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8 Tips for Successful Digital Marketing in China

8 Tips for Successful Digital Marketing in China

The internet has become a huge sensation in China with over 54 million users added in 2013. Most of these new users access the internet from their smartphone.

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How Language Affects Our Perception

How Language Affects Our Perception

They say you are what you eat. But you can also be a product of your native language.

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The Rise of the Acronym

The Rise of the Acronym

Acronyms seem to be everywhere and they play an important role in our daily lives. But is it always a good idea to use them in business settings?

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The US Hispanic Market – A Powerful Minority

The US Hispanic Market – A Powerful Minority

To say the Hispanic market in the United States is big would be an understatement. Brands that want to succeed in the USA need to target this lucrative and growing market.

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Can a Machine Really Detect Sarcasm?

Can a Machine Really Detect Sarcasm?

Top dogs at the US Secret Service are currently looking to implement software that can help them identify sarcasm in social media posts.

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Going Global With Social Media

Going Global With Social Media

Increased globalization brings opportunities and challenges for businesses launching social media internationally. Luckily, we have some of the best practices to share.

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Language Etiquette Tips for International Business

Language Etiquette Tips for International Business

A business deal can live or die simply because you have overlooked the idiosyncrasies of language in relation to business etiquette.

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Language Etiquette Tips for International Business

Language Etiquette Tips for International Business

A business deal can live or die simply because you have overlooked the idiosyncrasies of language in relation to business etiquette.

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International Languages Through the Ages

International Languages Through the Ages

Will Mandarin really become the future language of business? A look at languages through the ages.

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3DCart Provides eBay Integration

3DCart Provides eBay Integration

3DCart, the online store builder and ecommerce platform, has provided their customers the ability to sell goods through eBay.

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Off on Holiday? Time to Start Learning a Language

Off on Holiday? Time to Start Learning a Language

Getting to grips with a foreign language seems to be something of a blind spot for many Britons with one in nine feeling that there isn’t any need for them to learn the language spoken in their holiday destination.

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Translating Content for International Markets

Translating Content for International Markets

Embarking on a global project that requires translation across several markets is a mammoth undertaking. Here are some tips to ensure your translation or localization project is a success.

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Tackling Untranslatable Content

Tackling Untranslatable Content

Translating any language will always feature a degree of interpretation. But are some words untranslatable?

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How to Manage Global Translation Teams

How to Manage Global Translation Teams

Emails, videoconferencing, and intranet technology mean many of us work with colleagues not only in different buildings, but in different countries.

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Multi-lingual Content Creation 101

Multi-lingual Content Creation 101

What are the best approaches to creating a multi-lingual website or advertising campaign?

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Learning to COPE with Your Content Marketing

Learning to COPE with Your Content Marketing

COPE stands for Create Once, Publish Everywhere. The pace of change in digital media is so fast that today's technology can soon become yesterday's news....

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How to Secure Investment in Your Translation Project

How to Secure Investment in Your Translation Project

You know the value of translating content for global marketing projects. But senior management might not. How do you convince them?

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Managing a Translation Mix-Up

Managing a Translation Mix-Up

If you fall foul of a translation gaffe, how best to manage the fall-out? Here are some effective tips…

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Should Kids be Taught How to Code or Learn a Language?

Should Kids be Taught How to Code or Learn a Language?

Joanna Shields, the UK's digital industries ambassador, believes coding should replace French in our schools.

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Is Bad Grammar Harming Your Brand?

Is Bad Grammar Harming Your Brand?

Bad grammar seems to be increasingly all around us - from office emails to the slogans of multinational companies.

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