audience gives brands a new freedom to present themselves, and brands entering a market from overseas can often leverage a certain mystery that comes from being an import.

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WordPress Website Localization Made Easy 
With WPML & TranslateMedia

WordPress Website Localization Made Easy 
With WPML & TranslateMedia

Here at TranslateMedia, we take your existing Wordpress website and efficiently localize it in order to engage with a global, multilingual audience.

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What Is the Hreflang Tag? And Why Is It Important?

What Is the Hreflang Tag? And Why Is It Important?

Learn how to use the hreflang tag - one simple line of code that Google and other search engines will use to index different language versions of your website.

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The Big Data Challenge in Emerging Markets

The Big Data Challenge in Emerging Markets

There’s an unprecedented amount of digital information available. Learning how to store, dissect and analyse Big Data is a major challenge

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Marketing Cosmetics to Asian Consumers

Marketing Cosmetics to Asian Consumers

Chinese audiences are less cynical than Western ones, and believe that the standards of appearance shown in adverts are actually attainable.

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The Death of the Accent & Its Impact on Search

The Death of the Accent & Its Impact on Search

Spanish users are starting to replace “qué” (what) with “q,” and “más” (more) is often reduced to a simple “+.” So how does this affect search marketing?

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Neuro Linguistic Programming and Its Applications in Business

Neuro Linguistic Programming and Its Applications in Business

Don’t be put off by the creepy sci-fi concept of programming your brain - neuro linguistic programming (NLP) can be a very valuable tool for global businesses.

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Behaviors That Define Our Species

Behaviors That Define Our Species

Human universals offer a way of understanding that our experiences are in many ways shared irrespective of which society we belong to.

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International Markets Are Not Homogeneous Units

International Markets Are Not Homogeneous Units

Markets are not homogeneous units. Populations vary according to demographic, cultural, social, and economic factors and this will affect consumer behavior.

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What Surprises Japanese People Working in the West?

What Surprises Japanese People Working in the West?

Westerners in Japan often have culture shock. People arrive 15 minutes early to work, there aren’t litter bins and trains are silent. But what happens when Japanese people visit the West?

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How the EU’s New Copyright Proposals Could Impact Global Businesses

How the EU’s New Copyright Proposals Could Impact Global Businesses

The EU’s Legal Affairs Committee recently moved a step closer to implementing a controversial new copyright directive people are expressing concerns about.

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Digital Natives and the Future of Online Retail

Digital Natives and the Future of Online Retail

Digital natives are accustomed to online shopping, mobile phones and ubiquitous broadband; all of which impacts on their behavior as consumers.

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Digital Transformation Across Cultures

Digital Transformation Across Cultures

How Johnson & Johnson and Starbucks are succeeding at digital transformation internationally.

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The Language of Obscenity

The Language of Obscenity

Swear words make up around 0.7% of the words people use everyday, which is a lot when you consider it’s about the same amount people use for ‘we’ and ‘our.'

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How To Boost Creativity in the Workplace

How To Boost Creativity in the Workplace

Without creativity, businesses risk their products becoming undifferentiated commodities. So how do businesses encourage and nurture creativity?

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Selling Through International Online Marketplaces

Selling Through International Online Marketplaces

Online marketplaces can be a source for revenue for small businesses without their own websites or low marketing budgets but they’re not without their issues.

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The Economic Cost of a Lack of Language Skills

The Economic Cost of a Lack of Language Skills

It’s thought that sharing a common language can increase bilateral trade by between 75% and 170%.

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Localization in the Film and TV Industries

Localization in the Film and TV Industries

As is the case with most trades, the film industry is becoming increasingly globalized in the modern age.

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How Different Cultures Handle Time

How Different Cultures Handle Time

Your approach may reveal whether you come from a monochronic culture – one that sees time as a linear concept – or a polychronic culture – one that sees time as cyclical.

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How Volkswagen Became the World’s Largest Car Manufacturer

How Volkswagen Became the World’s Largest Car Manufacturer

Volkswagen's success is a good example of a how an international focus and highly localized marketing strategy can deliver exceptional results for global businesses.

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