Blog

Real-Time Marketing and Its Application in B2B Commerce

Real-Time Marketing and Its Application in B2B Commerce

Real-time marketing means creating and promoting content relevant to what is going on now, as opposed to fitting pre-planned marketing strategies.

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How the Internet is Changing Language

How the Internet is Changing Language

Use of digital devices and the many opportunities for communication occasioned by the internet have required language to jump through many different hoops.

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The Trials and Tribulations of Uber in China

The Trials and Tribulations of Uber in China

With the merger of Uber’s two main rivals in China, there’s fierce local competition. So, what can other brands learn from Uber’s experiences?

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Website Localization Case Study: Vertu

Website Localization Case Study: Vertu

Vertu, a leading manufacturer and retailer of luxury mobile phones, wanted to enhance the customer experience across the Middle East, Chinese and Russian markets.

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Standalone, Proxy or CMS Integration

Standalone, Proxy or CMS Integration

Deciding on a strategy to manage multiple international websites is a critical step in localizing and can significantly affect your website's performance.

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Africa Innovates to Overcome Logistical Problems in Ecommerce

Africa Innovates to Overcome Logistical Problems in Ecommerce

A recent report by McKinsey & Company suggested that online channels could account for 10% of African retail by 2025 – at least in the continent’s largest economies.

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The Chinese Pecking Order for Luxury Brands

The Chinese Pecking Order for Luxury Brands

China’s love affair with luxury brands is well known. With incomes rising, consumers are following the well-trodden path of new money that the West went through in the eighties.

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How Big Brands Use Ethnography for In-depth Customer Insight

How Big Brands Use Ethnography for In-depth Customer Insight

Ethnography is a type of study that tries to describe the social life of humans. Using qualitative research, ethnographic studies aim to produce a detailed description of everyday life and practice.

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The New Spice Routes: Thriving Cross-border Ecommerce Trends

The New Spice Routes: Thriving Cross-border Ecommerce Trends

Who spends on the most on overseas websites? A revealing snapshot of cross-border ecommerce trends in the UK, USA, China, Germany, Brazil and Australia.

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Advice on Pricing in New Markets

Advice on Pricing in New Markets

Underpricing your product means you don’t achieve the profits that you could potentially have generated. But pitch prices too high and you won’t make sales.

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How UK Fashion Brands Are Finding Stateside Success

How UK Fashion Brands Are Finding Stateside Success

The USA is a popular choice for UK brands looking for success in new, overseas markets.

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Developing Effective Personas for International B2B Marketing

Developing Effective Personas for International B2B Marketing

B2B marketing spend is regularly wasted on activities that don’t manage to influence decision-making.

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The Impact of Language in a World Gone Social

The Impact of Language in a World Gone Social

Ask many people what "hobby" they'd like - or need - to start, and "learn a new language" is at or near the top of the list.

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Exporting to Brazil: Opportunities and Challenges

Exporting to Brazil: Opportunities and Challenges

With GDP growth at around 3.4% and an EU free trade agreement on the horizon, the Brazilian market looks promising for companies seeking new markets.

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B2B Ecommerce Is Evolving: Is Your Business Ready?

B2B Ecommerce Is Evolving: Is Your Business Ready?

Customer expectations are high in the B2B world, and vendors are increasingly improving the experience in order to try and meet expectations.

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Avoiding Fashion Faux Pas in Different Cultures

Avoiding Fashion Faux Pas in Different Cultures

In Brazil it’s a bit of a faux pas for women to wear their hair down at work, while in Japan it’s less acceptable for women to wear trousers or high heels.

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What Does the World Think of Barbie?

What Does the World Think of Barbie?

With domestic sales dwindling, Barbie manufacturer Mattel has shifted its focus to new markets in recent years, although not with complete success.

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China’s Indigenous Innovators: How Haeir Is Shaking Things Up

China’s Indigenous Innovators: How Haeir Is Shaking Things Up

Haier, the world’s biggest appliance-maker, has implemented a radical new business approach in order to turn itself into a machine for innovation.

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Advice on Setting up International Storage and Delivery

Advice on Setting up International Storage and Delivery

If you’re trading internationally, getting your logistics right can give you a competitive advantage. This is how to set up your international delivery.

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Saying ‘No’: How Conflict Avoidance Varies Between Cultures

Saying ‘No’: How Conflict Avoidance Varies Between Cultures

How much cultures vary with conflict avoidance dimensions can lead to different expectations for interpersonal relationships and business communication.

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