17 Nov 2016

Is Black Friday Actually Profitable for Retailers?

Each year the Black Friday shopping event dominates the news and breaks new sales records. But does this annual consumer frenzy really benefit retailers? With savvy shoppers expecting huge discounts, and retailers facing massive logistical challenges for fulfilling orders, is […]

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08 Nov 2016

Why Branding is Critical to Singles’ Day

It’s the retail event that seemingly came out of nowhere: a day that encourages China’s singletons to buy themselves something nice. On 11/11 – a date selected because it contains the most number ones representing a lone individual – Chinese retailers […]

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31 Oct 2016

A Look at India’s Startup Scene

It’s thought that India has the world’s third largest start-up scene, beaten only by the US and UK in terms of the number of ventures. After a frenzied 2015 with many overhyped and overpriced investments, the market seems to be […]

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26 Oct 2016

How Will Emerging Markets Respond to the Rental Wardrobe Phenomenon?

A few weeks ago, we looked at the phenomenon of the rental wardrobe – a consumer trend that enables you to borrow rather than buy your clothes. Sites such as Chic by Choice, The Black Tux, Borrowing Magnolia and Mine […]

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13 Oct 2016

What Next for Athleisure?

Athleisure describes the trend for wearing your workoutwear all day – like yoga clothing around town, or wearing sneakers in the boardroom. But this isn’t about wearing casual sportswear on the school run – athleisure is about wearing high-end workout gear from specialist brands. Athleisure […]

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05 Sep 2016

China’s New Rules on Internet Advertising

Almost overnight, China has gone from one of the least regulated to one of the world’s most regulated markets for online advertising. The new approach has repercussions for any brand that’s currently advertising on the PRC’s media landscape. It’s also […]

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26 Jul 2016

Demandware Cartridge

Benefit from the high-quality translations provided by TranslateMedia’s team of expert linguists combined with the efficiency of Demandware’s innovative eCommerce platform. TranslateMedia has released The Language Cartridge, an innovative solution allowing eCommerce retailers to manage their international multi-language websites. Gone […]

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15 Jul 2016

TranslateMedia Releases Localization Extension for Magento

Setting up, managing and maintaining a global eCommerce store in Magento just got a lot easier! TranslateMedia has developed an extension for Magento that allows you to send content for translation from the Magento admin panel directly to our translation […]

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06 Apr 2016

10 Steps to Taking Your Startup Global

When a business experiences huge levels of growth in one market, the next logical step is to eye up opportunities in other markets. However, the strategies that allow for a company to experience huge growth in one market don’t automatically […]

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04 Apr 2016

The Importance of Localized User Reviews

If your business is planning on entering a new market, one of the best things you can do to gain trust and build credibility is to get local users to provide reviews of your product or service. There’s a strong […]

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