Blog

Selling Through International Online Marketplaces

Selling Through International Online Marketplaces

Online marketplaces can be a source for revenue for small businesses without their own websites or low marketing budgets but they’re not without their issues.

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The Economic Cost of a Lack of Language Skills

The Economic Cost of a Lack of Language Skills

It’s thought that sharing a common language can increase bilateral trade by between 75% and 170%.

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Localization in the Film and TV Industries

Localization in the Film and TV Industries

As is the case with most trades, the film industry is becoming increasingly globalized in the modern age.

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How Different Cultures Handle Time

How Different Cultures Handle Time

Your approach may reveal whether you come from a monochronic culture – one that sees time as a linear concept – or a polychronic culture – one that sees time as cyclical.

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How Volkswagen Became the World’s Largest Car Manufacturer

How Volkswagen Became the World’s Largest Car Manufacturer

Volkswagen's success is a good example of a how an international focus and highly localized marketing strategy can deliver exceptional results for global businesses.

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The World’s Powerhouse Languages

The World’s Powerhouse Languages

More people are learning English as a foreign language than as a native one. It’s a powerhouse language whose attraction seems to outstrip other languages.

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The Connection Between Music and Language

The Connection Between Music and Language

Music’s role in our evolution was as a foundation to communication behaviors rather some by-product of it.

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Insights into Global Programmatic Advertising

Insights into Global Programmatic Advertising

Buying ads through software and technology is more efficient than human-input methods, which involve negotiating with ad space suppliers and intermediaries.

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Localizing Attribution Models For Global Customers

Localizing Attribution Models For Global Customers

Understanding the unique conversion path in each of your markets is a key part of understanding your target audience, and hopefully maximizing those conversions.

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The Huge Vocabulary of Drugs: Slang Terms for Illicit Substances

The Huge Vocabulary of Drugs: Slang Terms for Illicit Substances

Recreational drugs are known under a plethora of slang terms that parents and police officers often scramble to keep on top of.

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The Best Language Infographics & Interactive Tools on the Web

The Best Language Infographics & Interactive Tools on the Web

We’ve come across so many informative infographics and handy interactive tools on the web recently that we felt it was time to share and celebrate them.

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What’s the Best Way to Learn a New Language?

What’s the Best Way to Learn a New Language?

Some people feel strongly that the classroom, or private study, isn’t sufficient to really get to grips with learning a new language.

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At What Point Do You Become Fluent in a Language?

At What Point Do You Become Fluent in a Language?

What does fluency really mean and at what point of language learning can you truly say that you become fluent?

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How Shanghai Disneyland Fits Disney’s Global Strategy

How Shanghai Disneyland Fits Disney’s Global Strategy

Chinese consumers, or more specifically their newfound disposable spending power, are a serious target for the film and entertainment industry now scrambling to meet their desires.

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The Meaning of a Smile In Different Cultures

The Meaning of a Smile In Different Cultures

In some parts of the world, such as America, smiling is much more common than in less emotionally expressive countries such as Japan.

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Woes of the Global Super Rich Causing Changes in Behavior

Woes of the Global Super Rich Causing Changes in Behavior

The huge financial clout of super wealthy individuals means changes in their behavior can have a huge impact on markets for luxury goods.

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How Language Speed and Density Differs

How Language Speed and Density Differs

Research by the University of Lyon and the French National Center for Scientific Research shows that some languages are indeed spoken faster than others.

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Size Isn’t Everything: Emerging Rivals to China & India

Size Isn’t Everything: Emerging Rivals to China & India

China and India often dominate the conversation about emerging economies but there are other star players of the global economy that are also growing apace.

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Even Monkeys Fall from Trees: Every Language Loves an Idiom

Even Monkeys Fall from Trees: Every Language Loves an Idiom

Besides learning their vocabulary, language learners also have to spend time absorbing the cultural context for communicating with that particular culture.

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Forget B2B & B2C – Human to Human is the Future of Marketing

Forget B2B & B2C – Human to Human is the Future of Marketing

Communications are produced and received by humans, not organizations, and it is human beings that make decisions about what will be purchased.

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