Blog

Why Customers’ Post-purchase Experience is Critical to Your Business

Why Customers’ Post-purchase Experience is Critical to Your Business

Post-purchase activity is vital to a customers' experience of your brand and can also determine whether they’ll choose your products or services again.

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Why Weibo is Essential to Your B2B Strategy in China

Why Weibo is Essential to Your B2B Strategy in China

Planning to market your products or services to businesses in China using social media? We've put together some quick tips to get you started with Weibo.

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Why Language Barriers Threaten the Efficacy of Clinical Trials

Why Language Barriers Threaten the Efficacy of Clinical Trials

The effectiveness of drugs can vary on different populations but there’s a lack of diversity in clinical trials and it could be affecting drug effectiveness

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Short Videos Are Major News in Chinese Marketing

Short Videos Are Major News in Chinese Marketing

Chinese users are moving from live streaming platforms to video apps such as Douyin (TikTok), spending an average of 9% of time online watching short video.

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How Immersive Studies are Helping Organizations Make Decisions

How Immersive Studies are Helping Organizations Make Decisions

The “black-ops” style of total immersion method is a radical approach to marketing research, and perhaps the most demanding for research teams themselves.

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How China’s Digital Customers are Driving the Luxury Industry Worldwide

How China’s Digital Customers are Driving the Luxury Industry Worldwide

Chinese consumers are predicted to account for 40% of demand by 2024 creating a battleground for luxury brands trying to survive in a competitive world market.

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Is Your Website Ready for International Shipping?

Is Your Website Ready for International Shipping?

If you’re offering international shipping on your website or building a dedicated online store for overseas customers, you must ensure your site is ready.

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Essential WeChat Marketing Tips for Your Business

Essential WeChat Marketing Tips for Your Business

With more than a billion active users, WeChat is referred to as a public utility in China and is a critical channel for growing sales in this market.

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Why Native Advertising is Emerging as a Major Worldwide Marketing Trend

Why Native Advertising is Emerging as a Major Worldwide Marketing Trend

Customers are already operating at peak ad irritation. Could native advertising be a solution that could save the advertising industry?

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Why Varying Prices Are the New Norm in Commerce

Why Varying Prices Are the New Norm in Commerce

Data-savvy companies use analytics and their ability to track visitors to determine the optimum price to charge at any point in time. Is varying prices the new norm?

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How Much Does Google Really Support Other Languages?

How Much Does Google Really Support Other Languages?

Google tends to offer the richest experience when you’re using it in English. But in smaller markets, Google doesn’t always offer the same service.

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WeChat Search and What it Tells us About Chinese Commerce

WeChat Search and What it Tells us About Chinese Commerce

Baidu dominates the Chinese market. But when the popular WeChat messaging app introduced its own search tool, it was clear this was going to be a disruptor.

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How to Optimize Your Ecommerce Site for Google’s ‘EAT’ Scoring System

How to Optimize Your Ecommerce Site for Google’s ‘EAT’ Scoring System

Google has revised its scoring system which places new emphasis on your content’s expertise, authority and trustworthiness – hence the nickname ‘EAT score’.

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Sex Sells: But Not to Everyone and Not in Every Market

Sex Sells: But Not to Everyone and Not in Every Market

Sex is now very commonly used to sell products, from perfume to cars. It’s also used more bafflingly to sell other products, from fizzy drinks to tires.

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How AR is Breathing New Life into Direct Mail Marketing Campaigns

How AR is Breathing New Life into Direct Mail Marketing Campaigns

Direct mail marketing campaigns are the tired old warhorse of marketing. They’ve been around since time immemorial, yet still, they continue in the digital marketing era.

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Going Beyond Localization When Developing Digital Products

Going Beyond Localization When Developing Digital Products

When launching a digital product, businesses need to carefully consider how it will be received by international audiences to maximize its growth potential.

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Is This the Magic Formula That Can Turn Around Abandoned Baskets?

Is This the Magic Formula That Can Turn Around Abandoned Baskets?

It’s the greatest mystery of online retail – why do consumers abandon their baskets and what, if anything, can retailers do about abandoned baskets?

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How Technology is Used To Preserve Endangered Languages

How Technology is Used To Preserve Endangered Languages

Although technology has been blamed for language loss, language activists and linguists have embraced technology to help preserve endangered languages.

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How Google Trends Can Help You Understand New Markets

How Google Trends Can Help You Understand New Markets

If you’re working in local market languages, Google Trends can help you understand the vocabulary local audiences use to search for products or services.

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How Artificial Intelligence Will Revolutionize Global Retail

How Artificial Intelligence Will Revolutionize Global Retail

Responsive retail allows retailers to connect data to their products in ways never seen before in order to better serve their customers.

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