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Why Understanding Consumer Intent is Key to Understanding Your Customers

Why Understanding Consumer Intent is Key to Understanding Your Customers

Consumer intent is one of the most powerful tools you have for understanding your customers. So how do you identify intent and then engage with it?

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How to Overcome Your Customers’ Biggest Shopping Frustrations

How to Overcome Your Customers’ Biggest Shopping Frustrations

Consumers know that they want. If the experience your site is offering doesn’t meet their expectations, they’re inclined to never return to your store.

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How to Solve the Sizing Problem For Your International Clothing Label

How to Solve the Sizing Problem For Your International Clothing Label

What size are you? It may seem like a really silly question to answer. But sizing answers tend to be either abstract or unhelpfully specific.

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How Economic Markets Are Nothing but Conversations

How Economic Markets Are Nothing but Conversations

Although it was published two decades ago, Cluetrain Manifesto argues it was always conversations rather than transactions that defined early businesses.

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Why Making Privacy Tools More Accessible Can Benefit Your Business

Why Making Privacy Tools More Accessible Can Benefit Your Business

Consent and security are under increasing scrutiny as consumers in the US and the UK continue to express concerns about privacy and how their data is used.

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Is the Group Buying Market Becoming Mainstream?

Is the Group Buying Market Becoming Mainstream?

Technology-enabled group buying is helping millions of consumers to access discounts from manufacturers by forming teams agreeing to buy certain amounts.

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How Consumer Goods Companies Are Rethinking Global Business

How Consumer Goods Companies Are Rethinking Global Business

It’s a tricky time to be in consumer goods. Consumers are changing and companies are finding themselves wondering how best to adapt to a new world.

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How to Create Better Site Search for Ecommerce Sites

How to Create Better Site Search for Ecommerce Sites

Around 30% of site visits depend on site search. As a result, it’s important to ensure your eCommerce site search meets consumers needs and expectations.

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How Pinduoduo Became the Latest Chinese Social Commerce Success Story

How Pinduoduo Became the Latest Chinese Social Commerce Success Story

Just when we thought there was nothing left on the table in China’s crowded digital commerce space, Pinduoduo has swept in and found a whole new audience.

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Understanding the Challenges of Pricing Right in New Markets

Understanding the Challenges of Pricing Right in New Markets

Pricing right in new markets can be a huge challenge. Price too low and you’re leaving money on the table; too high and you’re missing out on sales.

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Has Social Commerce Finally Got Off the Ground?

Has Social Commerce Finally Got Off the Ground?

Although we’re spending huge amounts of our time on social platforms the greatest mystery in digital is why social commerce hasn’t quite become mainstream.

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The Haitao Economy: China’s Labyrinthine Cross-Border Commerce Market

The Haitao Economy: China’s Labyrinthine Cross-Border Commerce Market

Around a third of Chinese consumers have brought goods online from abroad. This online bonanza is known as the haitao economy.

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How Smart Contracts Are Disrupting the Legal Landscape

How Smart Contracts Are Disrupting the Legal Landscape

Smart contracts employ blockchain to create a decentralized ledger recording all contractual transactions in a secure way.

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Can English Continue to Be a Dominant Global Language?

Can English Continue to Be a Dominant Global Language?

The British Council estimates that English is spoken at a useful level by around 1.75 billion people - that’s almost a quarter of the world’s population.

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Understanding Indian Consumers’ Unique Approach to Luxury Purchasing

Understanding Indian Consumers’ Unique Approach to Luxury Purchasing

India is seen as one of the last great frontiers of luxury purchasing. But there are many reasons why the luxury sector is underdeveloped in the region.

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How Aggregator Sites Are Transforming the Fashion Industry

How Aggregator Sites Are Transforming the Fashion Industry

Aggregator shopping can help tackle the feeling of being overwhelmed by the huge range of retail options online, and help consumers make a choice.

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How India Influenced the English Language

How India Influenced the English Language

Britain's presence in India has given the English lexicon a surprising boost as colonial travelers witnessed new civilizations and cultural practices .

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How The Jewelry Industry is Embracing Sustainability

How The Jewelry Industry is Embracing Sustainability

Modern generations are increasingly demanding higher standards from brands as sustainability becomes the new frontier for the jewelry industry.

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The Challenges of Translating Chinese Using Natural Language Processing

The Challenges of Translating Chinese Using Natural Language Processing

Natural language processing (NLP) is coming along in leaps and bounds. But AI researchers keep bumping into problems getting AI to understand language.

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Salesforce Commerce Cloud Launches Mobile-First Storefront Reference Architecture

Salesforce Commerce Cloud Launches Mobile-First Storefront Reference Architecture

Salesforce Commerce Cloud launched Storefront Reference Architecture, combining best practices in site design, merchandising and technical architecture for digital commerce.

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