13 Oct 2016

What Next for Athleisure?

Athleisure describes the trend for wearing your workoutwear all day – like yoga clothing around town, or wearing sneakers in the boardroom. But this isn’t about wearing casual sportswear on the school run – athleisure is about wearing high-end workout gear from specialist brands. Athleisure […]

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05 Sep 2016

China’s New Rules on Internet Advertising

Almost overnight, China has gone from one of the least regulated to one of the world’s most regulated markets for online advertising. The new approach has repercussions for any brand that’s currently advertising on the PRC’s media landscape. It’s also […]

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26 Jul 2016

Demandware Cartridge

Benefit from the high-quality translations provided by TranslateMedia’s team of expert linguists combined with the efficiency of Demandware’s innovative eCommerce platform. TranslateMedia has released The Language Cartridge, an innovative solution allowing eCommerce retailers to manage their international multi-language websites. Gone […]

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15 Jul 2016

TranslateMedia Releases Localization Extension for Magento

Setting up, managing and maintaining a global eCommerce store in Magento just got a lot easier! TranslateMedia has developed an extension for Magento that allows you to send content for translation from the Magento admin panel directly to our translation […]

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06 Apr 2016

10 Steps to Taking Your Startup Global

When a business experiences huge levels of growth in one market, the next logical step is to eye up opportunities in other markets. However, the strategies that allow for a company to experience huge growth in one market don’t automatically […]

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04 Apr 2016

The Importance of Localized User Reviews

If your business is planning on entering a new market, one of the best things you can do to gain trust and build credibility is to get local users to provide reviews of your product or service. There’s a strong […]

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22 Mar 2016

Using Google Analytics to Identify Global Opportunities

Google Analytics is a powerful freemium tool to analyse and report on your website traffic and a hugely valuable source of data for businesses thinking of expanding their operations into new markets. Google Analytics is the most popular web analytics tool. According to […]

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03 Mar 2016

Consumer Protection & eCommerce Growth in Brazil

With 200 million inhabitants and online retail growth of over 15% in 2015, Brazil offers huge potential for eCommerce vendors. But is tight consumer protection limiting inward investment and constraining growth? It’s already the world’s second fastest growing online market, […]

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24 Feb 2016

Selling to Local Businesses in Emerging Markets

In many emerging markets the retail sector is dominated by a vast number of small, independent shops, in a single location sometimes known as ‘mom and pop’ stores because they are usually family-owned businesses. This is particularly the case in […]

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22 Feb 2016

Guide to Wholesale Buying on Alibaba

Many businesses are waking up to the concept of buying from overseas marketplaces in order to save money on wholesale or custom-made items. But buying via these platforms is rather different from buying from a consumer marketplace such as eBay […]

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