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KFC for Christmas: Succeeding at Seasonal Marketing Overseas

KFC for Christmas: Succeeding at Seasonal Marketing Overseas

One measure of how well you’ve infiltrated your brand into a local culture is how successfully you can align it with a local holiday.

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Website Localization Key to Improving Customer Experience

Website Localization Key to Improving Customer Experience

Consumers show a strong bias towards localized online services and avoid English-language websites when English is not their native tongue.

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Where to Next for the Luxury Goods Sector?

Where to Next for the Luxury Goods Sector?

After many years of growth in emerging markets, luxury goods brands could be falling on hard times.

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Reaching Millennials: How Brands Need to Adapt To Changes In Modern Culture

Reaching Millennials: How Brands Need to Adapt To Changes In Modern Culture

Millennials make up 24% of the US population. So brands need to consider this increasingly important group in their marketing strategies.

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Mobile First Design a Must in Emerging Markets

Mobile First Design a Must in Emerging Markets

Businesses that hope to succeed in emerging markets should focus on delivering high-quality mobile customer experiences.

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How Fashion Brands Can Succeed in China

How Fashion Brands Can Succeed in China

China is one of the largest fashion markets in the world – and it’s on course to leapfrog those above it in the coming years.

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Harnessing Word of Mouth to Build a Global Brand

Harnessing Word of Mouth to Build a Global Brand

Word-of-mouth advertising shouldn’t be underestimated. This unpaid form of promotion is invaluable as it represents one of the most credible forms of advertising.

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Tips for Using Music in International Marketing Campaigns

Tips for Using Music in International Marketing Campaigns

Marketing and music go hand in hand. Pop stars are now global icons, worshiped by millions of people worldwide and brands increasingly use their music to reach their target audiences.

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International Expansion Key to Future Growth

International Expansion Key to Future Growth

As growth in developed countries slows, businesses are advised to look abroad for expansion opportunities.

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The Use of Humor in International Marketing

The Use of Humor in International Marketing

A comedic element can make all the difference between a successful campaign and a really successful campaign, so it’s worth the extra effort.

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Most of the USA is Now Multicultural

Most of the USA is Now Multicultural

Large parts of the US are now majority-minority. America’s white population is expected to become a minority in 2043.

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Tips for Avoiding Emerging Market Bubbles

Tips for Avoiding Emerging Market Bubbles

Investors and economic commentators desperately want to find ‘The Next China’ or ‘The Next India’ and reap the rewards that come with it.

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Corporate Culture Shock: Working in China

Corporate Culture Shock: Working in China

As Chinese companies become leading players on the global stage, an increasing number of European and American citizens are being employed at Chinese firms.

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Reasons Why Selecting a Cheap Translation Agency is a Bad Idea

Reasons Why Selecting a Cheap Translation Agency is a Bad Idea

Just remember that you get what you pay for, particularly in the world of business, so think twice before selecting the cheapest available translation supplier.

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Is the Future of All Business Digital?

Is the Future of All Business Digital?

The Internet has completely changed the world of business with many industries being altered beyond recognition.

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US Hispanic Marketing Spend Surges

US Hispanic Marketing Spend Surges

More brands are realizing the potential of targeting the Hispanic community with spend on Spanish language marketing on the up.

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Is the Internet Accelerating Language Development?

Is the Internet Accelerating Language Development?

Languages are constantly evolving, forever changing. The internet, however, has seen languages develop at a much faster rate.

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How Social Media Can Boost International Sales

How Social Media Can Boost International Sales

It’s hard to imagine a world without social media. These virtual networks have really taken off over the course of the last few years, gaining traction in all four corners of the globe.

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Translating the Promise of the Connected Car into Reality

Translating the Promise of the Connected Car into Reality

Demand for connected cars is accelerating. A new report by Telefonica reveals that more than 70% of drivers claim to be interested in connected car services.

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TranslateMedia to Attend Content Marketing World

TranslateMedia to Attend Content Marketing World

TranslateMedia is pleased to announce that it will be attending this year’s Content Marketing World, the world’s biggest content marketing event.

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