13 May 2016

The Drive to Clean Up Digital Advertising

Advertising trade bodies on both sides of the Atlantic are on a drive to clean up some of the murky practices in the global digital advertising industry and engender more trust and accountability between media agents and their clients. British trade […]

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19 Aug 2014

Translating Native Advertising for an International Audience

Native advertising is more effective than display advertising when it comes to grabbing the attention of consumers. That’s according to research from IPG Media Lab which measured visual attention and brand lift for native ads from a number of top […]

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22 Jul 2014

Localizing Smells: How Different Cultures Perceive Scents

Smell is not just a biological or psychological experience, it is also a social and cultural phenomenon. For the Ongee people, who reside on the Andaman Islands in the Bay of Bengal between India and Burma, the universe and everything […]

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20 May 2014

Multi-lingual Content Creation 101

What are the best approaches to creating a multi-lingual website or advertising campaign? The world’s a really big place, but as a result of globalisation we’re closer to each other than ever before. Here at TranslateMedia we speak with our […]

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17 Oct 2013

Marketing Translation Service

The way in which a brand communicates with consumers varies by culture and also according to the product itself. Translating copy from one language and culture to another is therefore a highly sensitive operation and one that requires an in-depth […]

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