Blog

The World’s Powerhouse Languages

The World’s Powerhouse Languages

More people are learning English as a foreign language than as a native one. It’s a powerhouse language whose attraction seems to outstrip other languages.

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The Connection Between Music and Language

The Connection Between Music and Language

Music’s role in our evolution was as a foundation to communication behaviors rather some by-product of it.

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Insights into Global Programmatic Advertising

Insights into Global Programmatic Advertising

Buying ads through software and technology is more efficient than human-input methods, which involve negotiating with ad space suppliers and intermediaries.

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Localizing Attribution Models For Global Customers

Localizing Attribution Models For Global Customers

Understanding the unique conversion path in each of your markets is a key part of understanding your target audience, and hopefully maximizing those conversions.

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The Huge Vocabulary of Drugs: Slang Terms for Illicit Substances

The Huge Vocabulary of Drugs: Slang Terms for Illicit Substances

Recreational drugs are known under a plethora of slang terms that parents and police officers often scramble to keep on top of.

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The Best Language Infographics & Interactive Tools on the Web

The Best Language Infographics & Interactive Tools on the Web

We’ve come across so many informative infographics and handy interactive tools on the web recently that we felt it was time to share and celebrate them.

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What’s the Best Way to Learn a New Language?

What’s the Best Way to Learn a New Language?

Some people feel strongly that the classroom, or private study, isn’t sufficient to really get to grips with learning a new language.

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At What Point Do You Become Fluent in a Language?

At What Point Do You Become Fluent in a Language?

What does fluency really mean and at what point of language learning can you truly say that you become fluent?

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How Shanghai Disneyland Fits Disney’s Global Strategy

How Shanghai Disneyland Fits Disney’s Global Strategy

Chinese consumers, or more specifically their newfound disposable spending power, are a serious target for the film and entertainment industry now scrambling to meet their desires.

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The Meaning of a Smile In Different Cultures

The Meaning of a Smile In Different Cultures

In some parts of the world, such as America, smiling is much more common than in less emotionally expressive countries such as Japan.

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Woes of the Global Super Rich Causing Changes in Behavior

Woes of the Global Super Rich Causing Changes in Behavior

The huge financial clout of super wealthy individuals means changes in their behavior can have a huge impact on markets for luxury goods.

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How Language Speed and Density Differs

How Language Speed and Density Differs

Research by the University of Lyon and the French National Center for Scientific Research shows that some languages are indeed spoken faster than others.

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Size Isn’t Everything: Emerging Rivals to China & India

Size Isn’t Everything: Emerging Rivals to China & India

China and India often dominate the conversation about emerging economies but there are other star players of the global economy that are also growing apace.

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Even Monkeys Fall from Trees: Every Language Loves an Idiom

Even Monkeys Fall from Trees: Every Language Loves an Idiom

Besides learning their vocabulary, language learners also have to spend time absorbing the cultural context for communicating with that particular culture.

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Forget B2B & B2C – Human to Human is the Future of Marketing

Forget B2B & B2C – Human to Human is the Future of Marketing

Communications are produced and received by humans, not organizations, and it is human beings that make decisions about what will be purchased.

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Why Are Some Languages Harder to Learn than Others?

Why Are Some Languages Harder to Learn than Others?

English speakers usually agree that languages such as Hungarian and Mongolian are challenging but often find Spanish relatively easy to pick up.

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Asian Social Media Trends That Could Be Heading Westwards

Asian Social Media Trends That Could Be Heading Westwards

We could end up following Asia’s lead when it comes to new social media trends such as social commerce, live amateur video broadcasting and online dating.

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Japan’s Huge Emoticon Vocabulary

Japan’s Huge Emoticon Vocabulary

Although it’s easy to dismiss emoticons as vacuous artefacts, humans show a common desire for non-verbal information to support communication.

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Real-Time Marketing and Its Application in B2B Commerce

Real-Time Marketing and Its Application in B2B Commerce

Real-time marketing means creating and promoting content relevant to what is going on now, as opposed to fitting pre-planned marketing strategies.

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How the Internet is Changing Language

How the Internet is Changing Language

Use of digital devices and the many opportunities for communication occasioned by the internet have required language to jump through many different hoops.

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