Blog

Standalone, Proxy or CMS Integration

Standalone, Proxy or CMS Integration

Deciding on a strategy to manage multiple international websites is a critical step in localizing and can significantly affect your website's performance.

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Africa Innovates to Overcome Logistical Problems in Ecommerce

Africa Innovates to Overcome Logistical Problems in Ecommerce

A recent report by McKinsey & Company suggested that online channels could account for 10% of African retail by 2025 – at least in the continent’s largest economies.

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The Chinese Pecking Order for Luxury Brands

The Chinese Pecking Order for Luxury Brands

China’s love affair with luxury brands is well known. With incomes rising, consumers are following the well-trodden path of new money that the West went through in the eighties.

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How Big Brands Use Ethnography for In-depth Customer Insight

How Big Brands Use Ethnography for In-depth Customer Insight

Ethnography is a type of study that tries to describe the social life of humans. Using qualitative research, ethnographic studies aim to produce a detailed description of everyday life and practice.

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The New Spice Routes: Thriving Cross-border Ecommerce Trends

The New Spice Routes: Thriving Cross-border Ecommerce Trends

Who spends on the most on overseas websites? A revealing snapshot of cross-border ecommerce trends in the UK, USA, China, Germany, Brazil and Australia.

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Advice on Pricing in New Markets

Advice on Pricing in New Markets

Underpricing your product means you don’t achieve the profits that you could potentially have generated. But pitch prices too high and you won’t make sales.

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How UK Fashion Brands Are Finding Stateside Success

How UK Fashion Brands Are Finding Stateside Success

The USA is a popular choice for UK brands looking for success in new, overseas markets.

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Developing Effective Personas for International B2B Marketing

Developing Effective Personas for International B2B Marketing

B2B marketing spend is regularly wasted on activities that don’t manage to influence decision-making.

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The Impact of Language in a World Gone Social

The Impact of Language in a World Gone Social

Ask many people what "hobby" they'd like - or need - to start, and "learn a new language" is at or near the top of the list.

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Exporting to Brazil: Opportunities and Challenges

Exporting to Brazil: Opportunities and Challenges

With GDP growth at around 3.4% and an EU free trade agreement on the horizon, the Brazilian market looks promising for companies seeking new markets.

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B2B Ecommerce Is Evolving: Is Your Business Ready?

B2B Ecommerce Is Evolving: Is Your Business Ready?

Customer expectations are high in the B2B world, and vendors are increasingly improving the experience in order to try and meet expectations.

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Avoiding Fashion Faux Pas in Different Cultures

Avoiding Fashion Faux Pas in Different Cultures

In Brazil it’s a bit of a faux pas for women to wear their hair down at work, while in Japan it’s less acceptable for women to wear trousers or high heels.

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What Does the World Think of Barbie?

What Does the World Think of Barbie?

With domestic sales dwindling, Barbie manufacturer Mattel has shifted its focus to new markets in recent years, although not with complete success.

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China’s Indigenous Innovators: How Haeir Is Shaking Things Up

China’s Indigenous Innovators: How Haeir Is Shaking Things Up

Haier, the world’s biggest appliance-maker, has implemented a radical new business approach in order to turn itself into a machine for innovation.

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Advice on Setting up International Storage and Delivery

Advice on Setting up International Storage and Delivery

If you’re trading internationally, getting your logistics right can give you a competitive advantage. This is how to set up your international delivery.

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Saying ‘No’: How Conflict Avoidance Varies Between Cultures

Saying ‘No’: How Conflict Avoidance Varies Between Cultures

How much cultures vary with conflict avoidance dimensions can lead to different expectations for interpersonal relationships and business communication.

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India’s Ecommerce Explosion: Another Sleeping Giant Awakens

India’s Ecommerce Explosion: Another Sleeping Giant Awakens

India is turning into the fastest-growing ecommerce market in the world and by the end of this year, Indians are expected to outnumber Americans online.

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Google Campus Event: How to Do Business in China

Google Campus Event: How to Do Business in China

This week we went along to Google campus for an insightful event on how entrepreneurs can do more business with China.

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The Importance of Translation Security for Global Businesses

The Importance of Translation Security for Global Businesses

Companies spend huge amounts of resources protecting their data but if they deal with external suppliers, secure processes and systems are often abandoned.

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How to Introduce a New Concept into an International Market

How to Introduce a New Concept into an International Market

Taking a look at how international brands have introduced new concepts to emerging markets – with differing levels of success.

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