Blog

Cheap Smartphones Set to Boost Global Ecommerce

Cheap Smartphones Set to Boost Global Ecommerce

Smartphones have reached huge levels of penetration in many western countries in recent years. But the situation is very different in emerging economies.

Read More
Onomatopoeia in Different Languages

Onomatopoeia in Different Languages

Onomatopoeia has a big presence in languages around the world – from English and Spanish to Korean and Japanese.

Read More
Is Africa the Next Big Market for Translation?

Is Africa the Next Big Market for Translation?

Companies have already begun setting up shop in Africa in a bid to capitalize on the surging economy.

Read More
Business Benefits of Speaking More Than One Language

Business Benefits of Speaking More Than One Language

English is undoubtedly the language of global business. It is the lingua franca that allows international brands to communicate with people around the world.

Read More
Is Speaking Chinese Good for Business in the United States?

Is Speaking Chinese Good for Business in the United States?

US Census Bureau figures show that the number of Chinese language speakers in the country has increased almost fourfold over the course of the last three decades.

Read More
Translating Native Advertising for an International Audience

Translating Native Advertising for an International Audience

When translated properly with the end users' culture and behaviour in mind, native advertising can be a powerful tool for international marketing.

Read More
New Words Added to Oxford Dictionaries

New Words Added to Oxford Dictionaries

Adorbs, binge-watch, humblebrag, listicle, neckbeard, side-boob, vape and yolo are just some of the latest entries to be added to OxfordDictionaries.com

Read More
Translating Corporate Culture on the World Stage

Translating Corporate Culture on the World Stage

Increased globalization has allowed brands to reach consumers at the furthest ends of the globe. But how do companies maintain their corporate culture globally?

Read More
Why Translation Could Be Key To Expansion For China’s Answer To Amazon and Google

Why Translation Could Be Key To Expansion For China’s Answer To Amazon and Google

Translation is expected to play a significant role in deciding the final outcome in the battle between Alibaba, Amazon, Baidu and Google.

Read More
How Google ‘Pigeon’ May Impact Local US Businesses

How Google ‘Pigeon’ May Impact Local US Businesses

How Google's changes to local search results might effect local businesses in different regions around the world.

Read More
Grammatical Habits of Non-native Speakers Offer Linguistic Clues

Grammatical Habits of Non-native Speakers Offer Linguistic Clues

By looking at the written mistakes of people who do not speak English as their first language, we get a glimpse into the relationship between different languages.

Read More
Are Brands Using Bad Grammar to Get Noticed?

Are Brands Using Bad Grammar to Get Noticed?

Advertisers are increasingly turning to ‘bad’ grammar these days in a bid to sell their products or services.

Read More
Mind the Gap When Targeting Hipsters

Mind the Gap When Targeting Hipsters

Hipsters portray deep anxieties about consumer society and mass culture. So how can brands adapt to the ever-changing demands of hipsters? More to the point – should they?

Read More
The Importance of Food in Language Development

The Importance of Food in Language Development

It’s difficult to overestimate the impact of food on the development of modern languages.

Read More
Localizing Smells: How Different Cultures Perceive Scents

Localizing Smells: How Different Cultures Perceive Scents

Smell is not just a biological or psychological experience, it is also a social and cultural phenomenon which is increasingly being used in brand marketing.

Read More
Forget Hindi and English: Hinglish is the Future of Advertising in India

Forget Hindi and English: Hinglish is the Future of Advertising in India

The British have been borrowing Indian words since the earliest days of the Raj - pyjamas, bangle, jodhpurs, look, khaki, bungalow and shampoo are all of Indian origin.

Read More
Should Your International Ecommerce Website Accept Bitcoin?

Should Your International Ecommerce Website Accept Bitcoin?

A number of high-profile companies are now accepting the digital currency when it comes to online payment. Should you consider accepting Bitcoin too?

Read More
The Impact of Cultural Values on Marketing Ethics

The Impact of Cultural Values on Marketing Ethics

A single marketing message cannot be expected to work in multiple territories due to cultural and ethical differences.

Read More
5 Emerging Markets to Consider

5 Emerging Markets to Consider

BRIC countries were once touted as the most promising emerging markets. Where are the next big growth markets?

Read More
Demandware Localization in Just a Few Clicks

Demandware Localization in Just a Few Clicks

The Language Cartridge allows businesses to increase efficiency and reduce costs while delivering high-quality, content to consumers in global markets.

Read More