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Improving Medical Diagnostics and Adherence Using Digital Technology

Improving Medical Diagnostics and Adherence Using Digital Technology

The healthcare industry is fast becoming more open to implementing digital technology to drive efficiency, reduce costs and better serve patients.

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Reaching People Who Don’t Exist: Bringing the Undocumented Onboard

Reaching People Who Don’t Exist: Bringing the Undocumented Onboard

Millions of people globally still remain undocumented which is a major concern for individuals who wish to access social security, education, and healthcare.

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Key Internet Trends That Shaped 2017

Key Internet Trends That Shaped 2017

Internet trends aren’t minority fads, they're now affecting significant blocks of the humanity as half of the world's population is now connected to the web

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Wearable Technology Breaking Down Language Barriers

Wearable Technology Breaking Down Language Barriers

Its predicted that the number of connected wearable devices worldwide will reach 929 million by 2021 - that’s an increase of over 185% from 2016 figures.

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Is Social Media Replacing the Need for TV News?

Is Social Media Replacing the Need for TV News?

The growth of social media online news platforms has cultivated a digital landscape providing users with more convenient ways access news than ever before.

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Fukubukuro: Japan’s ‘Lucky Bag’ Shopping Craze

Fukubukuro: Japan’s ‘Lucky Bag’ Shopping Craze

In a tradition dating back around 100 years, Japanese stores typically offer surprise luck bags known as fukubukuro in the New Year from 2nd January.

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Are Legal Firms Undervaluing the Importance of Technology?

Are Legal Firms Undervaluing the Importance of Technology?

Law firms can drive efficiencies by employing a range of technologies in their operations, yet there’s almost universally low investment from established firms.

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Managing Ethics Consistently in a Global Organization

Managing Ethics Consistently in a Global Organization

It’s particularly challenging for large global organizations to install a cohesive house culture across all of its areas of operation.

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Understanding the World’s Most Controversial Languages

Understanding the World’s Most Controversial Languages

It seems humans are most willing to pick up a weapon over language than over other issues. Perhaps language is the most cherished element of our identity?

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Are Women Really the Key Innovators of Language Change?

Are Women Really the Key Innovators of Language Change?

One theory of linguistics considers marginalised groups to be the key drivers of language innovation. Could women be key to influencing language too?

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What Can We Expect From the Holiday Shopping Season in 2017?

What Can We Expect From the Holiday Shopping Season in 2017?

With the retail industry gearing up to tackle the sharp end of this year’s holiday shopping season, we reflect on the trends we may expect in the 2017 shopping period

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How the Evolution of Language and Diet Are Connected

How the Evolution of Language and Diet Are Connected

Anthropologists believe at some point in time our ancestors changed what they which helped the brain evolve its capabilities, including language abilities.

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How to Create Global Personas for Your Marketing Team

How to Create Global Personas for Your Marketing Team

Personas are sketches of fictitious users for your product or service and are a useful way to help your marketing team achieve empathy with its audience.

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Why Branding is Critical to Singles’ Day

Why Branding is Critical to Singles’ Day

On 11/11, Chinese retailers enjoy a shopping bonanza, with sales in the first few minutes often exceeding those of the entire 24 hours of Black Friday.

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How Language Affects Decision-Making

How Language Affects Decision-Making

Research has shown that when people worked in a less familiar language they tended to choose outcomes that favored the common good.

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The Art of Negotiating and Dealing with Chinese Business Partners

The Art of Negotiating and Dealing with Chinese Business Partners

It’s important to take the right stance from the outset when negotiating with Chinese contacts, in order to achieve a workable deal.

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How Forensic Linguistics is Helping to Identify Online Trolls

How Forensic Linguistics is Helping to Identify Online Trolls

Investigators are starting to consider using linguistic fingerprinting methods to help identify online tolls using their speech patterns

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Understanding Global Marketing in the Era of Digital Superhubs

Understanding Global Marketing in the Era of Digital Superhubs

Massive digital superhubs such as Alibaba, Alphabet, Tencent, Apple, Baidu, Facebook and Amazon are capturing a colossal share of internet activity.

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How Real Businesses Are Using AI Right Now

How Real Businesses Are Using AI Right Now

Commercial use of AI is still fairly novel but highly active in China and the US but it’s almost impossible to believe there won’t be a huge uptake soon.

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How Millennials Talk Differently than Older Generations

How Millennials Talk Differently than Older Generations

Millennials are communicating successfully on their own terms. But are older generations trying to impose linguistic control over younger ones?

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