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Why Are Western Fashion Brands Getting It so Wrong in China?

Why Are Western Fashion Brands Getting It so Wrong in China?

As growth in China slows and consumers become more discerning, brands prioritize creating the right strategy for penetrating the difficult market.

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How to Create White Papers for Your International Content Strategy

How to Create White Papers for Your International Content Strategy

White papers assert a brand’s authority and expertise on a topic within their core offering and how it shapes the direction of the industry they’re in.

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How to Hire the Right App Translator

How to Hire the Right App Translator

When you’re choosing your app translator, or app translation team, a bit of forward planning and careful thought can help make your project as efficient and effective as possible.

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Cracking the eCommerce ‘Last Mile’ Conundrum in Emerging Markets

Cracking the eCommerce ‘Last Mile’ Conundrum in Emerging Markets

The ‘Last Mile’ in the eCommerce customer journey is the delivery process. In emerging markets, this final step can be particularly challenging.

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Using Language and AI to Develop New Pharmaceuticals

Using Language and AI to Develop New Pharmaceuticals

Developing new drugs costs both time and money. Many new drugs never make it through trials or the approval process. But new AI techniques could help.

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How to Plan an Effective Multilingual Content Strategy

How to Plan an Effective Multilingual Content Strategy

Having a robust multilingual content strategy in place means giving continuity to your global presence while being as impactful as possible at a local level.

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How Mobile Payment Technology is Powering India’s eCommerce Growth

How Mobile Payment Technology is Powering India’s eCommerce Growth

With over 300 million smartphone users, India is the fastest-growing “proximity mobile payment” market in the world.

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Generational Marketing: Are We Getting it Wrong?

Generational Marketing: Are We Getting it Wrong?

Are online marketers mistakenly tailoring campaigns to a group whose connomality is the sum of their shared socio-economic experiences?

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Why E-learning is One of the World’s Fastest-Growing Industries

Why E-learning is One of the World’s Fastest-Growing Industries

E-learning is a cost-effective way for people to access training and education, and an effective way for brands and governments to deliver it.

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Creating Content with Universal Appeal for Global Audiences

Creating Content with Universal Appeal for Global Audiences

For international businesses, managing content strategy that works across multiple markets can be achieved by sticking to simple campaigns.

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Why Internationalization is Critical to the Success of Your Digital Product

Why Internationalization is Critical to the Success of Your Digital Product

Localization is vitally important to take a digital product into any new market. If you’re marketing your application to a new audience, it’s vital that it’s adapted to meet their specific needs.

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Localizing Your Search Strategy for International Audiences

Localizing Your Search Strategy for International Audiences

Localizing your search strategy and adapting your search into the searcher’s own language can help raise your quality scores, improve your rankings, and boost your click-through rates.

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Smart Pharma: How Technology is Disrupting the Pharmaceutical Industry

Smart Pharma: How Technology is Disrupting the Pharmaceutical Industry

Big data and AI are revolutionising the pharmaceutical industry, affecting everything from interaction with the health system to how patients are treated.

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Harnessing Alibaba Data to Better Understand China’s Intimidating Marketplace

Harnessing Alibaba Data to Better Understand China’s Intimidating Marketplace

China’s market is complicated and hard for outsiders to penetrate successfully. Alibaba can help companies understand the perplexing market.

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How Business Can Use Technology For Emotional Interactions

How Business Can Use Technology For Emotional Interactions

Technology is cracking the human-AI interaction puzzle to help brands understand and respond effectively to their customers’ emotional state.

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How Good Localization Can Help FinTech Scale and Succeed

How Good Localization Can Help FinTech Scale and Succeed

With no lumbering physical presence in bricks-and-mortar stores, FinTech continues to be one of the fastest growing industries in the world.

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How to Manage a Medical Software Localization Process

How to Manage a Medical Software Localization Process

When software is localized, it’s adapted to make it more acceptable to a chosen market or audience. When it comes to medical software, there are additional complicating factors.

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How the Wellness Phenomenon is Influencing Fashion Globally

How the Wellness Phenomenon is Influencing Fashion Globally

As wellness continues to trend in the fashion industry, high street and luxe brands are adding activewear components to their offering.

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How Technology is Helping to Combat Medical Mistranslations

How Technology is Helping to Combat Medical Mistranslations

As technological solutions to resolve language gaps become more sophisticated, there’s real potential to improve health outcomes.

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When is a Language not a Language?

When is a Language not a Language?

Scholars and linguists don’t all agree on the criteria for distinguishing a language from a dialect, so there’s a lack of consistency in defining them.

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